A shift away from neutrality and a return to bold emotional expression. Pinterest has released Pinterest Paletteโข 2026, five trend-driven colours identified through the behaviour of more than 600 million users. The palette reflects how people want to feel, present themselves, and visually express identity in an increasingly chaotic world.
Topshop has launched a standalone European online store covering 23 EU countries, including France, Germany, Italy and Spain. The new site, built on Shopify, gives the brand a direct-to-consumer channel in Europe alongside its existing presence on ASOS. The move was reported by Retail Gazette.
Todayโs customers compare more than ever before. In online retail, the winner is the one they trust. For a large share of customers, the online shopping journey now begins on marketplaces. However, new data shows that what ultimately drives a purchase decision is no longer mere presence on a platform but the ability to build [โฆ]
Customer experience has quietly moved to the centre of the e-commerce strategy. With growth harder to find and customers less loyal than before, retailers are paying closer attention to what actually happens between the first click and delivery. Online retailers are adjusting how they design shopping journeys as customer behaviour continues to shift. The study [โฆ]
Google will update its Shopping promotion rules from January 2026. Merchants will be able to promote discounted subscriptions and use common promo abbreviations more freely. The changes were announced by Google and apply to most markets, with one exception.
Global online sales totalled $499.6 billion in December 2025, slipping from Novemberโs record high but still closing the year on a strong note. While growth slowed after peak holiday demand, several markets and product segments continued to expand, according to ECDB.
Two days that can save you months of searching for the right partners, insights, and growth opportunities. Balkan eCommerce Summit 2026 brings the leading e-commerce players from the Balkans and Eastern Europe together in one place, offering practical strategies, real business connections, and networking that goes far beyond exchanging business cards. If you operate in [โฆ]
Affiliate marketing has been used by e-shops in the Czech Republic since 2009 and has been a common part of the online marketing mix of online retailers for over 10 years. The market is well-developed, with significant competition but also potential. Regional players play the main role, both on the advertiser and publisher side. Several [โฆ]
Allegro continues to narrow its international footprint. The Polish e-commerce group has agreed to sell the southern part of the Mall Group to investment firm Mutares. The transaction covers operations in Slovenia and Croatia, along with related technology teams based in the Czech Republic.
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