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How Mobile Commerce Community Marketing Drives Higher ROI Than Traditional Channels
4 min. reading

How Mobile Commerce Community Marketing Drives Higher ROI Than Traditional Channels

Mobile applications are experiencing one of their most stable and simultaneously most profitable years. After the pandemic boom and subsequent correction, the market has stabilized. The figures show that usersโ€™ attention and money are concentrating on mobile more than ever before, making mobile commerce community marketing the key differentiator for brands seeking sustainable growth.

Veronika Slezรกkovรก Veronika Slezรกkovรก
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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Although B2B Advertising Budgets Are Growing, Marketers Still Struggle with Efficiency
4 min. reading

Although B2B Advertising Budgets Are Growing, Marketers Still Struggle with Efficiency

Companies are spending more on advertising, but results often lag. Growing digital advertising budgets alone are not enough. Purchasing decisions are becoming more complex, traditional approaches are ceasing to work, and advertising misses the target. A new global survey reveals why a return on investment in B2B marketing is not materialising. Letโ€™s look at what [โ€ฆ]

Veronika Slezรกkovรก Veronika Slezรกkovรก
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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Tips for Optimising Your E-shop for Expansion
11 min. reading

Tips for Optimising Your E-shop for Expansion

Expanding your e-shop into new markets might sound exciting, but itโ€™s also full of hidden challenges that you might not consider. The truth is, to succeed in international markets, you need more than just ambition: you need preparation. Every market comes with its expectations, shopping habits, and competition. If you want to be accepted by [โ€ฆ]

Marcin Pondo Marcin Pondo
Managing Director, Consulting Hungary
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Dognet 2.0: Central Europeโ€™s Top Affiliate Network Launches its Brand-New Platform
3 min. reading

Dognet 2.0: Central Europeโ€™s Top Affiliate Network Launches its Brand-New Platform

Three years in the making, Dognet is entering a new era of technology. Following the successful migration of publishers, the next stage rolls out on 20 May: advertisers will now join the upgraded Dognet 2.0 system. Built in-house, the platform offers more flexibility, improved reporting, and quicker adaptation to an ever-changing marketโ€”benefitting thousands of partners [โ€ฆ]

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The Role of 3PL Providers: How Third-Party Logistics Companies Transform Modern E-commerce
8 min. reading

The Role of 3PL Providers: How Third-Party Logistics Companies Transform Modern E-commerce

Businesses are under more pressure than ever to meet rising customer expectations, keep delivery promises, and manage inventory accurately. Yet handling all those tasks in-house can be costly and operationally draining. Thatโ€™s where third-party logistics providersโ€”commonly known as 3PLโ€”come into play. These service providers act as a vital link between businesses and their customers by [โ€ฆ]

Milena Ramcheva Milena Ramcheva
CEO, METRICA Ltd.
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The Rising Importance of Strategic Pricing in Retail: How Data is Reshaping Consumer Loyalty
2 min. reading

The Rising Importance of Strategic Pricing in Retail: How Data is Reshaping Consumer Loyalty

Strategic pricing is more important than ever and it is changing how companies interact with consumers who are becoming more cost aware. According to the recently published Retail Gazette โ€“ Acuity Pricing Report โ€œPricing power: Winning margin and loyalty in 2025โ€, research reveals dramatic shifts in consumer behaviour, with loyalty giving way to value-seeking across [โ€ฆ]

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Project manager, Ecommerce Bridge EU
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