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Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Latest news right NOW
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Latest articles
GPeC SUMMIT 2025: Celebrating 20 Years of E-Commerce in Bucharest
GPeC SUMMIT, the most significant e-commerce and online marketing event in Romania and Eastern Europe, will celebrate its 20th anniversary in May 2025 with an exceptional two-day program. The event is set to attract the elite of the digital market, including more than 800 C-level participants.
Benefits of Global Expansion: Why You Should Consider It
The way of doing business is going through a steady change; that is no surprise. And amid the ever-increasing interconnection, it appears that borders between countries have, if not disappeared, at least become less of a barrierโmore symbolic than real when it comes to growth. Expanding into new markets offers many opportunities, from increased revenue [โฆ]
Which European Countries Rely Most on Foreign E-commerce? A Look at Cross-border Trade in Europe
Recent European Commerce Database (ECDB) findings reveal striking regional patterns in how different European nations engage with international online retailers and which European countries rely most on foreign e-commerce. This analysis explores the varying degrees of cross-border e-commerce adoption throughout the continent while maintaining the integrity of essential market data.
Measuring Marketing Performance: Tools and Techniques
Measuring marketing efforts is not only a need but also a must-have. Knowing how to measure, evaluate, and optimize marketing activities is essential. You could as well be tossing your marketing budget out the window without appropriate measuring. This article addresses the reasons marketing metrics matter, how to evaluate campaign performance, and which tools will [โฆ]
Googleโs AI Max Expands Search Campaigns Beyond Keywords
Google is introducing AI Max โ a new set of features for Search campaigns that connects creative automation, more precise targeting, and better control. It leverages the latest artificial intelligence capabilities. The feature will be available globally in beta version by the end of May and aims to help advertisers get more out of their [โฆ]
How UX Innovations Drive Higher Conversion Rates
The current e-commerce market demands more than just traffic generation because competition is extremely high. Your website needs to convert visitors into customers. The power of Conversion Rate Optimization (CRO) and User Experience (UX) merge at this point. The combination of CRO UX strategies creates a perfect blend which turns basic online stores into successful [โฆ]
