UK Holiday Shopping Trends: Online & Sustainable Retail Boom

According to recent report from Experian and Reward, the holiday season approaches, and stores are getting ready to take advantage of the extra money people will spend. Year-over-year, online spending has grown by 4%, taking a bigger chunk of people's wallets.

Due to unfavorable weather and the ease of online delivery, consumers are choosing to shop from home this Christmas, making online shopping the norm. While in-store purchases are down 2% year over year, online spending is up 4%, indicating a notable increase in e-commerce sales.

It is anticipated that this trend will persist until the end of the year, gaining a greater portion of consumer spending power.

Second-hand shopping is becoming a popular trend, and sustainable shopping is also growing in popularity. Brits can now buy their favorite fashion items for a fraction of the price thanks to this change, which also lessens the impact on the environment and offers excellent value.

Source: Experian

A 21% increase in overall sales was discovered after transactions at second-hand online marketplaces were analyzed. Younger and middle-aged generations are also using these channels to find deals.

The message for e-commerce is clear: as online holiday shopping becomes the new normal and sustainability takes center stage, retailers who blend digital convenience with eco-conscious offerings are set to win big this holiday shopping season.

With second-hand markets booming at 21% growth, there’s never been a better time to adapt and capitalize on these shifting consumer preferences.

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