Expanding to international marketplaces can seem overwhelming for Hungarian sellers. With dozens of platforms, varying regulations, and cultural differences, many businesses stick to what they know. Attila Benes from BASE.com shares practical insights on which markets actually work for Hungarian sellers – and the common mistakes that cost businesses thousands in failed expansion attempts.
According to france24.com, France just slapped fast-fashion giant Shein with a record €40 million fine for misleading customers about discounts and environmental claims. The investigation found the company was manipulating prices to make fake sales look like real deals.
H&M just posted its first AI-generated model photos on Instagram. This comes months after announcing plans to create digital twins of real models. The Swedish retailer is moving forward despite ongoing concerns about job displacement in fashion.
CEE e-retailers are quietly outperforming the market while global giants like Temu and Shein flood European markets with cheap products. The top 50 companies in the region have found ways to grow consistently, even as the post-pandemic boom faded and inflation hit consumer spending. Here’s what they’re doing differently.
The broader e-commerce market is celebrating growth, but small online stores are quietly struggling. New data from Uptain shows that smaller stores are having their worst sales performance in recent quarters, even though industry headlines are full of success stories.
Let’s face it, when you’re shopping online, you don’t read every word. You scroll, glance, and click on what grabs your eye. That’s precisely how shoppers behave on Amazon, which is why Amazon Image Optimisation isn’t just important – it’s everything. But it’s not just about making things look good. It’s about designing visuals that […]
Imagine walking into your favorite local shop and the owner greets you by name, already knowing what you might like. They recall your last purchase and point you to a new item that perfectly complements it. This kind of personal touch makes you feel valued and keeps you coming back. In the world of online […]
Based on the Subscription Trends Q1 Report 2025 by Subscrybe, this article explores five trends reshaping the subscription economy. Rather than simply summarising the findings, the insights are carefully adapted for e-commerce businesses while preserving the original data points and real-world examples.
For many years, redeeming a coupon in-store to earn a rebate or reward was a clunky customer journey. Coupons may have been around as long as the shops themselves, but the advent of mobile brought with it mobile coupons and the possibility of running ‘multi-channel’ loyalty campaigns, wherein a merchant could run a discount code […]
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