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Redefining Masculinity in Marketing: How Brands Can Reach Modern Men
4 min. reading

Redefining Masculinity in Marketing: How Brands Can Reach Modern Men

Brands face an important challenge in changing how they portray men in their campaigns. According to a recent Kantar report, modern audiences cannot identify with established stereotypes about strong and resilient men. Instead, inclusive masculinity in marketing with various differences is key to building consumer connections and brand growth. Let’s look at the conclusions that [
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58% Share Email for Discounts, But Protect Social Data
2 min. reading

58% Share Email for Discounts, But Protect Social Data

Retailers are finding that while customers love discounts, they’re also concerned about their privacy when sharing personal information. According to a recent study from digital transformation consultancy Daemon, promotional offers and email for discounts remain a strong draw across generations; Millennials lead at 67%, followed by Baby Boomers at 65%, and Gen Z at 61% [
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Meta Launches Threads Creator Hub
2 min. reading

Meta Launches Threads Creator Hub

Meta’s new Threads creator hub offers fundamental guidance on starting and growing your presence on the platform. While it offers fundamental guidance on account setup and feed customization through Instagram integration, the resource lacks detailed data-backed insights. The hub includes notes on topic tags (as hashtags aren’t available), though its recommendations mainly focus on posting [
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European Union E-commerce Report 2024: Regional Market Analysis
3 min. reading

European Union E-commerce Report 2024: Regional Market Analysis

Regional Market Analysis reveals the evolving state of the European Union’s digital marketplace. The Eurostat regional yearbook 2024 highlights diverse trends in online commerce across regions. This analysis examines recent developments in digital trade, focusing on consumer behavior and individual selling patterns throughout the EU.

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How to Spot AI-written Content
3 min. reading

How to Spot AI-written Content

Recent advances in AI language models like ChatGPT, Bard and Claude have made it remarkably challenging to distinguish machine-written content from human work. This is particularly significant in e-commerce, where AI now routinely generates everything from product descriptions to customer service responses. While these tools can produce remarkably fluent text, careful analysis reveals subtle patterns [
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The Future of E-commerce is Here: Perplexity Launches Shopping Capability
3 min. reading

The Future of E-commerce is Here: Perplexity Launches Shopping Capability

Artificial intelligence is increasingly influencing how we shop and sell. Its integration into the purchasing process brings a range of innovations that are transforming traditional approaches into more efficient, faster, and personalised experiences. This is evidenced by Perplexity – an AI-powered search engine expected to revolutionise shopping with its latest feature. With new functions that [
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