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Florin Girtan, a 15+ year organic marketing leader focused on driving measurable business impact through SEO and GEO, explores one of the most challenging disciplines in digital marketing: forecasting. In his latest article, he explains why SEO projections are never just about traffic estimates but about navigating volatility, algorithm shifts, seasonality, and real-world events that [โฆ]
Instagram is no longer just a place for lifestyle content. With more than 3 billion monthly active users, it has quietly become part of how professionals research suppliers and compare solutions. The insights in this article are based on analysis published by MarTech, drawing on data from Hootsuite, DataReportal, Clutch.co and other cited sources. For [โฆ]
According to TechCrunch, Meta is moving its AI video feature into a separate app. The company confirmed it is testing a standalone version of Vibes, a short-form platform where every video is generated using AI. Until now, Vibes has operated within the Meta AI app.
When we talk about HR trends, itโs worth clearing something up straight away. A trend, in this context, isnโt a short-lived hype that disappears within a year. A trend is a development โ something that enters the market gradually, stays for a while, and continues to evolve. At the same time, not every trend is [โฆ]
In May 2026, SEO Vibes Summit returns to Zakopane! For two days, SEO practitioners come together to share what actually worksย โย real strategies, honest case studies, and open discussions about SEO challenges in 2026. If youโre looking for practical insights you can apply immediately, this is the event to attend.
UK retailers entered 2026 facing a returns bill of ยฃ1.05 billion. According to ChannelX, based on research from Manhattan Associates, this was the value of unwanted gifts returned after Christmas. And while the so-called โReturnuaryโ period has now passed, pressure on reverse logistics is far from easing. Valentineโs Day and Motherโs Day are set to [โฆ]
European e-commerce is entering 2026 in a very different shape than just a few years ago. Growth is still there, but it is no longer evenly spread across the region. New data from Tradebyte shows that momentum is shifting away from Western Europe toward Central, Eastern and Northern markets.
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