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Sustainability as a driver of customer engagement innovation.

New Look to invest £3.3 million in upgrading 20 stores in Greater Manchester.

Under Armour to Slash Jobs, Warns of Revenue Drop.

Amazon’s CEO shares his top career advice for getting ahead at work.

Latest articles
Unlocking the Hidden Potential of Sentiment Analysis in Programmatic Marketing
2 min. reading

Unlocking the Hidden Potential of Sentiment Analysis in Programmatic Marketing

What is actually sentiment analysis? Nowadays, we are increasingly confronted with a variety of solutions to replace cookies as soon as possible. Sentiment analysis and the predictive insights provides an interesting tool to optimise campaigns from within and without the need for cookies. People often respond to ads intermittently – but that doesn’t mean they […]

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Artificial Intelligence is Coming to Google Campaigns
2 min. reading

Artificial Intelligence is Coming to Google Campaigns

Google is integrating generative artificial intelligence into its advertising platform. The new feature will allow you to create visuals for Demand Gen campaigns directly within your ad setup, while adapting to specific campaign types and sizes.

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Which Businesses Benefit Most from Email Marketing?
6 min. reading

Which Businesses Benefit Most from Email Marketing?

Email marketing – or the much-maligned newsletters that often fill our inboxes – is still relevant in today’s age of social networking and instant content. It provides a different form of customer contact that is irreplaceable for most businesses.

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