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LinkedIn is testing a new vertical video format in its main feed, which displays videos in an immersive feed and encourages habitual viewing. While it’s not possible to publish directly on this feed, quality and relevant videos may appear there.
Another recent addition is video trends, which allow users to respond with their own videos to current topics in their industry.
Why is LinkedIn Video So Effective?
- Higher engagement: Video posts on LinkedIn achieve up to 5 times more interactions than text posts.
- Shareability: Users are 20 times more likely to share LinkedIn video content, which increases organic reach.
- Trust: As many as 62% of B2B buyers trust video content on LinkedIn, influencing their decision-making.
Videos on LinkedIn work, but only when you adapt them to what both the platform and audience prefer. First and foremost, focus on shorter formats – videos under 15 seconds have a better chance of capturing and maintaining audience attention, ultimately resulting in higher engagement. LinkedIn also supports working with current topics through video trends, where you can easily respond to social or industry discussions and provide your own expert perspective.
Don’t forget the technical aspects either. Following recommended specifications, such as resolution, aspect ratio, and video length, helps maximise visibility and ensures smooth display across devices. And perhaps most importantly – be authentic. Show who’s behind your brand, offer glimpses behind the scenes, speak naturally and personally. This type of content builds trust and maintains long-term relationships with your audience.
Technical Specifications for LinkedIn Video
- Video length: 3 seconds to 10 minutes
- File size: 75 KB to 5 GB
- Resolution: 256×144 to 4096×2304
- Aspect ratio: 1:2.4 to 2.4:1
- Frame rate: 10–60 fps
- Bit rate: 192 Kbps to 30 Mbps
LinkedIn has also published recommendations for “safe zones” to ensure important parts of videos aren’t obscured by the user interface (e.g., buttons).
Source: LinkedIn
LinkedIn has also launched a new website with publishing tips and released a comprehensive overview of video specifications.
It’s time to test the power of video on LinkedIn. Showcase products, share expert content, or build your brand. What’s important is that videos respect both the technical parameters and user preferences on the platform.
