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European e-commerce is entering 2026 in a very different shape than just a few years ago. Growth is still there, but it is no longer evenly spread across the region. New data from Tradebyte shows that momentum is shifting away from Western Europe toward Central, Eastern and Northern markets.
UK companies using AI report an 11.5% productivity boost, but also an 8% net drop in jobs over the last year โ the weakest result among major economies tracked in new research. The findings come from a Morgan Stanley study shared with Bloomberg and reported by The Guardian.
On 25 March 2026, SERP Conf. returns to Sofia with a clear focus on search visibility in an AI-driven environment. Data from the previous edition shows that 46.8% of attendees were C-level executives, directors, or heads of departments, underscoring the eventโsย strong business relevance.
Brand discovery is moving from websites directly into AI-generated answers. According to new insights from LinkedInโs B2B Organic Growth team and wider industry research, up to 60% of searches in Europe and the US now end without a click, as users increasingly get what they need straight from AI. This shift is quietly rewriting long-standing [โฆ]
Affiliate marketing is often treated as a โclassicโ that many forgot in the rush for the latest shiny objects. However, looking at the data from early 2026, it is clear that after a period of overreliance on full ad automation and doing everything in-house, the Polish e-commerce sector is returning to its rootsโ albeit in [โฆ]
Choosing dinner without scrolling through endless menus may soon be the norm. Just Eat Takeaway.com has launched a new voice-based ordering feature in its iOS and Android apps, starting in the UK. Customers can now talk to the app to find and order what they want. A wider international rollout is planned for 2026.
Reuters reports that 5.8 billion low-value e-commerce parcels entered the EU in 2025, a 26% year-on-year rise that is accelerating Brusselsโ push for customs reform.
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