Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
AI Shapes Content Creation. What Do the Influencers Have to Say?
A recent report from HypeAuditor reveals important trends in how Instagram influencers are using artificial intelligence tools. AI is beginning to take centre stage not only in content creation but also in influencer marketing. A survey of 620 influencers from the USA, UK, and Australia provides insight into their attitudes towards AI-generated content, digital clones, [âŠ]
Big Data Supercharges E-Commerce Success
Big data is now crucial for companies seeking an edge. Itâs also vital for brands and stores. This massive chunk of information comes from various sources. These include research, online transactions, and social media. Big data can take different forms. It might be structured, semi-structured, or unstructured. Itâs known for its 3 Vs: high velocity, [âŠ]
UK Retailers Revamp Return Policies
Return policies are a significant factor influencing consumer behaviour and shaping the competitive landscape. A report by ZigZag examines how major retail sellers are changing their perspective on returns in e-commerce. On one hand, they must consider customer satisfaction, whilst also weighing profitability.
Google Updates Product Markup Guidelines
Google has introduced improvements to its guidelines for implementing Product markup to enhance the accuracy and relevance of shopping results in search. How can you maintain optimal visibility in Google search results?
What is Wireframing in UX Design?
In UX design, wireframing is the process of creating a basic representation of a website or app showing how it works and is structured devoid of any particular design feature. Designers and other key players can use it as a preliminary draft to understand how the plan will look, how users will move about, and [âŠ]
TikTok Search Ads Campaign: Boost Your E-commerce Sales
TikTok is expanding its advertising options by launching a new TikTok Search Ads Campaign feature. Its aim is to reach users with a high likelihood of making a purchase through search results within the TikTok app. Increasingly, people are using social platforms to search for products instead of traditional search engines. TikTok wants to enable [âŠ]
Effective B2B Social Media Marketing: Planning and Strategies
B2B social media marketing is now an important tool for companies that want to reach more people, build trust in their brand, and connect with possible customers and business partners. This kind of marketing is more complex than B2C marketing, which focuses on quick sales. It needs to focus on long-term relationship building, thought leadership, [âŠ]
7 Effective Cold Calling Strategies for E-commerce Success
Cold calling can be a valuable lead generation strategy for e-commerce businesses, allowing them to connect directly with potential customers. We have for you some effective tips and best practices for implementing cold calling in e-commerce.
Live Shopping in Germany Sees Slow Adoption
A recent trend poll from ECC Köln reveals that live shopping in Germany, also known as âin-stream shopping,â is gaining recognition. Six out of ten German consumers now understand the concept, doubling the awareness level from three years ago. However, the adoption rate of live shopping in Germany remains low.