Pinterest released its annual trend report, Pinterest Predicts, claiming it can forecast what people will buy before it goes mainstream. Over the past six years, 88% of their predictions came true. For e-commerce, this could be a useful tool for planning inventory.
Instagram is sharing more about how its algorithms work than ever before. We based this on a detailed Buffer article, and the results are surprising – most of what you’ve heard about reach and engagement is a myth. Adam Mosseri, head of Instagram, has been sharing details over recent months that platforms usually keep secret. […]
Social networks have become flooded with generated content. In one video, a dog saves a woman from being hit by a car, in another, you see cats catching midnight madness and jumping on their sleeping owner’s head. Is it entertaining? Is it educational? One thing is certain: it’s generated. When you wake up and realise […]
Instagram has evolved from a purely visual platform into a role previously dominated by search engines. As Google began indexing content from professional accounts, the platform became a source of answers in search results. Brands are therefore naturally reevaluating how they talk about products, how they build their profiles, and what they actually publish. What […]
In the past, attention was focused almost exclusively on the post itself. Its format, length, visuals, and timing were analysed. Today, the comments section has become an equally important space. Social networks increasingly favour content that sparks interaction, and comments are a signal that algorithms monitor very closely.
57% of all online content today is generated by artificial intelligence. Pinterest is responding to this shift by introducing tools that allow users to influence how much AI content they see.
True Loyalty fell from 34% to 29%. The new Customer Loyalty Index 2025 from SAP Emarsys shows a shift: consumers stay loyal only as long as a product rides a viral trend.
Snapchat launches Sponsored Snaps – an ad format that appears in private conversations between friends. Initial results show that when users open the full ad, brand awareness grows 2.3 times more than on other social networks.
Social network TikTok has introduced Travel Ads – a new advertising format created specifically for the travel industry. This is the platform’s first ad format designed from the ground up for a single sector.
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