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AI in Marketing Automation
12 min. reading

AI in Marketing Automation

AI is no longer just a buzzword; itโ€™s changing how we think, work, and function daily. Today, AI is almost everywhere, and its users vastly vary in age. Itโ€™s helping us with teaching children for school, planning a vacation, automating repetitive tasks, creating personalized campaigns, and much more!ย Whether youโ€™re an e-shop owner, service provider, or [โ€ฆ]

Darko ฤŽurica Darko ฤŽurica
Business Development Manager
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Streaming Beats TV: Game-Changer for E-commerce & Marketing
4 min. reading

Streaming Beats TV: Game-Changer for E-commerce & Marketing

Streaming service revenues have surpassed traditional television for the first time in history.ย  According to the eMarketer Digital Video Forecast 2025, linear TV will account for just one-third of the US subscription market by 2028.ย  Consumers increasingly prefer flexible services available anytime and anywhere.ย  How can e-commerce draw inspiration from this?

Veronika Slezรกkovรก Veronika Slezรกkovรก
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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Balkan Ecommerce Summit: Global Leaders Gather in Sofia, April 2025
3 min. reading

Balkan Ecommerce Summit: Global Leaders Gather in Sofia, April 2025

The Balkan Ecommerce Summit 2025, one of the regionโ€™s premier digital commerce events, will transform Sofia into the e-commerce hub for the entire Balkan region on April 29-30, 2025, at Arena Sofia. This landmark event will bring together over 4,000 attendees from more than 20 countries, including the United States and India.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Project manager, Ecommerce Bridge EU
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Meta Officially Replaces Fact-checking with Community Notes System
3 min. reading

Meta Officially Replaces Fact-checking with Community Notes System

Starting this week, Meta is fundamentally changing how information is verified on Facebook, Instagram, and Threads. Instead of collaborating with independent fact-checkers, theyโ€™re introducing Community Notes, a crowdsourcing-based mechanism. This change is controversial, but Meta presents it as a way to reduce bias. For brands, this means a new realityโ€”content wonโ€™t lose reach, but it [โ€ฆ]

Veronika Slezรกkovรก Veronika Slezรกkovรก
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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