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Google is changing how Performance Max campaigns are evaluated. With the release of Google Ads API v23, advertisers finally gain visibility into where Performance Max ads actually run and how they perform by channel. For e-commerce teams and performance marketers, this is a meaningful shift away from opaque reporting. Google confirmed in its official announcement [โฆ]
Brand discovery is moving from websites directly into AI-generated answers. According to new insights from LinkedInโs B2B Organic Growth team and wider industry research, up to 60% of searches in Europe and the US now end without a click, as users increasingly get what they need straight from AI. This shift is quietly rewriting long-standing [โฆ]
Affiliate marketing is often treated as a โclassicโ that many forgot in the rush for the latest shiny objects. However, looking at the data from early 2026, it is clear that after a period of overreliance on full ad automation and doing everything in-house, the Polish e-commerce sector is returning to its rootsโ albeit in [โฆ]
Choosing dinner without scrolling through endless menus may soon be the norm. Just Eat Takeaway.com has launched a new voice-based ordering feature in its iOS and Android apps, starting in the UK. Customers can now talk to the app to find and order what they want. A wider international rollout is planned for 2026.
Reuters reports that 5.8 billion low-value e-commerce parcels entered the EU in 2025, a 26% year-on-year rise that is accelerating Brusselsโ push for customs reform.
The European Commission has opened a new formal investigation into X, focusing on how the company rolled out its AI tool Grok in the European Union. At the same time, regulators have widened an existing case looking at how Xโs recommendation systems work.
Temu has made a major move in Turkey by switching to an all-local marketplace model. International sellers are no longer visible to Turkish shoppers, following a recent regulatory inspection. The development, reported by ChannelX, could signal wider changes ahead for global marketplaces.
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