Imagine this situation: you spend weeks preparing the perfect email campaign and invest in design, copywriting, and personalisation – and then discover that your emails didn’t reach even half of the inboxes. This isn’t a sci-fi scenario, but the reality for most companies. The bitter truth? Even the best campaigns can end up in spam […]
Let’s say it’s a beautiful Saturday morning. You’re busy organizing a family holiday with your kids. You receive an email from an outdoor adventure company. It tells you about a unique opportunity to take your family on a fun-filled trip in the woods. The subject line is “Escape to the wilderness: A Fun-Filled Family Adventure […]
Email marketing – or the much-maligned newsletters that often fill our inboxes – is still relevant in today’s age of social networking and instant content. It provides a different form of customer contact that is irreplaceable for most businesses.
Email marketing is a vital tool for any successful business. But how do you ensure that your email campaigns are truly effective and keep your customers happy? Success depends on many factors, so here are 10 key rules to help you create engaging emails and achieve maximum effectiveness.
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