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When we talk about HR trends, itโs worth clearing something up straight away. A trend, in this context, isnโt a short-lived hype that disappears within a year. A trend is a development โ something that enters the market gradually, stays for a while, and continues to evolve. At the same time, not every trend is [โฆ]
Google is changing how Performance Max campaigns are evaluated. With the release of Google Ads API v23, advertisers finally gain visibility into where Performance Max ads actually run and how they perform by channel. For e-commerce teams and performance marketers, this is a meaningful shift away from opaque reporting. Google confirmed in its official announcement [โฆ]
Last yearย Nikola Ilchev,ย shared with us his long-term vision for building the Balkan Ecommerce Summit as a platform that connects the e-commerce community across the region. One year later, the summit continues to evolve โ responding to new challenges, technological shifts, and changing priorities of online businesses. We spoke with Nikola about what the 2026 edition [โฆ]
Based on a company announcement, Meta Platforms closed 2025 with a strong final quarter. The company reported $59.9 bn in revenue for Q4, up 24% year on year, and $201.0 bn for the full year, an increase of 22%. Advertising remained the main engine of growth, even as costs rose sharply.
UK companies using AI report an 11.5% productivity boost, but also an 8% net drop in jobs over the last year โ the weakest result among major economies tracked in new research. The findings come from a Morgan Stanley study shared with Bloomberg and reported by The Guardian.
On 25 March 2026, SERP Conf. returns to Sofia with a clear focus on search visibility in an AI-driven environment. Data from the previous edition shows that 46.8% of attendees were C-level executives, directors, or heads of departments, underscoring the eventโsย strong business relevance.
Brand discovery is moving from websites directly into AI-generated answers. According to new insights from LinkedInโs B2B Organic Growth team and wider industry research, up to 60% of searches in Europe and the US now end without a click, as users increasingly get what they need straight from AI. This shift is quietly rewriting long-standing [โฆ]
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