Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Redefining Masculinity in Marketing: How Brands Can Reach Modern Men
Brands face an important challenge in changing how they portray men in their campaigns. According to a recent Kantar report, modern audiences cannot identify with established stereotypes about strong and resilient men. Instead, inclusive masculinity in marketing with various differences is key to building consumer connections and brand growth. Letâs look at the conclusions that [âŠ]
Meta Introduces New Interactive Features to Improve Broadcast Channels
Meta has made significant modifications to its Broadcast Channels feature, expanding its use to Facebook, Instagram, and Messenger. Previously limiting communication between brands, creators, and their followers to one-way exchanges, this messaging option is now evolving into a more interactive one.
58% Share Email for Discounts, But Protect Social Data
Retailers are finding that while customers love discounts, theyâre also concerned about their privacy when sharing personal information. According to a recent study from digital transformation consultancy Daemon, promotional offers and email for discounts remain a strong draw across generations; Millennials lead at 67%, followed by Baby Boomers at 65%, and Gen Z at 61% [âŠ]
Meta Launches Threads Creator Hub
Metaâs new Threads creator hub offers fundamental guidance on starting and growing your presence on the platform. While it offers fundamental guidance on account setup and feed customization through Instagram integration, the resource lacks detailed data-backed insights. The hub includes notes on topic tags (as hashtags arenât available), though its recommendations mainly focus on posting [âŠ]
European Union E-commerce Report 2024: Regional Market Analysis
Regional Market Analysis reveals the evolving state of the European Unionâs digital marketplace. The Eurostat regional yearbook 2024 highlights diverse trends in online commerce across regions. This analysis examines recent developments in digital trade, focusing on consumer behavior and individual selling patterns throughout the EU.
The Future of E-commerce Communication: Trust, Data, and Multi-generational Approach
The future of e-commerce is transforming rapidly as 2025 approaches, with predictions about what we can expect professionally emerging. Worldcom Public Relations Group has presented key trends that will shape global communication strategies. What should we prepare for?
How to Spot AI-written Content
Recent advances in AI language models like ChatGPT, Bard and Claude have made it remarkably challenging to distinguish machine-written content from human work. This is particularly significant in e-commerce, where AI now routinely generates everything from product descriptions to customer service responses. While these tools can produce remarkably fluent text, careful analysis reveals subtle patterns [âŠ]
Italian Consumersâ Buying Behavior Transforms: 57% Now Shop Primarily Online
Recent research indicates that Italian consumersâ buying behavior has changed significantly and that online markets are now rather popular. Conducted by Istituto Piepoli in collaboration with Temu, the study reveals interesting aspects of online space in Italy.
The Future of E-commerce is Here: Perplexity Launches Shopping Capability
Artificial intelligence is increasingly influencing how we shop and sell. Its integration into the purchasing process brings a range of innovations that are transforming traditional approaches into more efficient, faster, and personalised experiences. This is evidenced by Perplexity â an AI-powered search engine expected to revolutionise shopping with its latest feature. With new functions that [âŠ]