Articles and news on the topic of Social networks

Top Social Media Marketing Tools and Strategies for Small Businesses
6 min. reading

Top Social Media Marketing Tools and Strategies for Small Businesses

Small businesses need to create a strategic plan that matches suitable tools and platforms with appropriate content formats to reach their audience and boost sales. This guide provides practical information about vital social media marketing tools alongside tested strategies and concrete examples to help your e-commerce brand succeed on social media.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
Understanding Paid Social Media Advertising
13 min. reading

Understanding Paid Social Media Advertising

Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer […]

Dávid Krumpár Dávid Krumpár
Head of Performance, Lighthouse Media Solutions
Instagram Music Profiles: New Marketing Opportunities
3 min. reading

Instagram Music Profiles: New Marketing Opportunities

Instagram has launched a new feature allowing users to add music to their profiles, opening up fresh avenues for e-commerce and brand engagement. These Instagram music profiles are set to transform how businesses interact with their audience on the platform.

How To Get The Most Out Of Your Influencer Ads
3 min. reading

How To Get The Most Out Of Your Influencer Ads

Influencer marketing has become a crucial component of many brands’ marketing strategies, and for good reason. Partnering with influencers can help you reach a wider audience, build brand awareness, and drive conversions. However, making the most of your influencer ads requires more than just throwing money at a popular influencer. In this article, we’ll explore […]