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A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
How to Become a Tiktok Affiliate
TikTok has become a popular marketing tool, and becoming a TikTok affiliate gives e-commerce business owners a unique way to make money from their videos and reach more people. In this article, we will discover the steps you need to take to begin.
DAZE: New Gen Z Messaging App Goes Viral With 48M Views Before Launch
DAZE is a new messaging app designed to cater to the expressive needs of Gen Z consumers. It was launched on November 4, 2024, already has attracted significant attention, boasting a waitlist of over 187,000 users.
Cybersecurity Breakthrough: Google AI Finds Hidden Database Threat
Googleâs Project Zero and DeepMind teams have developed a new cybersecurity AI tool called Big Sleep. In a groundbreaking achievement, the tool has identified a previously unknown security vulnerability in SQLite, a widely-used open-source database engine.
Instagram Update: Changes to Video Quality and Logo Rules for Businesses
Instagram is introducing several changes that are important for anyone using the platform to showcase their products. Adam Mosseri, Head of Instagram, recently responded to usersâ questions about two key topics: how video quality is adjusted and the reach of videos with custom logos.
Video SEO Strategy Guide: Double Your E-commerce Conversions
Including a strong video SEO strategy is not optional in the e-commerce scene; it is rather necessary. Engaging consumers, improving product visibility, and increasing conversions have all been accomplished with great success using video content. This article presents efficient approaches to maximize video content in order to raise general e-commerce performance and enhance search engine [âŠ]
British Amazon Tightens Return Rules for International Sellers
British Amazon has announced that new return rules will come into effect on 11 November 2024. This move is part of Amazonâs effort to simplify the returns process and increase customer satisfaction on the platform in the United Kingdom, creating a more reliable and uniform returns experience. However, the changes will directly affect international sellers.
What Is Guerrilla Marketing?
Guerrilla marketing is an innovative advertising strategy that leverages surprise and unconventional methods to promote products or services. This approach is particularly effective in capturing consumer attention in a crowded marketplace, often relying on creativity and low-cost tactics rather than traditional media channels. Guerrilla marketing is a way for a company to get the word [âŠ]
Long-term Strategy in Marketing: Research Shows 60% ROI Boost
Research by WARC and Google provides recommendations on achieving sustainable growth across the entire marketing funnel. The recipe involves balanced investments in Marketing Mix Modelling (MMM), attribution, and artificial intelligence. These tools help understand complex connections between marketing activities and business results, both in the short and long term.
LinkedIn Launches New Boost Campaigns
LinkedIn Boost campaigns are arriving â a new feature that enables companies to promote posts for lead generation. Organic posts will be transformed into advertisements and expand their reach. How should one approach this new tool and use it effectively? Letâs look at what this innovation brings and how to launch it.