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Affiliate marketing is an established part of the digital ecosystem in Hungary, but individual projects grow in different ways. Some build their position through high-quality content and strong organic visibility, while others rely on cashback incentives or demand driven by discounts and promotions.
This ranking focuses on the most visited affiliate projects in Hungary and groups them into three core categories: content, cashback and voucher. Each of these models plays a specific role in the customer journey.
Content websites attract users through reviews, comparisons and editorial content. On the Hungarian market, these are typically SEO-driven projects such as Testado, Teszt Plussz, Reflekt or niche-focused platforms like RendeljKínait, which influence users mainly in the consideration phase.
Cashback platforms bring users back by offering financial rewards, such as returning a portion of the purchase value. Both local and international players operate in Hungary, often combining multiple markets and generating localised traffic.
Voucher websites target users who are actively searching for promo codes or last-minute discounts before completing a purchase. These platforms capture high-intent traffic and often help increase basket value or finalise conversions.
Traffic data based on Similarweb does not provide a complete picture of performance or revenue. However, it clearly shows which affiliate projects have built the strongest reach and where the largest audience concentrations in the Hungarian market can be found.
At the same time, traffic alone should not be the only factor when selecting affiliate partners. Reach is important, but relevance, audience fit, conversion potential and the role of the publisher within the customer journey are equally critical.
For this reason, it is often beneficial to consult with an experienced affiliate manager when planning or optimising an affiliate strategy.
All of these leading partners can be found within the Dognet affiliate network. With a strong focus on Central and Eastern Europe and the Balkans, Dognet enables brands to manage affiliate campaigns across multiple markets and collaborate with high-performing partners.
The network also provides specialised affiliate managers for different regions, making it easier to choose the right mix of publishers based not only on traffic, but also on market fit and campaign objective.
| Content | ||
| Name | Avg. Monthly traffic | |
| 1 | Kremmania.hu | 900,000 – 1,200,000 |
| 2 | Testado.hu | 150,000 – 220,000 |
| 3 | Rendeljkinait.hu | 150,000 – 200,000 |
| 4 | Tesztplussz.hu | 80,000 – 150,000 |
| 5 | Equiplo.hu | 40,000 – 80,000 |
| 6 | Reflekt.hu | 30,000 – 70,000 |
| 7 | TesztZone.hu | 20,000 – 50,000 |
| 8 | Ralf.hu | 20,000 – 60,000 |
| 9 | Critica.hu | 10,000 – 30,000 |
| 10 | Hittest.hu | 10,000 – 25,000 |
Data source: Similarweb
| Cashback | ||
| Name | Avg. Monthly traffic | |
| 1 | Tiplino.hu | 150,000 |
| 2 | Refundo.hu | 140,000 |
| 3 | Bonusway.hu | 55,000 |
| 4 | Cashback.hu | 50,000 |
| 5 | Visszaterites.hu | 45,000 |
| 6 | Dateio.eu | 40,000 |
| 7 | Webshopadomany.adjukossze.hu | 35,000 |
| 8 | Letyshops | 35,000 |
| 9 | Penzvisszaterites.blog.hu | 25,000 |
| 10 | Deltasystems.hu | 20,000 |
Data source: Similarweb
| Voucher | ||
| Name | Avg. Monthly traffic | |
| 1 | Kuplio.hu | 430,000 |
| 2 | Napikuponok.hu | 300,000 |
| 3 | Kuponkodok.hu | 185,000 |
| 4 | Kuponkiraly.hu | 120,000 |
| 5 | Armegoszto.hu | 90,000 |
| 6 | Legjobbkuponok.hu | 65,000 |
| 7 | Fuggetlenteszt.hu | 55,000 |
| 8 | Promokupon.hu | 50,000 |
| 9 | Kupon.lap.hu | 35,000 |
| 10 | kedvezmenyek.hu | 20,000 |
