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Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Amazon will now let customers shop directly through a retailerâs website for products it doesnât have in stock.
Shopify rings in strong holiday sales, profit outlook underwhelms.
Sam Altman shuts down Elon Muskâs $97.4 billion bid for OpenAI: âNo thank youâ, makes counter offer for X.
DeepSeekâs R1 reportedly âmore vulnerableâ to jailbreaking than other AI models.
Google Improves GA4 and Search Console Integration
Google has released new documentation that enhances the integration of data from Google Analytics (GA4) and Search Console for better website performance and SEO analysis. This update will be particularly appreciated by companies looking to increase organic traffic and improve user experience.
Key Trends Shaping Performance Marketing in 2025
Performance marketing is changing right now like never before. With quality-of-life improvements like artificial intelligence, machine learning, and augmented reality, our work lives are evolving daily. Technologically, we already see that big companies like Google, Meta, and Microsoft are implementing solutions that can help their advertisers with creativity, personalization, better targeting, and more. New technologies, [âŠ]
BuzzFeed Enters Social Media Market with BFisland
BuzzFeed announced its work on a standalone social media platform as a solution to todayâs online toxicity issues. The company launched its first move into social media through its entertainment content and quiz-driven platform, as reported by Semafor.
Affiliate Marketing as a Performance Strategy
Affiliate marketing serves as an excellent strategy where both merchants and affiliates are able to benefit. By partnering with publishers, businesses can promote their products or services and finally extend their reach and sales revenue without incurring any costs at first. A key advantage of affiliate marketing as a performance strategy is its scalability. More [âŠ]
Cross-Border E-commerce: Amazon Leads $360B Global Race
Worldwide e-commerce data from ECDB shows Amazon and Alibaba stand as the leading entities in cross-border e-commerce. Amazon achieved $360 billion in cross-border GMV in 2023, according to ECDB while maintaining superior global reach and customer satisfaction, which equals Egyptâs GDP.
Boosting Workplace Harmony: The Power of Employee Relations
Cultivating a positive employee relations between employees and management is essential for enhancing employee experience and driving organizational success. Human resources play a pivotal role in this dynamic, fostering open communication and trust within the workforce. By prioritizing employee advocacy, empowerment, and well-being, HR professionals can create an environment where individuals feel valued and engaged, [âŠ]
