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What if the candidate you rejected yesterday was meant to become your customer tomorrow? In e-commerce and retail, this isnโt a hypothetical questionโitโs daily reality. Every selection process leaves an impression that goes far beyond HR. It influences your brand, revenue, and the quality of people you ultimately attract. Yet most companies still donโt measure [โฆ]
Marketing is undergoing one of its biggest transformations in recent years. According to a new study by Sprout Social, up to 80% of marketing leaders plan to reallocate budgets from traditional channels to social media, with the biggest cuts hitting TV advertising and traditional SEO.
Instagram is sharing more about how its algorithms work than ever before. We based this on a detailed Buffer article, and the results are surprising โ most of what youโve heard about reach and engagement is a myth. Adam Mosseri, head of Instagram, has been sharing details over recent months that platforms usually keep secret. [โฆ]
Meta announced a generative AI tool that produces multiple ad variations almost instantly. According to ChannelX, Advantage+ Creative can rewrite ad copy and swap images to personalise campaigns for different demographics โ something that offers marketers a chance to test at a speed and scale that wasnโt possible before.
TikTok Shop will stop accepting USPS shipping labels bought outside its platform from January 2026. Sellers using ShipStation, Shopify or similar tools will need to switch to TikTok Shipping or pick a different carrier.
Public procurement across Europe is worth โฌ2 trillion a year. But for small digital companies trying to win government contracts, the system creates serious roadblocks. A new study shows whatโs at stake: better access could mean 1.8 million new jobs and โฌ117 billion added to the European economy.
Affiliate World Asia 2025 took place on December 3-4 at the Centara Grand & Bangkok Convention Centre in the heart of Bangkok. After two intensive days of networking, learning, and exploring new opportunities, this edition proved to be one of the most valuable conferences of the year.
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