Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Google Ads Launches Budget Tests for Performance Max
Google Ads has launched a new feature enabling evaluation of budget shifts from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update is designed to help achieve higher efficiency and better results.
TikTokâs 2025 Trends: New Report Reveals Strategies for E-commerce
TikTokâs âWhatâs Next 2025 Trend Reportâ highlights emerging trends that e-commerce brands can leverage to stay culturally relevant and connect with their audiences. Here are the key takeaways for your strategy this year that will help you navigate market dynamics, optimize your performance, and create meaningful connections with your target audience through data-driven insights and proven [âŠ]
Meta Partners with eBay: A New Era for Facebook Marketplace
Meta Partners with eBay. This groundbreaking partnership will enable Facebook Marketplace to display eBay listings directly, CNBC reports. This strategic move comes in response to the European Commissionâs November decision to fine Meta â¬797 million for violating EU antitrust regulations.
Microsoft Reverts to Older DALL-E Version After Quality Issues
Microsoft has announced the suspension of the latest DALL-E 3 PR16 model in their Bing Image Creator and Copilot services. This decision comes following a wave of criticism from users who reported significant degradation in the quality of generated images, causing particular concerns for e-commerce businesses.
Meta New Rules: Dramatic Shift in Content Moderation Approach
Meta new rules transform the platform as Facebook and Instagramâs parent company, has announced dramatic changes to its content moderation policies in the United States. The most significant change is the termination of its independent fact-checking program, replacing it with a community-driven system similar to Xâs Community Notes. This decision comes as Mark Zuckerberg seeks [âŠ]
Zalando Cuts Return Window and Makes Loyalty Programme Free
The online fashion retailer Zalando has revealed major service changes. In three important marketsâGermany, the Netherlands, and Italyâthe company will shorten its return window from 100 to 30 days starting today, on January 7, 2025.
Instagram Gives More Space to Highlights and Wants Your Reels to Stand Out
Instagram is taking another step to increase user engagement. The new Watch Next feature aims to improve the Stories experience. Highlights have also been enhanced and are gaining an even more prominent place in profiles. E-commerce business profiles can benefit from these changes too â they bring new opportunities to capture audiences and better present [âŠ]
Georgiaâs 15.8% Growth Rate Tops European E-commerce Forecasts
An interesting trend in the development of European e-commerce toward 2028 is revealed by the most recent analysis by the EcommerceDB platform. The true growth potential is moving to the East and South of the continent, even as established superpowers like the UK and Germany hold onto their steady positions.
SHEIN Joins Customs Pilot for Enhanced Import Transparency
SHEIN, a fashion e-commerce company, has declared that it will be taking part in the US Customs and Border Protection (CBP) Section 321 Data Pilot Program. This action marks a substantial change in the transparency of global e-commerce trade.