Ecommerce Bridge

A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.

Can Deposit Returns Work for Cosmetics? Kaufland Tests the Idea
2 min. reading

Can Deposit Returns Work for Cosmetics? Kaufland Tests the Idea

German retailer launches pilot that could change the packaging game. Kaufland customers in Munich now return empty cosmetics packaging the same way theyโ€™d return a Coke bottle โ€“ for 29 cents each at the deposit machine. The details come from Kauflandโ€™s press release published on their corporate newsroom.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
Latest articles
Starting an Online Store? Itโ€™s Easier Than You Think
5 min. reading

Starting an Online Store? Itโ€™s Easier Than You Think

A few years ago, launching an online shop meant spending a month with a developer and dropping a few thousand dollars upfront. Today? You can have a working store up in an afternoon and itโ€™ll cost you basically nothing to start. If youโ€™ve been thinking about starting your own online business but the tech stuff [โ€ฆ]

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
Pinterestโ€™s Holiday Shopping Data Reveals What Gifts People Actually Want This Year
3 min. reading

Pinterestโ€™s Holiday Shopping Data Reveals What Gifts People Actually Want This Year

Pinterest just dropped its Festive Season Edit โ€“ a collection of hundreds of gift guides built entirely on what millions of users are actually searching for and saving. And the numbers tell some pretty interesting stories about holiday shopping in 2025. The platform analysed search patterns, save behavior, and shopping clicks to create 17 categories [โ€ฆ]

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
Gumtree Launches Payments And Nationwide Delivery After 25 Years
2 min. reading

Gumtree Launches Payments And Nationwide Delivery After 25 Years

After a quarter-century as a classifieds site, British platform Gumtree is launching a game-changing feature โ€“ buyers will be able to pay directly on the platform and have items delivered nationwide. For one of the UKโ€™s largest C2C marketplaces, this is a major shift that could reshape the entire market.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
Digital Accessibility in E-Commerce: โ‚ฌ100,000 Risk or Million-Euro Opportunity
5 min. reading

Digital Accessibility in E-Commerce: โ‚ฌ100,000 Risk or Million-Euro Opportunity

The European Accessibility Act (EAA) is putting online retail to one of its biggest tests. Since June 2025, the rule is clear: digital services must be accessible to everyone. No exceptions, no delays. What still sounds like bureaucratic small print to many is fast becoming the litmus test for the future viability of e-commerce brands.

Jan Stedul Jan Stedul
Managing Director, AccessiWay Germany
Lead Ads With More Precise Rules: Meta Wants Oversight of How Advertisers Handle Data
4 min. reading

Lead Ads With More Precise Rules: Meta Wants Oversight of How Advertisers Handle Data

Lead Ads are a popular tool for collecting contacts within Facebook or Instagram. They allow users to leave their contact details directly in the advert via a form, without clicking through to a website. For brands, itโ€™s a straightforward way to generate leads for newsletters, offers or consultations. In its new rules, Meta clearly establishes [โ€ฆ]

Veronika Slezรกkovรก Veronika Slezรกkovรก
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
Building AI? This Booking.com Leader Says Start Small and Solve One Problem Well
8 min. reading

Building AI? This Booking.com Leader Says Start Small and Solve One Problem Well

What does it take to build AI responsibly at a global platform? Our expert Marija Ristovska talked with Marina Angelovska from Booking.com to find outโ€”covering everything from managing uncertainty to why your first AI project should start small and focused.

Marija Ristovska Marija Ristovska
E-commerce Project Manager | Marketing and PR consultant and Strategist, E-commerce Macedonia Association