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Random Pack Mechanics
The Mini Labubu series is divided into two packs by alphabet – A-M and N-Z. Each series contains 14 regular versions and one rare “hidden” version.
The system works on chance – customers don’t know which figure they’ll receive. The probability of getting a regular version is 1:14, hidden version 1:168.
Practical Use for Consumers
Unlike standard Labubu figures measuring 6.69 inches tall, the new Mini versions are 4.13 inches with dimensions of 2.36 x 1.79 x 4.13 inches. The smaller format allows use as phone charms, keychains and similar accessories.
Successful AliExpress x Pop Mart Partnership
Pop Mart has operated its official flagship store on AliExpress since 2020. In June this year, the companies launched joint live streaming shopping experiences for toy collectors.
AliExpress platform operates in 15 languages and covers over 200 countries and regions. For Pop Mart, it represents a key online channel for global expansion.
Growing Collectibles Trend
The popularity of IPs like Labubu is driving 300% year-over-year growth in the collectible toys category on AliExpress since the beginning of 2025. The trend that started in Asia is rapidly spreading to Western markets.
AliExpress states that the new Mini Labubu release will further expand the influence of this IP in the global designer toy market.
Based on AliExpress official announcement from collaboration with Halpern
