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The latest State of eCommerce 2025โ2026 report from the Balkan eCommerce Summit offers a detailed snapshot of how online businesses operate across Bulgaria, Greece, Romania, Croatia and Hungary. Based on responses from hundreds of e-commerce companies, the data reveals how retailers in the region are growing, which marketing channels bring the most sales and where [โฆ]
AI and video will be the two defining forces in advertising next year, according to EMARKETERโs report Digital Advertising Trends to Watch in 2026. Published in December 2025 in collaboration with Nielsen, the analysis outlines how automation, connected TV, YouTube and video podcasts are reshaping media buying and campaign strategies. For e-commerce brands, the shift [โฆ]
Some online sectors convert almost twice as well as others. A new cross-industry comparison shows just how wide the performance gap really is. According to the Uptain E-Commerce Industries Report 2026, certificates, tobacco and pet supplies currently outperform most other retail categories across key KPIs.
Italyโs data protection authority has ordered an Amazon logistics unit to stop using the personal data of more than 1,800 employees. The decision concerns a warehouse near Rome and also bans the processing of data collected via four surveillance cameras placed close to bathrooms and break areas. The move was reported by Reuters. The regulator [โฆ]
Three companies accounted for nearly $2.3 trillion in online sales in 2025. Amazon ($845bn), Pinduoduo ($817bn) and Douyin, operated by ByteDance ($648bn), topped the global e-commerce ranking by gross merchandise value (GMV) in 2025, according to ECDB data. The figures indicate a high level of concentration at the top of the global e-commerce market and [โฆ]
Florin Girtan, a 15+ year organic marketing leader focused on driving measurable business impact through SEO and GEO, explores one of the most challenging disciplines in digital marketing: forecasting. In his latest article, he explains why SEO projections are never just about traffic estimates but about navigating volatility, algorithm shifts, seasonality, and real-world events that [โฆ]
The 10th edition of E-commerce Berlin Expo wrapped up on February 18th, 2026. It hosted over 14,000 participants from the DACH region and beyond, including 300 service providers, as well as over 150 speakers. The theme of the conference revolved around the changing landscape of digital retail, with AI no longer treated as a nice-to-have [โฆ]
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