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Unleashing Germany’s Product Protection Potential
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Unleashing Germany’s Product Protection Potential

Understanding consumer preferences is critical for staying ahead of the curve in e-commerce marketing. Cover Genius’s most recent research provides an incisive examination of the demand for product protection in the German market, highlighting opportunities for e-commerce professionals to improve their goods and increase consumer satisfaction.

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The European Health & Fitness Sector: A Resilient Comeback in 2023
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The European Health & Fitness Sector: A Resilient Comeback in 2023

As e-commerce professionals, we’re always keen on market trends and consumer behavior. The latest European Health & Fitness Market Report (EHFMR) for 2024, jointly published by EuropeActive and Deloitte, offers some compelling insights into a sector that’s increasingly intertwining with digital commerce.

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The Retail Game is Changing: It’s All About Data Now
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The Retail Game is Changing: It’s All About Data Now

So, here’s the deal – shopping isn’t just about handing over cash anymore. These days, stores want your personal info too. Take for example some of the fashion stores on the main street that have started asking for phone numbers at the checkout. They say it’s for texting receipts, which sounds handy or maybe a […]

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Users Reject Targeted Ads in New European Poll
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Users Reject Targeted Ads in New European Poll

Imagine scrolling through your social media feed, and every ad you see feels eerily tailored to you. That’s the reality of today’s internet, powered by personalised ads. While tech giants like Facebook insist we love this “personalized experience,” our recent poll paints a different picture.

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How Western Retailers Are Adapting to the Threat from Asia
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How Western Retailers Are Adapting to the Threat from Asia

The brand names Temu, Shein, and Alibaba are increasingly associated with the word threat. It’s becoming a bit of a broken record. Temu is raising advertising prices, Shein is taking sales from established fashion brands, Alibaba is expanding into Europe, and so on and so forth. When companies fully realized the consequences of the arrival […]

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