Articles and news on the topic of Automation and AI

Can AI Find Your Products? 
7 min. reading

Can AI Find Your Products? 

Just a few years ago, visibility depended on knowing the right keywords. Today, everything has changed – because your most important shopper isn’t human anymore. It’s AI. Algorithms now control the majority of product discovery. Whether customers use voice assistants, marketplace search bars, personalised feeds, or visual browsing, shoppers increasingly rely on AI-powered systems to […]

Stanislav Malinovski Stanislav Malinovski
Senior Project Manager, New Wave Digital
Building AI? This Booking.com Leader Says Start Small and Solve One Problem Well
8 min. reading

Building AI? This Booking.com Leader Says Start Small and Solve One Problem Well

What does it take to build AI responsibly at a global platform? Our expert Marija Ristovska talked with Marina Angelovska from Booking.com to find out—covering everything from managing uncertainty to why your first AI project should start small and focused.

Marija Ristovska Marija Ristovska
E-commerce Project Manager | Marketing and PR consultant and Strategist, E-commerce Macedonia Association
What 700M ChatGPT Users Reveal About How We Use AI
3 min. reading

What 700M ChatGPT Users Reveal About How We Use AI

OpenAI published the first major study on how people actually use ChatGPT. Researchers analysed 2.5 billion messages daily from 700 million active users. For e-commerce, there are seven concrete patterns that can be used right now.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Marketers Now Create Ad Campaigns in Hours, Not Weeks
3 min. reading

Marketers Now Create Ad Campaigns in Hours, Not Weeks

Marketers no longer need weeks to create advertising campaigns. A new system combining AI tools can produce quality creatives in hours instead of weeks. Marketing expert Liana Hakobyan tested the methodology on campaigns for Dior with remarkable results. Traditional ad creation is broken. While teams waste time in endless revision cycles and approval processes, competitors […]

Liana Hakobyan Liana Hakobyan
Marketing Strategy Lead | TEDxSpeaker | Microsoft Startup Finalist, Iris.ai
Alibaba Launches Its Most Advanced AI Coding Tool
2 min. reading

Alibaba Launches Its Most Advanced AI Coding Tool

Alibaba dropped their latest AI tool Wednesday – Qwen3-Coder, which they say beats local competition and matches GPT-4 in some areas. It’s free, open-source, and designed to write code without human help.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Google Sheets Launches AI Formula
4 min. reading

Google Sheets Launches AI Formula

Stop reading through endless spreadsheet rows and copying data between tabs. Google dropped a feature that turns 30-minute data tasks into 30-second prompts.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Cloudflare Tests System to Let Publishers Charge AI Crawlers
3 min. reading

Cloudflare Tests System to Let Publishers Charge AI Crawlers

The days of AI companies scraping content for free might be numbered. Cloudflare just rolled out something called “Pay per Crawl” that lets website owners actually make money when AI bots show up to grab their stuff. It’s a pretty big deal for anyone who creates content online.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
E-commerce Expert: ‘Stop Chasing AI Hype – Here’s What Actually Drives Sales
8 min. reading

E-commerce Expert: ‘Stop Chasing AI Hype – Here’s What Actually Drives Sales

The biggest mistake? Designing from the inside out instead of how customers actually shop.” This blunt assessment comes from Roberto, a digital transformation veteran who’s seen it all – from leading a Bristol startup through its Vodafone acquisition to now directing innovation at UST Spain & Latam.

Roberto Álvarez Ceballos Roberto Álvarez Ceballos
Director of Products, Platforms & Innovation, UST España & Latam