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Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Just Eat has announced a nationwide partnership with REWE Group, one of Germanyâs largest supermarket chains.
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Google Demand Gen Targeting: New Age and Gender Options
Google has enhanced its Demand Gen targeting capabilities with a significant update. The new Google Demand Gen targeting features now include optimised options for specific age groups and genders. This advancement in Google Demand Gen targeting brings advertisers more precise control over their audience, allowing for more effective targeting of specific demographic segments. These improvements [âŠ]
Cross-Channel Marketing for E-commerce: Key to Success
CleverTap, a leading customer engagement and retention platform, has shed light on the critical role of cross-channel marketing for e-commerce. Their insights reveal how online retailers can effectively leverage multiple communication channels to enhance customer engagement, boost sales, and improve retention rates. By seamlessly integrating strategies across email, SMS, push notifications, and social media platforms, [âŠ]
Googleâs New Seller Tools Boost Support for Peak Sales Season
Black Friday and Christmas are just around the corner. With the approaching shopping season, Google is rolling out several important updates designed to help maximise success. Googleâs new seller tools on Google Merchant Center and Google Ads are crafted to provide sellers with up-to-date information, improve automation, and optimise marketing strategies.
Instagram Music Profiles: New Marketing Opportunities
Instagram has launched a new feature allowing users to add music to their profiles, opening up fresh avenues for e-commerce and brand engagement. These Instagram music profiles are set to transform how businesses interact with their audience on the platform.
Holiday Shopping Trends and Strategies for 2024
As we approach the 2024 holiday season, a recent study by Acceleration Partners reveals that retailers and marketers should be aware of several significant shifts in the shopping landscape. Understanding these changes and implementing targeted holiday shopping trends and strategies for 2024 will be crucial for businesses looking to maximize their performance during this critical [âŠ]
Google 2024 Ad Policy Changes: New Rules for Ads and Video
In September 2024, will introduce significant updates to its policies for advertising and video content. The change will affect both advertisers and publishers on YouTube. Take a look at a comprehensive overview of the new features and their impact on e-commerce.
Online Marketplace Shopping Trends and E-commerce Consumer Behavior
New study from Digital Commerce 360 and Bizrate Insights shows some interesting patterns in how people shop online in the US. The poll of 1,017 people sheds light on consumer motivations, preferences, and concerns regarding online marketplace shopping.
Temu Unlocks European Gates: Marketplace Giant Invites EU Sellers
Temu, a marketplace that is growing quickly, has said that European businesses will be able to use its platform. This comes after the company added a local-to-local model earlier this year to go along with its current consignment model.
Tagging Broadcast Channels on Instagram Will Be Easier
Instagram has introduced a new feature that could significantly benefit those looking to increase audience engagement. The platform now allows users to tag channels directly during the post upload process.