Amazon Ads has released a marketing guide for the 2025 holiday season. The findings show a radical shift in shopping behaviour: 14% of customers start shopping in summer, and 31% complete purchases after Cyber Monday. Price and quality content matter more than ever.
Video is everywhere today. But not all video is the same – and they certainly don’t display the same way, aren’t measured the same way, and don’t perform the same way. While marketing discussions often lump together terms like video advertising, TV spots, or social video, in practice these are three distinct worlds: linear television, […]
A customer arrives at your e-shop. They know what they’re looking for, type the first word into search – and nothing. There are no results, no alternatives, and no assistance available. A few seconds later, they’re already shopping elsewhere. While website search may seem like a technical detail, in practice it plays a key role […]
Google has rolled out four new AI features targeting online merchants and digital advertisers. These innovations roll out across Google Ads and Merchant Center platforms. They tackle a growing problem: retailers have a constant need for compelling visual content to stay competitive.
China’s e-commerce ecosystem is moving faster than anywhere else in the world. What’s happening today in China will likely shape the future of global commerce tomorrow. With a tech-savvy population, all-in-one platforms, and a culture deeply embedded in digital transactions, the country has become a live laboratory for shopping innovation. The rise and domination of […]
Expanding to international marketplaces can seem overwhelming for Hungarian sellers. With dozens of platforms, varying regulations, and cultural differences, many businesses stick to what they know. Attila Benes from Base.com shares practical insights on which markets actually work for Hungarian sellers – and the common mistakes that cost businesses thousands in failed expansion attempts.
CEE e-retailers are quietly outperforming the market while global giants like Temu and Shein flood European markets with cheap products. The top 50 companies in the region have found ways to grow consistently, even as the post-pandemic boom faded and inflation hit consumer spending. Here’s what they’re doing differently.
Experience with numerous e-shops shows how technology and relationships drive growth. For 2025, proven strategies for small businesses in 2025 include SEO, AI, content marketing, PPC, and community building – most requiring only time and effort, not large budgets. With AI now essential for staying competitive, let’s explore the most effective approaches from Selltoro’s expert, […]
From basic boarding passes to effective marketing tools, digital wallet passes have undergone significant development. Within mobile wallet apps like Apple Wallet, Google Pay, and Samsung Pay, these digital representations can hold anything from boarding passes and tickets to membership cards, loyalty cards, and coupons.
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