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Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
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AI in Marketing Automation
AI is no longer just a buzzword; itโs changing how we think, work, and function daily. Today, AI is almost everywhere, and its users vastly vary in age. Itโs helping us with teaching children for school, planning a vacation, automating repetitive tasks, creating personalized campaigns, and much more!ย Whether youโre an e-shop owner, service provider, or [โฆ]
Meta Introduces New Tools for Ecommerce: Omnichannel Ads, AI and New Placements
Meta introduces new tools and improvements to its advertising tools aimed at supporting retail and e-commerce businesses. The company continues to invest in AI models and expands options for advertisers to maximize sales results both online and in physical stores.
Streaming Beats TV: Game-Changer for E-commerce & Marketing
Streaming service revenues have surpassed traditional television for the first time in history.ย According to the eMarketer Digital Video Forecast 2025, linear TV will account for just one-third of the US subscription market by 2028.ย Consumers increasingly prefer flexible services available anytime and anywhere.ย How can e-commerce draw inspiration from this?
Meta AI is Rolling Out in Europe
The tech giant Meta revealed this weekย that its conversational AI tool will be deployed across 41 European countries, including those in the European Union, as well as 21 overseas territories โ marking their largest global expansion of Meta AI to date.
Balkan Ecommerce Summit: Global Leaders Gather in Sofia, April 2025
The Balkan Ecommerce Summit 2025, one of the regionโs premier digital commerce events, will transform Sofia into the e-commerce hub for the entire Balkan region on April 29-30, 2025, at Arena Sofia. This landmark event will bring together over 4,000 attendees from more than 20 countries, including the United States and India.
Meta Officially Replaces Fact-checking with Community Notes System
Starting this week, Meta is fundamentally changing how information is verified on Facebook, Instagram, and Threads. Instead of collaborating with independent fact-checkers, theyโre introducing Community Notes, a crowdsourcing-based mechanism. This change is controversial, but Meta presents it as a way to reduce bias. For brands, this means a new realityโcontent wonโt lose reach, but it [โฆ]