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Practical Attendee Guide for Balkan Ecommerce Summit Next Week
3 min. reading

Practical Attendee Guide for Balkan Ecommerce Summit Next Week

The highly anticipated Balkan Ecommerce Summit 2025 is just days away, set to transform Sofia into the e-commerce hub of the Balkan region on April 29-30, 2025 at Arena Sofia. As the event approaches, this Attendee Guide for Balkan Ecommerce Summitย provides everything you need to know to make the most of this premier digital commerce [โ€ฆ]

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Project manager, Ecommerce Bridge EU
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Instagram Launches Edits: What Does This New Video Editing Tool Offer?
3 min. reading

Instagram Launches Edits: What Does This New Video Editing Tool Offer?

Instagram has officially unveiled Edits โ€” its own video editing application. It will be particularly appreciated by content creators and small brands looking to scale their video production. This is a direct response to the popular CapCut tool, which falls under ByteDance. How do these applications differ, and what potential do they have for e-commerce?

Veronika Slezรกkovรก Veronika Slezรกkovรก
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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Strategic Marketing Planning: The 6 Steps to Business Success
13 min. reading

Strategic Marketing Planning: The 6 Steps to Business Success

Marketing research indicates that approximately 50-60% of marketers formally document their marketing strategy. Companies often underestimate marketing planning, even though it has been proven to increase their chances of success (by over 300%!) and ROI (by 60%!) compared to companies that donโ€™t plan.ย  In this article, we will look at the basics of planning in [โ€ฆ]

Martin Murza Martin Murza
CEO, Murza
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The Future of Work: Robots, AI, and Automation in E-commerce
7 min. reading

The Future of Work: Robots, AI, and Automation in E-commerce

Few industries are well suited for the adoption of AI as e-commerce, both in terms of operational efficiency, as well as customer-facing processes. In this article, weโ€™ll examine the ins and outs of automation in e-commerce with artificial intelligence. Weโ€™ll explore how AI is transforming the landscape of online retail, improving everything from inventory management [โ€ฆ]

Ben Fistein Ben Fistein
Co-Founder, Semantee
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TV Evolution: Changing Viewing Habits and Brand Implications
3 min. reading

TV Evolution: Changing Viewing Habits and Brand Implications

How do people watch video content today? What do they consider โ€œtelevisionโ€ and where does advertising work best? CTV (Connected TV) is not yet the centre of attention for our e-commerce, but developments abroad suggest this could soon change. A new study by RTL AdAlliance offers clear data and trends worth noting. And it shows [โ€ฆ]

Veronika Slezรกkovรก Veronika Slezรกkovรก
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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