Ecommerce Bridge
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News, trends, video interviews, podcasts and articles from industry experts.
Focus on Opportunity Score: AI Will Tell You What to Improve in Your Advertising
Meta is expanding Opportunity Score โ a metric that instantly reveals in Ads Manager how you can improve campaigns and reduce costs. This new AI-based metric is reaching more advertisers after testing. It provides a clear campaign score and specific suggestions for improvement.
UK Retailers Face Rising Cybersecurity Threats
Recently, three major British retail brands โ Marks & Spencer, Co-op, and Harrods โ have fallen victim to extensive cyberattacks that significantly disrupted their operations and exposed serious security gaps in their IT systems. These incidents highlight the rising cybersecurity threats facing the UK retail sector, underscoring the urgent need for stronger defenses as cybercriminals [โฆ]
GPeC SUMMIT 2025: Celebrating 20 Years of E-Commerce in Bucharest
GPeC SUMMIT, the most significant e-commerce and online marketing event in Romania and Eastern Europe, will celebrate its 20th anniversary in May 2025 with an exceptional two-day program. The event is set to attract the elite of the digital market, including more than 800 C-level participants.
Benefits of Global Expansion: Why You Should Consider It
The way of doing business is going through a steady change; that is no surprise. And amid the ever-increasing interconnection, it appears that borders between countries have, if not disappeared, at least become less of a barrierโmore symbolic than real when it comes to growth. Expanding into new markets offers many opportunities, from increased revenue [โฆ]
Which European Countries Rely Most on Foreign E-commerce? A Look at Cross-border Trade in Europe
Recent European Commerce Database (ECDB) findings reveal striking regional patterns in how different European nations engage with international online retailers and which European countries rely most on foreign e-commerce. This analysis explores the varying degrees of cross-border e-commerce adoption throughout the continent while maintaining the integrity of essential market data.
Measuring Marketing Performance: Tools and Techniques
Measuring marketing efforts is not only a need but also a must-have. Knowing how to measure, evaluate, and optimize marketing activities is essential. You could as well be tossing your marketing budget out the window without appropriate measuring. This article addresses the reasons marketing metrics matter, how to evaluate campaign performance, and which tools will [โฆ]