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Google is expanding Demand Gen with new tools for messaging, travel advertising and video creation across YouTube. The August update follows hundreds of improvements introduced in the second half of 2025, which Google says are driving an average 30% increase in conversions or conversion value, based on its own global experiment data.
Publishing thousands of AI-generated pages may deliver a quick lift in search visibility, but that growth can be short-lived. Search Engine Journal reports that aggressive programmatic SEO projects are increasingly running into indexing problems and, in some cases, Google penalties. The problem is not AI itself. It is what happens when automation is used to [โฆ]
SHEIN is strengthening its open marketplace model in Europe, offering products from third-party sellers alongside its own range. The Chinese giant, which currently serves customers in around 160 countries, is building on the marketplace expansion it launched in the US in 2024.
Most consumers actively try to avoid advertising, yet they remain willing to engage with campaigns that are useful, relevant and well-timed. Those are among the key findings of Omnicom Intelligenceโs Connected Content 2026 study, which explores how people respond to different advertising formats and what shapes their perception of brands.
Meta reported a sharp increase in second-quarter revenue for 2026, supported by higher advertising prices and more ad impressions across its platforms. The companyโs latest earnings report also points to growing investment in artificial intelligence, although higher costs weighed on profitability. For online retailers and advertisers, the results suggest Metaโs advertising business continues to expand [โฆ]
Google continues to recommend writing meta descriptions for important pages, even though its search engine frequently generates snippets directly from page content. The guidance, published by Google Search Central and reinforced by comments from Googleโs Search Advocate John Mueller, suggests the tags remain useful when they provide the best summary of a page. The information [โฆ]
According to a CNBC report, Nike is preparing a major overhaul of its online distribution network in China from January 2027. The sportswear company plans to concentrate sales through its own digital channels and official stores on Chinaโs largest e-commerce platforms as it seeks greater control over pricing, branding and the customer experience.
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