
Affiliate marketing is now a standard component of the digital marketing mix for e-commerce platforms and online service providers, representing a significant segment of the digital market.
Growth Strategies and Classification
Publisher growth strategies differ based on their primary engagement model:
- Content-Based Projects: Build market position through high-quality content and organic search visibility.
- Incentive-Based Projects: Drive traffic via cashback rewards or discount-driven demand.
Each of the three basic models plays a specific role in the customer journey and fulfils different strategic objectives within an advertiser’s campaign:
- Content Sites: Attract users through reviews, product comparisons, and editorial content.
- Cashback Platforms: Encourage repeat purchases by offering financial rewards or returning a percentage of the order value to the customer.
- Voucher Sites: Target users searching for promo codes and last-minute discounts before completing an order. These platforms often motivate customers to increase their basket value or complete a purchase they might have otherwise abandoned.
Data Interpretation and Strategy
While traffic data from Similarweb indicates reach and audience concentration, it does not directly reflect the performance, conversion rates, or total revenue of individual sites.
When selecting affiliate publishers, traffic should not be the sole metric. A comprehensive strategy must also consider:
- Relevance: Alignment with the specific product or service.
- Target Audience: Matching the publisher’s demographic with the brand’s target group.
- Conversion Potential: The likelihood of the traffic turning into sales.
- Customer Journey Role: The specific stage (awareness, consideration, or conversion) the publisher influences.
Due to these complexities, consulting an experienced affiliate manager is recommended to optimize the overall strategy.
The Dognet Affiliate Network
All leading affiliate partners mentioned in this overview are part of the Dognet affiliate network. With a strong focus on Central and Eastern Europe (CEE) and the Balkans, Dognet enables brands to manage multi-market campaigns and collaborate with high-performing partners.
Dognet provides specialised affiliate managers for various markets. This expertise facilitates the selection of the optimal publisher mix based on traffic, market alignment, and both short-term and long-term campaign goals.
| Content | ||
| Name | Avg. Monthly traffic | |
| 1 | Arecenze.cz | 857,800 |
| 2 | Biano.cz | 795,239 |
| 3 | Srovname.cz | 236,014 |
| 4 | Testado.cz | 145,034 |
| 5 | Modio.cz | 111,683 |
| 6 | Chytryvyber.cz | 105,251 |
| 7 | Svetfitness.cz | 48,300 |
| 8 | Test-pneumatik.cz | 22,300 |
| 9 | Testmagazin.cz | 21,100 |
| 10 | Testy-spotrebicu.cz | 20,100 |
| Cashback | ||
| Name | Avg. Monthly traffic | |
| 1 | Tipli.cz | 624,558 |
| 2 | Plnapenezenka.cz | 184,903 |
| 3 | Hamty.cz | 85,174 |
| 4 | Kuponer.cz | 60,992 |
| 5 | Givt.cz | 21,007 |
| 6 | Buykers.cz | 20,309 |
| 7 | Vratnepenize.cz | 17,112 |
| 8 | Refundo.cz | 16,805 |
| 9 | Ziskejte.cz | 8,438 |
| 10 | Picody.com/cz | Global domain |
| Voucher | ||
| Name | Avg. Monthly traffic | |
| 1 | Vasekupony.cz | 346,100 |
| 2 | Slevovykupon.net | 203,400 |
| 3 | Dobrekupony.cz | 126,200 |
| 4 | Tosevyplati.cz | 119,900 |
| 5 | Topkody.cz | 107,700 |
| 6 | Promokupon.cz | 34,700 |
| 7 | Kuponslevovy.cz | 30,500 |
| 8 | Kuponovnik.cz | 29,300 |
| 9 | Kuponka.cz | 26,700 |
| 10 | Sysloun.cz | 20,500 |




