
In January 2025, we reported on Zalando’s official takeover bid for About You at €6.50 per share, representing a 107% premium on the three-month average. The deal closed in July, and we now have the first figures showing its impact.
Profitable Growth Continues
Adjusted operating profit (EBIT) increased from €93 million to €96 million, which the company says confirms its strategic focus on profitable growth rather than expansion at any cost.
Active customers grew from 50.3 million to 61.4 million – an increase Zalando credits to the About You integration and continued strong growth in both companies’ individual customer bases. More than 5 million customers already use both the Zalando and About You platforms.

Source: corporate.zalando.com
Leadership Strengthens Team
The German retailer recently appointed Anna Dimitrova as CFO, effective 1 January 2026. Dimitrova will join the management board and assume responsibility for finance and group governance functions. She currently serves as Group CFO at Deutsche Glasfaser and previously held senior leadership roles at Vodafone Group.
The firm has also brought in Thomas Schwulera from L’Oréal as vice president for beauty, where Zalando has achieved double-digit growth over the past year.
Strategic Sports Push
Zalando announced a five-year partnership with the German Football Federation (DFB), making it a main partner for the Men’s, Women’s, and Youth National Teams until 2030. The retailer has also secured partnerships with major marathon events in Rotterdam, Copenhagen, and Berlin.
Full-year outlook
Zalando has confirmed its 2025 guidance, forecasting adjusted EBIT of between €550 million and €600 million and pro-forma revenue growth of 4% to 7%.
On a pro-forma basis, assuming About You had been part of the group in the prior-year period, third-quarter revenue grew by 7.5% compared with the same period last year, demonstrating solid organic growth alongside the acquisition benefits.




