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Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Latest news right NOW
Italian fashion house Valentino suffers 22% profit drop in 2024.
Latest articles
Strategic Marketing Planning: The 6 Steps to Business Success
Marketing research indicates that approximately 50-60% of marketers formally document their marketing strategy. Companies often underestimate marketing planning, even though it has been proven to increase their chances of success (by over 300%!) and ROI (by 60%!) compared to companies that donโt plan.ย In this article, we will look at the basics of planning in [โฆ]
The Future of Work: Robots, AI, and Automation in E-commerce
Few industries are well suited for the adoption of AI as e-commerce, both in terms of operational efficiency, as well as customer-facing processes. In this article, weโll examine the ins and outs of automation in e-commerce with artificial intelligence. Weโll explore how AI is transforming the landscape of online retail, improving everything from inventory management [โฆ]
TV Evolution: Changing Viewing Habits and Brand Implications
How do people watch video content today? What do they consider โtelevisionโ and where does advertising work best? CTV (Connected TV) is not yet the centre of attention for our e-commerce, but developments abroad suggest this could soon change. A new study by RTL AdAlliance offers clear data and trends worth noting. And it shows [โฆ]
Meta Reels: Transforming Advertising with Key Data & Practices
In Metaโs latest guide, we discover how brands can effectively use Meta Reels to strengthen their marketing campaigns and drive real results. Hereโs a summary of the most important facts and recommendations that every online retailer should know about this powerful video format.
The Future of HR in E-commerce: Insights from Award-Winning Czech HR
Petra Kubita Nulรญฤkovรก is among the most prominent personalities on the Czech HR scene. As the recipient of the Recruiter of the Year 2019 award and HR personality according to the Employersโ Club 2020, she brings a unique combination of expertise and innovative thinking to the field of human resources. Her scope extends beyond the [โฆ]
AI and Brand Reputation: How Artificial Intelligence is Reshaping Media Trust
With the rise of artificial intelligence and the explosion of automatically generated content, the way brands build trust and visibility is fundamentally changing. For e-commerce companies, the shift isnโt just a question of trend โ itโs about how their products, values and reputation will be presented in searches, which are often mediated by AI today. [โฆ]