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NPS In Recruitment: When Rejected Candidates Stop Being Customers (Part 1)
18 min. reading

NPS In Recruitment: When Rejected Candidates Stop Being Customers (Part 1)

What if the candidate you rejected yesterday was meant to become your customer tomorrow? In e-commerce and retail, this isnโ€™t a hypothetical questionโ€”itโ€™s daily reality. Every selection process leaves an impression that goes far beyond HR. It influences your brand, revenue, and the quality of people you ultimately attract. Yet most companies still donโ€™t measure [โ€ฆ]

Petra Kubita Nulickova Petra Kubita Nulickova
HR Manager, Head of HR v Aukro
Latest articles
Instagram Algorithm in 2026: How to Get More Reach and Engagement
6 min. reading

Instagram Algorithm in 2026: How to Get More Reach and Engagement

Instagram is sharing more about how its algorithms work than ever before. We based this on a detailed Buffer article, and the results are surprising โ€“ most of what youโ€™ve heard about reach and engagement is a myth. Adam Mosseri, head of Instagram, has been sharing details over recent months that platforms usually keep secret. [โ€ฆ]

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
Metaโ€™s AI Tool Creates Dozens of Ads in Minutes
2 min. reading

Metaโ€™s AI Tool Creates Dozens of Ads in Minutes

Meta announced a generative AI tool that produces multiple ad variations almost instantly. According to ChannelX, Advantage+ Creative can rewrite ad copy and swap images to personalise campaigns for different demographics โ€“ something that offers marketers a chance to test at a speed and scale that wasnโ€™t possible before.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
Europeโ€™s โ‚ฌ2 Trillion Procurement Market Could Create 1.8 Million Jobs for Digital SMEs
4 min. reading

Europeโ€™s โ‚ฌ2 Trillion Procurement Market Could Create 1.8 Million Jobs for Digital SMEs

Public procurement across Europe is worth โ‚ฌ2 trillion a year. But for small digital companies trying to win government contracts, the system creates serious roadblocks. A new study shows whatโ€™s at stake: better access could mean 1.8 million new jobs and โ‚ฌ117 billion added to the European economy.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
Affiliate World Asia 2025 in Bangkok: A Conference Recap
2 min. reading

Affiliate World Asia 2025 in Bangkok: A Conference Recap

Affiliate World Asia 2025 took place on December 3-4 at the Centara Grand & Bangkok Convention Centre in the heart of Bangkok. After two intensive days of networking, learning, and exploring new opportunities, this edition proved to be one of the most valuable conferences of the year.

Martin Stepanek Martin Stepanek
Technical SEO & Web Performance Consultant, TechSEO Vitals