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News, trends, video interviews, podcasts and articles from industry experts.

From Christmas To Valentineโ€™s: Returns Pressure Builds For Retailers
4 min. reading

From Christmas To Valentineโ€™s: Returns Pressure Builds For Retailers

UK retailers entered 2026 facing a returns bill of ยฃ1.05 billion. According to ChannelX, based on research from Manhattan Associates, this was the value of unwanted gifts returned after Christmas. And while the so-called โ€œReturnuaryโ€ period has now passed, pressure on reverse logistics is far from easing. Valentineโ€™s Day and Motherโ€™s Day are set to [โ€ฆ]

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Latest articles
Meta Q4 2025 Earnings Show 24% Revenue Growth From Ads
3 min. reading

Meta Q4 2025 Earnings Show 24% Revenue Growth From Ads

Based on a company announcement, Meta Platforms closed 2025 with a strong final quarter. The company reported $59.9 bn in revenue for Q4, up 24% year on year, and $201.0 bn for the full year, an increase of 22%. Advertising remained the main engine of growth, even as costs rose sharply.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
AI Boosts Productivity by 11.5%, But Costs Jobs
2 min. reading

AI Boosts Productivity by 11.5%, But Costs Jobs

UK companies using AI report an 11.5% productivity boost, but also an 8% net drop in jobs over the last year โ€“ the weakest result among major economies tracked in new research. The findings come from a Morgan Stanley study shared with Bloomberg and reported by The Guardian.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
SERP Conf. Sofia 2026: SEO And AI In Practice
3 min. reading

SERP Conf. Sofia 2026: SEO And AI In Practice

On 25 March 2026, SERP Conf. returns to Sofia with a clear focus on search visibility in an AI-driven environment. Data from the previous edition shows that 46.8% of attendees were C-level executives, directors, or heads of departments, underscoring the eventโ€™sย strong business relevance.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Visibility Without Clicks: How AI Is Changing Brand Discovery
3 min. reading

Visibility Without Clicks: How AI Is Changing Brand Discovery

Brand discovery is moving from websites directly into AI-generated answers. According to new insights from LinkedInโ€™s B2B Organic Growth team and wider industry research, up to 60% of searches in Europe and the US now end without a click, as users increasingly get what they need straight from AI. This shift is quietly rewriting long-standing [โ€ฆ]

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Affiliate Marketing Poland: How Performance-Based Growth Wins in 2026
7 min. reading

Affiliate Marketing Poland: How Performance-Based Growth Wins in 2026

Affiliate marketing is often treated as a โ€œclassicโ€ that many forgot in the rush for the latest shiny objects. However, looking at the data from early 2026, it is clear that after a period of overreliance on full ad automation and doing everything in-house, the Polish e-commerce sector is returning to its rootsโ€” albeit in [โ€ฆ]

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Just Eat Launches AI Voice Ordering In The UK
2 min. reading

Just Eat Launches AI Voice Ordering In The UK

Choosing dinner without scrolling through endless menus may soon be the norm. Just Eat Takeaway.com has launched a new voice-based ordering feature in its iOS and Android apps, starting in the UK. Customers can now talk to the app to find and order what they want. A wider international rollout is planned for 2026.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU