2 min. reading

Why is Important to Quote Experts When Writing Blogs?

The current market situation is not the rosiest thanks to the use of AI for copywriters. Every company will think twice about whether it is worth investing in quality copy from an expert or whether AI-generated copy will suffice.

Why is Important to Quote Experts When Writing Blogs?
Source: Depositphotos

To stay in the spotlight, the profession needs a superstructure in the form of something AI can’t yet provide. What is that? It’s honest quotes from respected experts in the field that give the text a stamp of credibility and elevate it above the masses of conventional light blogs.

Have you been asked to write an interesting piece of copy?

Writing a long statement on any topic is no problem for the AI. But creating a blog about toys, for example, that isn’t just a bland series of lines to fill space, can be interesting. Reach out to a psychologist, an educator and a specific mum and put information out into the world that is authentic, genuine and has a specific message.

Are you writing a blog for a company that sells photovoltaic panels? Get in touch with an eco-activist or an energy expert so you can talk directly to not just the salesperson, but a specific satisfied customer. Of course, this will take more time and effort. But that’s a tax on quality to be reckoned with. AI’s dry calculation of the benefits of installing photovoltaic panels will suddenly be inadequate compared to your text.

It looks like the present is longing for a return to honest journalism, when the editor went out into the field, personally interacted with the respondents and got his information first-hand, not from Google. Light text will be left to artificial intelligence, but ‘live’ statements will still be our domain, at least for a while.

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