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European digital advertising spending rose by 10.5% in 2025 to reach โฌ131.1 billion, according to the latest AdEx Benchmark Report from IAB Europe. Despite macroeconomic and geopolitical pressures, advertisers continued to increase digital investment, with video and retail media accounting for much of the marketโs growth.
Affiliate marketing professionals from across Europe and beyond will gather in Rome this November as Affiliate Grand Slam (AGS) returns to Fiera di Roma from 2โ5 November 2026. According to the organisers, AGS will occupy Hall 2 of the exhibition venue, bringing together more than 250 exhibitors and over 5,000 delegates. The event focuses on [โฆ]
Consumers in Germany, Austria and Switzerland are expected to spend more online again this year, although growth is becoming more moderate than in previous years. At the same time, Chinese marketplaces continue expanding across the region, increasing competition for local retailers. The latest developments in the DACH e-commerce market were highlighted by Ecommerce News Europe [โฆ]
E-commerce teams often talk about loyalty as if customers are buying every week. In reality, many markets work very differently. Serbia is a good example: online shopping has clearly become mainstream, but purchase frequency is still relatively light.
Meta has unveiled a series of new commerce tools designed to shorten the path from discovering a product to buying it. Announced ahead of Cannes Lions 2026, the updates include live shopping ads, expanded affiliate partnerships and a new checkout feature aimed at making purchases easier on Facebook and Instagram.
Amazon remains the worldโs largest online retail platform, but the balance of power in e-commerce is shifting. Eight of the worldโs ten biggest ecommerce platforms now come from Asia, highlighting how rapidly the regionโs influence is growing. According to data published by ECDB, Amazon generated US$846.1 billion in Gross Merchandise Value (GMV) in 2025. Yet [โฆ]
Instagram is rolling out its โYour Algorithmโ feature to the main Feed, allowing users to view and modify the interests that shape their recommendations. In a detailed Instagram post, Instagram head Adam Mosseri said the update aims to give people greater control over what they see across Feed, Reels and Explore. For creators, brands and [โฆ]
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