The tech giant Meta revealed this weekย that its conversational AI tool will be deployed across 41 European countries, including those in the European Union, as well as 21 overseas territories โ marking their largest global expansion of Meta AI to date.
The Balkan Ecommerce Summit 2025, one of the regionโs premier digital commerce events, will transform Sofia into the e-commerce hub for the entire Balkan region on April 29-30, 2025, at Arena Sofia. This landmark event will bring together over 4,000 attendees from more than 20 countries, including the United States and India.
Starting this week, Meta is fundamentally changing how information is verified on Facebook, Instagram, and Threads. Instead of collaborating with independent fact-checkers, theyโre introducing Community Notes, a crowdsourcing-based mechanism. This change is controversial, but Meta presents it as a way to reduce bias. For brands, this means a new realityโcontent wonโt lose reach, but it [โฆ]
Affiliate marketing has become commonplace in the business world. Research shows that nearly 80% of companies use affiliate networks to drive sales. If this trend continues, global spending on affiliate marketing could hit $39 billion by 2031. Thereโs never been a better time to get in on the action. To help you get started, this [โฆ]
All e-commerce folksย whoโve been editing videos down to 15 secondsโwe have new TikTok data that might change everything youโre doing. The platform released some eye-opening stats from their Q1 analytics last week. Videos over 60 seconds are massively outperforming shorter stuff. Yeah, we were surprised too. Goes against everything we thought we knew about [โฆ]
Transportation management is essential for efficient logistics, ensuring goods move smoothly across supply chains. It involves selecting the right carriers, optimizing routes, and integrating technology to reduce costs and improve delivery speed. As globalization expands, logistics companies face increasing challenges, from long-distance transportation to meeting rising customer expectations for fast deliveries. Last-mile delivery has become [โฆ]
The Chinese giant Shein is becoming an increasingly important player in the online fashion marketplace. Known for its aggressive pricing and ultra-fast fashion, the company is growing in ways that were unthinkable only a few years ago. The following data analysis is based on figures from ECDB.
Have you received an email about changes to how Google Tag Manager (GTM) will load Google Ads and Floodlight tags from 10th April 2025? This update may affect conversion tracking, remarketing, and how you manage tags in GTM. What exactly is changing, why is it happening, and what should you do? Letโs take a look.
Looking for inspiration on how to scale your e-commerce business through paid advertising? David Krumpar from Lighthouse Media Solutions has prepared this exceptional case study showcasing how a sustainable fashion brand achieved remarkable results. In just six months, their comprehensive PPC strategy transformed a mid-market DTC fashion brandโs digital performanceโgrowing monthly revenue from $25,000 to [โฆ]
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