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Articles and news on the topic of Lead Generation

Cold Calling Delivers 5-10% Conversion Rates vs Email’s 0.7% in E-commerce
4 min. reading

Cold Calling Delivers 5-10% Conversion Rates vs Email’s 0.7% in E-commerce

While everyone’s chasing social media and email marketing, smart e-commerce brands are doubling down on cold calling – and seeing 7-14x better conversion rates than digital-only competitors. Cold calling might sound outdated in our Instagram-everything world, but the numbers tell a different story for e-commerce businesses. While online retailers pour millions into Facebook ads and […]

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
The Power of Newsletter Subscriptions in Lead Generation
4 min. reading

The Power of Newsletter Subscriptions in Lead Generation

In the digital age, businesses are constantly looking for effective ways to generate leads and nurture customer relationships. Newsletter subscriptions are a powerful and often underestimated tool in this effort.