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Shein’s Gaming Strategy Under EU Microscope as Growth Soars
3 min. reading

Shein’s Gaming Strategy Under EU Microscope as Growth Soars

Chinese quick fashion app Shein has had huge growth and should open on the London stock exchange later this year. European officials are worried about the company’s aggressive user recruiting strategies, though. One such approach is the Shein game, which provides free products in return for referring fresh app users.

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UK SMEs Thrive with Brand-Building Advertising Strategies
2 min. reading

UK SMEs Thrive with Brand-Building Advertising Strategies

Recent data reveals a striking trend among UK small and medium-sized enterprises (SMEs): the majority are reaping benefits from their advertising and brand-building strategies. A study by Amazon Ads shows that 86% of SMEs credit their current advertising approaches with successfully attracting new customers and enhancing brand awareness over the past year.

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