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UK Retailers Face Rising Cybersecurity Threats
3 min. reading

UK Retailers Face Rising Cybersecurity Threats

Recently, three major British retail brands โ€“ Marks & Spencer, Co-op, and Harrods โ€“ have fallen victim to extensive cyberattacks that significantly disrupted their operations and exposed serious security gaps in their IT systems. These incidents highlight the rising cybersecurity threats facing the UK retail sector, underscoring the urgent need for stronger defenses as cybercriminals [โ€ฆ]

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Project manager, Ecommerce Bridge EU
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Benefits of Global Expansion: Why You Should Consider It
12 min. reading

Benefits of Global Expansion: Why You Should Consider It

The way of doing business is going through a steady change; that is no surprise. And amid the ever-increasing interconnection, it appears that borders between countries have, if not disappeared, at least become less of a barrierโ€”more symbolic than real when it comes to growth. Expanding into new markets offers many opportunities, from increased revenue [โ€ฆ]

Silvi Nuรฑez Silvi Nuรฑez
Managing Director, Optimational
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Which European Countries Rely Most on Foreign E-commerce? A Look at Cross-border Trade in Europe
2 min. reading

Which European Countries Rely Most on Foreign E-commerce? A Look at Cross-border Trade in Europe

Recent European Commerce Database (ECDB) findings reveal striking regional patterns in how different European nations engage with international online retailers and which European countries rely most on foreign e-commerce. This analysis explores the varying degrees of cross-border e-commerce adoption throughout the continent while maintaining the integrity of essential market data.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Project manager, Ecommerce Bridge EU
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Measuring Marketing Performance: Tools and Techniques
7 min. reading

Measuring Marketing Performance: Tools and Techniques

Measuring marketing efforts is not only a need but also a must-have. Knowing how to measure, evaluate, and optimize marketing activities is essential. You could as well be tossing your marketing budget out the window without appropriate measuring. This article addresses the reasons marketing metrics matter, how to evaluate campaign performance, and which tools will [โ€ฆ]

Michal Kubo Michal Kubo
CEO, Co - Founder, ptagroup | Akademio
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