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Most consumers actively try to avoid advertising, yet they remain willing to engage with campaigns that are useful, relevant and well-timed. Those are among the key findings of Omnicom Intelligenceโs Connected Content 2026 study, which explores how people respond to different advertising formats and what shapes their perception of brands.
European digital advertising spending rose by 10.5% in 2025 to reach โฌ131.1 billion, according to the latest AdEx Benchmark Report from IAB Europe. Despite macroeconomic and geopolitical pressures, advertisers continued to increase digital investment, with video and retail media accounting for much of the marketโs growth.
Central Europe is emerging as the main growth area for e-commerce in the region, even as Western Europe continues to account for most online retail spending. According to ECDBโs E-Commerce in Poland andย Central Eastern Europe 2026 report, Poland, Czechia, Hungary and Slovakia all offer further room for expansion, while Chinese marketplaces are strengthening their position [โฆ]
OpenAI has introduced ChatGPT Work, a new platform designed to help professionals complete complex tasks across multiple business applications from a single workspace. Rather than focusing on conversational AI alone, the company is positioning ChatGPT as a productivity platform that can search for information, create documents, analyse data and work across connected business tools. The [โฆ]
Enterprise AI projects often fail long before organisations choose a language model. The bigger challenge is preparing fragmented business data so AI systems can use it reliably. A new strategic collaboration between Amazon Web Services (AWS) and Norwegian company Iris.ai reflects a growing industry focus on trusted knowledge foundations for regulated sectors.
Google Ads cost-per-click increased by 15% between June 2025 and June 2026, according to Ecommerce News Europe, which reported findings from Channableโs eCommerce Google Ads Benchmark. The data shows that European online retailers are facing higher advertising costs while average returns from campaigns have declined.
Affiliate marketing professionals from across Europe and beyond will gather in Rome this November as Affiliate Grand Slam (AGS) returns to Fiera di Roma from 2โ5 November 2026. According to the organisers, AGS will occupy Hall 2 of the exhibition venue, bringing together more than 250 exhibitors and over 5,000 delegates. The event focuses on [โฆ]
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