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Benefits of Global Expansion: Why You Should Consider It
12 min. reading

Benefits of Global Expansion: Why You Should Consider It

The way of doing business is going through a steady change; that is no surprise. And amid the ever-increasing interconnection, it appears that borders between countries have, if not disappeared, at least become less of a barrierโ€”more symbolic than real when it comes to growth. Expanding into new markets offers many opportunities, from increased revenue [โ€ฆ]

Silvi Nuรฑez Silvi Nuรฑez
Managing Director, Optimational
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Which European Countries Rely Most on Foreign E-commerce? A Look at Cross-border Trade in Europe
2 min. reading

Which European Countries Rely Most on Foreign E-commerce? A Look at Cross-border Trade in Europe

Recent European Commerce Database (ECDB) findings reveal striking regional patterns in how different European nations engage with international online retailers and which European countries rely most on foreign e-commerce. This analysis explores the varying degrees of cross-border e-commerce adoption throughout the continent while maintaining the integrity of essential market data.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Project manager, Ecommerce Bridge EU
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Measuring Marketing Performance: Tools and Techniques
7 min. reading

Measuring Marketing Performance: Tools and Techniques

Measuring marketing efforts is not only a need but also a must-have. Knowing how to measure, evaluate, and optimize marketing activities is essential. You could as well be tossing your marketing budget out the window without appropriate measuring. This article addresses the reasons marketing metrics matter, how to evaluate campaign performance, and which tools will [โ€ฆ]

Michal Kubo Michal Kubo
CEO, Co - Founder, ptagroup | Akademio
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Googleโ€™s AI Max Expands Search Campaigns Beyond Keywords
3 min. reading

Googleโ€™s AI Max Expands Search Campaigns Beyond Keywords

Google is introducing AI Max โ€“ a new set of features for Search campaigns that connects creative automation, more precise targeting, and better control. It leverages the latest artificial intelligence capabilities. The feature will be available globally in beta version by the end of May and aims to help advertisers get more out of their [โ€ฆ]

Veronika Slezรกkovรก Veronika Slezรกkovรก
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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How UX Innovations Drive Higher Conversion Rates
6 min. reading

How UX Innovations Drive Higher Conversion Rates

The current e-commerce market demands more than just traffic generation because competition is extremely high. Your website needs to convert visitors into customers. The power of Conversion Rate Optimization (CRO) and User Experience (UX) merge at this point. The combination of CRO UX strategies creates a perfect blend which turns basic online stores into successful [โ€ฆ]

Borislav Kolibarov Borislav Kolibarov
Co-Founder | Managing Partner, MarmaLAB | E-Commerce Agency
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