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TikTok campaigns may have a stronger impact on cinema attendance than many marketers assumed. An analysis of 38 film campaigns found that TikTok exposure drove a median 172% lift in movie ticket purchase rates. The findings come from research by TikTok Marketing Science in partnership with measurement company Samba.
Some online sectors convert almost twice as well as others. A new cross-industry comparison shows just how wide the performance gap really is. According to the Uptain E-Commerce Industries Report 2026, certificates, tobacco and pet supplies currently outperform most other retail categories across key KPIs.
Italyโs data protection authority has ordered an Amazon logistics unit to stop using the personal data of more than 1,800 employees. The decision concerns a warehouse near Rome and also bans the processing of data collected via four surveillance cameras placed close to bathrooms and break areas. The move was reported by Reuters. The regulator [โฆ]
Three companies accounted for nearly $2.3 trillion in online sales in 2025. Amazon ($845bn), Pinduoduo ($817bn) and Douyin, operated by ByteDance ($648bn), topped the global e-commerce ranking by gross merchandise value (GMV) in 2025, according to ECDB data. The figures indicate a high level of concentration at the top of the global e-commerce market and [โฆ]
Florin Girtan, a 15+ year organic marketing leader focused on driving measurable business impact through SEO and GEO, explores one of the most challenging disciplines in digital marketing: forecasting. In his latest article, he explains why SEO projections are never just about traffic estimates but about navigating volatility, algorithm shifts, seasonality, and real-world events that [โฆ]
The 10th edition of E-commerce Berlin Expo wrapped up on February 18th, 2026. It hosted over 14,000 participants from the DACH region and beyond, including 300 service providers, as well as over 150 speakers. The theme of the conference revolved around the changing landscape of digital retail, with AI no longer treated as a nice-to-have [โฆ]
YouTube is bringing its conversational AI tool to the largest screen in the home. The experimental feature, previously available only on mobile and web, is now expanding to smart TVs, gaming consoles and streaming devices. According to YouTubeโs support documentation and reporting by TechCrunch, this marks another step in the race to dominate AI in [โฆ]
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