According to Reuters, U.S. President Donald Trump described EU trade practices as âvery, very badâ for the United States and announced plans to impose new tariffs on the EU on January 21. A potentially major change in US-EU trade could result from Trumpâs declaration at the White House that tariffs are âthe only wayâ to achieve [âŠ]
Only 26% of customers rate digital experiences as excellent. What can be done? Last year saw a surge in news about unified data and generative AI, both having the potential to transform customer experience. Why does personalisation often fail? And what sets market leaders apart from other companies? The Adobe Digital Trends 2024 report focused [âŠ]
One of the biggest online retailers of fashion in Europe, Zalando, a German company, formally began its takeover bid for rival ABOUT YOUÂ yesterday.
The dominance of Chinese e-commerce platforms in European markets has raised serious safety concerns, according to recent investigations. According to European market surveillance authorities, a startling 85â95% of Shein, AliExpress, and Temu products do not adhere to EU safety standards, as reported by Ecommerce News.
The Marketplace Shopping Behaviour Report 2025 is based on research conducted by Sapio Research in October 2024. It surveyed 4,500 online shoppers from five countries: France, Germany, the Netherlands, the United Kingdom, and the USA. The data was collected through an online questionnaire and focused exclusively on customer behaviour in marketplaces, including local platforms, social [âŠ]
According to AppsFlyerâs latest report, mobile marketing hit a historic $65 billion milestone in 2024, as both mobile app marketing trends and consumer behavior undergo dramatic shifts. From a 64% surge in conversion rates to groundbreaking deep linking strategies, this yearâs mobile marketing trends present unprecedented opportunities. This analysis of AppsFlyerâs data reveals the key [âŠ]
Following a week of Meta-wide policy changes and heated debates around acceptable speech Instagram reveals strategic priorities. CEO Adam Mosseri outlines the platformâs ambitious vision for 2025, focusing heavily on new creative tools and improved user connections.
Google Ads has launched a new feature enabling evaluation of budget shifts from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update is designed to help achieve higher efficiency and better results.
TikTokâs âWhatâs Next 2025 Trend Reportâ highlights emerging trends that e-commerce brands can leverage to stay culturally relevant and connect with their audiences. Here are the key takeaways for your strategy this year that will help you navigate market dynamics, optimize your performance, and create meaningful connections with your target audience through data-driven insights and proven [âŠ]
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