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Google has begun rolling out new behavioural triggers for AdSense vignette ads as of 9 February 2026, expanding when the full-screen overlay format can appear and potentially increasing revenue for publishers without increasing ad density. The update, confirmed in an official AdSense announcement, adds interaction-based signals such as end-of-article behaviour, inactivity recovery and browser back [โฆ]
In May 2026, SEO Vibes Summit returns to Zakopane! For two days, SEO practitioners come together to share what actually worksย โย real strategies, honest case studies, and open discussions about SEO challenges in 2026. If youโre looking for practical insights you can apply immediately, this is the event to attend.
UK retailers entered 2026 facing a returns bill of ยฃ1.05 billion. According to ChannelX, based on research from Manhattan Associates, this was the value of unwanted gifts returned after Christmas. And while the so-called โReturnuaryโ period has now passed, pressure on reverse logistics is far from easing. Valentineโs Day and Motherโs Day are set to [โฆ]
European e-commerce is entering 2026 in a very different shape than just a few years ago. Growth is still there, but it is no longer evenly spread across the region. New data from Tradebyte shows that momentum is shifting away from Western Europe toward Central, Eastern and Northern markets.
The European Commission has issued preliminary findings stating that TikTok breaches the Digital Services Act (DSA) because of how its app is designed. Regulators point to features such as infinite scrolling, autoplay, push notifications and personalised recommendations, saying they encourage excessive use and may harm usersโ wellbeing.
Google is changing how Performance Max campaigns are evaluated. With the release of Google Ads API v23, advertisers finally gain visibility into where Performance Max ads actually run and how they perform by channel. For e-commerce teams and performance marketers, this is a meaningful shift away from opaque reporting. Google confirmed in its official announcement [โฆ]
Last yearย Nikola Ilchev,ย shared with us his long-term vision for building the Balkan Ecommerce Summit as a platform that connects the e-commerce community across the region. One year later, the summit continues to evolve โ responding to new challenges, technological shifts, and changing priorities of online businesses. We spoke with Nikola about what the 2026 edition [โฆ]
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