TikTok has released a comprehensive guide for selling on TikTok as it prepares to launch TikTok Shop in Spain. This extensive resource reveals the inner workings of the TikTok marketplace, offering crucial insights for merchants eager to start selling on the platform. Spanish sellers who master these key features can gain a significant competitive edge [âŠ]
In recent years, Direct-to-Consumer (DTC) brands have gained significant traction in Europe. This business model, which involves brands selling directly to customers through their online channels, effectively bypasses traditional retail intermediaries like department stores or marketplaces. Consequently, DTC brands have fundamentally reshaped the retail landscape by focusing on personalized experiences, targeting niche markets, and building [âŠ]
Despite the growing enthusiasm and significant investments in social media shopping (Social Commerce) across Western markets, this innovative blend of social networking and e-commerce hasnât yet achieved the resounding success that industry experts and platform developers initially anticipated. The concept of purchasing products directly through social media platforms has been met with a mix of [âŠ]
Google has enhanced its Demand Gen targeting capabilities with a significant update. The new Google Demand Gen targeting features now include optimised options for specific age groups and genders. This advancement in Google Demand Gen targeting brings advertisers more precise control over their audience, allowing for more effective targeting of specific demographic segments. These improvements [âŠ]
CleverTap, a leading customer engagement and retention platform, has shed light on the critical role of cross-channel marketing for e-commerce. Their insights reveal how online retailers can effectively leverage multiple communication channels to enhance customer engagement, boost sales, and improve retention rates. By seamlessly integrating strategies across email, SMS, push notifications, and social media platforms, [âŠ]
Black Friday and Christmas are just around the corner. With the approaching shopping season, Google is rolling out several important updates designed to help maximise success. Googleâs new seller tools on Google Merchant Center and Google Ads are crafted to provide sellers with up-to-date information, improve automation, and optimise marketing strategies.
Instagram has launched a new feature allowing users to add music to their profiles, opening up fresh avenues for e-commerce and brand engagement. These Instagram music profiles are set to transform how businesses interact with their audience on the platform.
As we approach the 2024 holiday season, a recent study by Acceleration Partners reveals that retailers and marketers should be aware of several significant shifts in the shopping landscape. Understanding these changes and implementing targeted holiday shopping trends and strategies for 2024 will be crucial for businesses looking to maximize their performance during this critical [âŠ]
In September 2024, will introduce significant updates to its policies for advertising and video content. The change will affect both advertisers and publishers on YouTube. Take a look at a comprehensive overview of the new features and their impact on e-commerce.
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