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ChatGPT reached 10% of the global adult population in less than three years. The study mapped user behavior from May 2024 to July 2025 through automated classifiers – no human saw message content during analysis to protect privacy.
Writing Help Dominates Work Usage
40% of all work-related messages involve writing. But here’s the catch – two-thirds of these messages aren’t about creating new text. Users want to modify what they already have.
“Edit this product description to be more technical” is a more typical message than “Write me a product description from scratch.”
Asking Beats Doing
The study introduced a new classification:
- Asking (seeking information to make decisions)
- Doing (creating output)
- Expressing (expressing feelings).
Result: 49% of messages are Asking, 40% Doing, 11% Expressing.
More interesting: Asking is growing faster and has higher user satisfaction. For work-related messages, Doing is at 56%, but Asking messages get better ratings from users.
Soure: cdn.openai.com
Practical Guidance is The Most Common Use Case
29% of all ChatGPT messages fall into Practical Guidance – tutoring, how-to advice, creative ideation. Another 24% is Seeking Information (replacing Google search) and 24% Writing.
These three categories cover 77% of total usage.
10% of all messages are direct tutoring requests. People don’t just want to buy a product, they want to learn how to use it.
Search Behavior is Changing
Seeking Information grew from 14% to 24% in one year. Conversational search is replacing keyword-based search.
Mobile and Multi-channel Reality
36% of users express loyalty through brand apps. But communication preferences are divided: email 69%, SMS 43%, direct mail 43%, mobile push 30%.
Emerging Markets Grow Fastest
Disproportionate growth is in countries with GDP per capita $10,000-40,000. Low-to-middle income countries are adopting ChatGPT faster than developed markets.
Source: cdn.openai.com
What This Means Practically
The study shows one fundamental fact: the majority of ChatGPT usage is non-work related, and this share is growing rapidly. Non-work messages increased from 53% (June 2024) to 73% (June 2025).
Home production – shopping, decision-making, learning – is becoming a bigger part of the economic impact than workplace automation.
Computer programming? Just 4.2% of messages. Relationships and companionship? 1.9%. Most people use ChatGPT for practical decisions and information seeking.
The gender gap has closed – in June 2025, there were more active users with typically female names. The age gap persists – 46% of messages from users under 26.
About the study: Methodology – the study analyzed consumer ChatGPT users (Free, Plus, Pro plans) from May 2024 to July 2025. Messages were classified using automated LLM classifiers – no human saw message content during analysis to protect privacy. The sample excluded users under 18, those who opted out of data sharing, and Business/Enterprise accounts.
