Articles and news on the topic of E-commerce marketing

Hungarian Sellers Are Losing Thousands on These Marketplace Mistakes
5 min. reading

Hungarian Sellers Are Losing Thousands on These Marketplace Mistakes

Expanding to international marketplaces can seem overwhelming for Hungarian sellers. With dozens of platforms, varying regulations, and cultural differences, many businesses stick to what they know. Attila Benes from BASE.com shares practical insights on which markets actually work for Hungarian sellers – and the common mistakes that cost businesses thousands in failed expansion attempts.

Attila Benes Attila Benes
Country Manager, Base.com
France Hits Shein with €40 Million Fine for Fake Pricing
3 min. reading

France Hits Shein with €40 Million Fine for Fake Pricing

According to france24.com, France just slapped fast-fashion giant Shein with a record €40 million fine for misleading customers about discounts and environmental claims. The investigation found the company was manipulating prices to make fake sales look like real deals.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
H&M Releases First AI Model Images
3 min. reading

H&M Releases First AI Model Images

H&M just posted its first AI-generated model photos on Instagram. This comes months after announcing plans to create digital twins of real models. The Swedish retailer is moving forward despite ongoing concerns about job displacement in fashion.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
Secrets of CEE’s Most Successful E-Retailers
6 min. reading

Secrets of CEE’s Most Successful E-Retailers

CEE e-retailers are quietly outperforming the market while global giants like Temu and Shein flood European markets with cheap products. The top 50 companies in the region have found ways to grow consistently, even as the post-pandemic boom faded and inflation hit consumer spending. Here’s what they’re doing differently.

László Szabó László Szabó
Managing Partner, Growww Digital
Small E-shops Face Revenue Decline While Market Grows
3 min. reading

Small E-shops Face Revenue Decline While Market Grows

The broader e-commerce market is celebrating growth, but small online stores are quietly struggling. New data from Uptain shows that smaller stores are having their worst sales performance in recent quarters, even though industry headlines are full of success stories.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
Amazon Image Optimisation: Why Visuals Matter on Amazon
6 min. reading

Amazon Image Optimisation: Why Visuals Matter on Amazon

Let’s face it, when you’re shopping online, you don’t read every word. You scroll, glance, and click on what grabs your eye. That’s precisely how shoppers behave on Amazon, which is why Amazon Image Optimisation isn’t just important – it’s everything. But it’s not just about making things look good. It’s about designing visuals that […]

Stanislav Malinovski Stanislav Malinovski
Senior Project Manager, New Wave Digital
E-commerce Customer Personalisation: How to Drive Customer Engagement
23 min. reading

E-commerce Customer Personalisation: How to Drive Customer Engagement

Imagine walking into your favorite local shop and the owner greets you by name, already knowing what you might like. They recall your last purchase and point you to a new item that perfectly complements it. This kind of personal touch makes you feel valued and keeps you coming back. In the world of online […]

Dimitar Dimitrov Dimitar Dimitrov
CEO, Wincompany.io | Socialscore.io
E-commerce Subscription Trends 2025
5 min. reading

E-commerce Subscription Trends 2025

Based on the Subscription Trends Q1 Report 2025 by Subscrybe, this article explores five trends reshaping the subscription economy. Rather than simply summarising the findings, the insights are carefully adapted for e-commerce businesses while preserving the original data points and real-world examples.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
How Card-Linked Offers Transform Loyalty
11 min. reading

How Card-Linked Offers Transform Loyalty

For many years, redeeming a coupon in-store to earn a rebate or reward was a clunky customer journey. Coupons may have been around as long as the shops themselves, but the advent of mobile brought with it mobile coupons and the possibility of running ‘multi-channel’ loyalty campaigns, wherein a merchant could run a discount code […]

Rob Downes Rob Downes
Commercial Director UK/IE/ES, Snipp