Pinterest released its annual trend report, Pinterest Predicts, claiming it can forecast what people will buy before it goes mainstream. Over the past six years, 88% of their predictions came true. For e-commerce, this could be a useful tool for planning inventory.
Marketing is undergoing one of its biggest transformations in recent years. According to a new study by Sprout Social, up to 80% of marketing leaders plan to reallocate budgets from traditional channels to social media, with the biggest cuts hitting TV advertising and traditional SEO.
Meta announced a generative AI tool that produces multiple ad variations almost instantly. According to ChannelX, Advantage+ Creative can rewrite ad copy and swap images to personalise campaigns for different demographics – something that offers marketers a chance to test at a speed and scale that wasn’t possible before.
TikTok Shop will stop accepting USPS shipping labels bought outside its platform from January 2026. Sellers using ShipStation, Shopify or similar tools will need to switch to TikTok Shipping or pick a different carrier.
Public procurement across Europe is worth €2 trillion a year. But for small digital companies trying to win government contracts, the system creates serious roadblocks. A new study shows what’s at stake: better access could mean 1.8 million new jobs and €117 billion added to the European economy.
Affiliate World Asia 2025 took place on December 3-4 at the Centara Grand & Bangkok Convention Centre in the heart of Bangkok. After two intensive days of networking, learning, and exploring new opportunities, this edition proved to be one of the most valuable conferences of the year.
Global e-commerce pulled in $518.4 billion last month, up 12.2% from November 2024, according to data from ECDB. The numbers show China and the US fighting for the top spot, while South Korea barely moved the needle.
Christmas is approaching, and Facebook is responding to growing interest from younger customers shopping through Marketplace. The company introduced its first official Holiday Shop, where you’ll find gifts selected by real people and influencers.
TikTok Shop UK has recorded its strongest sales day ever. Black Friday 2025 beat last year’s numbers by 50% and proved that social media isn’t just about entertainment anymore – it’s becoming a full-fledged sales channel.
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