Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Practical Attendee Guide for Balkan Ecommerce Summit Next Week
The highly anticipated Balkan Ecommerce Summit 2025 is just days away, set to transform Sofia into the e-commerce hub of the Balkan region on April 29-30, 2025 at Arena Sofia. As the event approaches, this Attendee Guide for Balkan Ecommerce Summitย provides everything you need to know to make the most of this premier digital commerce [โฆ]
Instagram Launches Edits: What Does This New Video Editing Tool Offer?
Instagram has officially unveiled Edits โ its own video editing application. It will be particularly appreciated by content creators and small brands looking to scale their video production. This is a direct response to the popular CapCut tool, which falls under ByteDance. How do these applications differ, and what potential do they have for e-commerce?
Strategic Marketing Planning: The 6 Steps to Business Success
Marketing research indicates that approximately 50-60% of marketers formally document their marketing strategy. Companies often underestimate marketing planning, even though it has been proven to increase their chances of success (by over 300%!) and ROI (by 60%!) compared to companies that donโt plan.ย In this article, we will look at the basics of planning in [โฆ]
The Future of Work: Robots, AI, and Automation in E-commerce
Few industries are well suited for the adoption of AI as e-commerce, both in terms of operational efficiency, as well as customer-facing processes. In this article, weโll examine the ins and outs of automation in e-commerce with artificial intelligence. Weโll explore how AI is transforming the landscape of online retail, improving everything from inventory management [โฆ]
TV Evolution: Changing Viewing Habits and Brand Implications
How do people watch video content today? What do they consider โtelevisionโ and where does advertising work best? CTV (Connected TV) is not yet the centre of attention for our e-commerce, but developments abroad suggest this could soon change. A new study by RTL AdAlliance offers clear data and trends worth noting. And it shows [โฆ]
Meta Reels: Transforming Advertising with Key Data & Practices
In Metaโs latest guide, we discover how brands can effectively use Meta Reels to strengthen their marketing campaigns and drive real results. Hereโs a summary of the most important facts and recommendations that every online retailer should know about this powerful video format.