Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Zalando Snaps Up ABOUT YOU in â¬6.50-per-share Fashion Power Play
One of the biggest online retailers of fashion in Europe, Zalando, a German company, formally began its takeover bid for rival ABOUT YOUÂ yesterday.
Chinese E-commerce Giants Flunk EU Safety Tests: 95% Fail Rate
The dominance of Chinese e-commerce platforms in European markets has raised serious safety concerns, according to recent investigations. According to European market surveillance authorities, a startling 85â95% of Shein, AliExpress, and Temu products do not adhere to EU safety standards, as reported by Ecommerce News.
New Research Reveals: 47% of Shoppers Now Start Their Journey on Marketplaces
The Marketplace Shopping Behaviour Report 2025 is based on research conducted by Sapio Research in October 2024. It surveyed 4,500 online shoppers from five countries: France, Germany, the Netherlands, the United Kingdom, and the USA. The data was collected through an online questionnaire and focused exclusively on customer behaviour in marketplaces, including local platforms, social [âŠ]
Mobile Marketing Trends: 64% Surge in Conversions Marks 2024âs Digital Transformation
According to AppsFlyerâs latest report, mobile marketing hit a historic $65 billion milestone in 2024, as both mobile app marketing trends and consumer behavior undergo dramatic shifts. From a 64% surge in conversion rates to groundbreaking deep linking strategies, this yearâs mobile marketing trends present unprecedented opportunities. This analysis of AppsFlyerâs data reveals the key [âŠ]
Instagram Reveals Strategic Priorities for 2025
Following a week of Meta-wide policy changes and heated debates around acceptable speech Instagram reveals strategic priorities. CEO Adam Mosseri outlines the platformâs ambitious vision for 2025, focusing heavily on new creative tools and improved user connections.
Google Ads Launches Budget Tests for Performance Max
Google Ads has launched a new feature enabling evaluation of budget shifts from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update is designed to help achieve higher efficiency and better results.
TikTokâs 2025 Trends: New Report Reveals Strategies for E-commerce
TikTokâs âWhatâs Next 2025 Trend Reportâ highlights emerging trends that e-commerce brands can leverage to stay culturally relevant and connect with their audiences. Here are the key takeaways for your strategy this year that will help you navigate market dynamics, optimize your performance, and create meaningful connections with your target audience through data-driven insights and proven [âŠ]
Meta Partners with eBay: A New Era for Facebook Marketplace
Meta Partners with eBay. This groundbreaking partnership will enable Facebook Marketplace to display eBay listings directly, CNBC reports. This strategic move comes in response to the European Commissionâs November decision to fine Meta â¬797 million for violating EU antitrust regulations.
Microsoft Reverts to Older DALL-E Version After Quality Issues
Microsoft has announced the suspension of the latest DALL-E 3 PR16 model in their Bing Image Creator and Copilot services. This decision comes following a wave of criticism from users who reported significant degradation in the quality of generated images, causing particular concerns for e-commerce businesses.