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The main theme of GECOM 2026 is an AI-first approach to business – the way artificial intelligence is fundamentally transforming business models, strategic management, data utilisation, and the customer experience. The full-day programme will combine strategic keynotes, panel discussions, practical case studies, and concrete recommendations that companies can apply immediately in practice.
From Strategy to Concrete Solutions
Congress participants will gain insights into predictions for the development of AI in the Czech Republic, Europe, the USA, and China, and their impact on e-commerce, retail, and the B2B sector. Topics will include leadership in the age of AI, the design of corporate processes, AI governance, digital security, and how to expand effectively into foreign markets through data and automation. Strong emphasis will also be placed on generative AI in marketing, personalisation, and the automation of sales processes.
Leading Figures of the Czech Digital Scene in One Place
More than 50 speakers from among the leading personalities of the Czech digital ecosystem will take to the stage. Speakers will include representatives of Slevomat, Alensa, Atairu, Productboard, Shoptet, Leadgen Akademie, and Leadspicker. Together, they will address the future of Czech e-commerce, data-driven decision-making, and how to succeed in global competition.
Source: Gecomcon.com
Networking That Delivers Real Value
Global Ecommerce Congress is not only about inspiration but also about meaningful connections. The programme will feature an extensive networking area and an evening afterparty, which traditionally ranks among the most important networking events of the year within the Czech digital community. International guests from the technology and e-commerce sectors have also confirmed their attendance.
“Our goal is to show that artificial intelligence is not a distant future, but a key tool of today’s business. GECOM 2026 will connect people who want to stay one step ahead and actively shape the digital economy,” says Jan Novotný, organiser of the congress.
Practical Information
Global Ecommerce Congress 2026
📍 Martinic Palace, Prague Castle
📅 5 March 2026
🌐 Registration and programme: www.gecomcon.com
