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Strategic Marketing Planning: The 6 Steps to Business Success
13 min. reading

Strategic Marketing Planning: The 6 Steps to Business Success

Marketing research indicates that approximately 50-60% of marketers formally document their marketing strategy. Companies often underestimate marketing planning, even though it has been proven to increase their chances of success (by over 300%!) and ROI (by 60%!) compared to companies that donโ€™t plan.ย  In this article, we will look at the basics of planning in [โ€ฆ]

Martin Murza Martin Murza
CEO, Murza
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The Future of Work: Robots, AI, and Automation in E-commerce
7 min. reading

The Future of Work: Robots, AI, and Automation in E-commerce

Few industries are well suited for the adoption of AI as e-commerce, both in terms of operational efficiency, as well as customer-facing processes. In this article, weโ€™ll examine the ins and outs of automation in e-commerce with artificial intelligence. Weโ€™ll explore how AI is transforming the landscape of online retail, improving everything from inventory management [โ€ฆ]

Ben Fistein Ben Fistein
Co-Founder, Semantee
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TV Evolution: Changing Viewing Habits and Brand Implications
3 min. reading

TV Evolution: Changing Viewing Habits and Brand Implications

How do people watch video content today? What do they consider โ€œtelevisionโ€ and where does advertising work best? CTV (Connected TV) is not yet the centre of attention for our e-commerce, but developments abroad suggest this could soon change. A new study by RTL AdAlliance offers clear data and trends worth noting. And it shows [โ€ฆ]

Veronika Slezรกkovรก Veronika Slezรกkovรก
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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The Future of HR in E-commerce: Insights from Award-Winning Czech HR
19 min. reading

The Future of HR in E-commerce: Insights from Award-Winning Czech HR

Petra Kubita Nulรญฤkovรก is among the most prominent personalities on the Czech HR scene. As the recipient of the Recruiter of the Year 2019 award and HR personality according to the Employersโ€™ Club 2020, she brings a unique combination of expertise and innovative thinking to the field of human resources. Her scope extends beyond the [โ€ฆ]

Petra Kubita Nulickova Petra Kubita Nulickova
HR Manager, Pale Fire Capital, Senior TA and Asana Lead v Groupon
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AI and Brand Reputation: How Artificial Intelligence is Reshaping Media Trust
4 min. reading

AI and Brand Reputation: How Artificial Intelligence is Reshaping Media Trust

With the rise of artificial intelligence and the explosion of automatically generated content, the way brands build trust and visibility is fundamentally changing. For e-commerce companies, the shift isnโ€™t just a question of trend โ€“ itโ€™s about how their products, values and reputation will be presented in searches, which are often mediated by AI today. [โ€ฆ]

Veronika Slezรกkovรก Veronika Slezรกkovรก
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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