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10 Calls to Action (CTAs) That Will Boost Your Conversions
3 min. reading

10 Calls to Action (CTAs) That Will Boost Your Conversions

Do you know the feeling of reading an interesting article, looking at an eye-catching image, scrolling through all the content and… leaving after a while? This is a common reality on today’s web, where we are bombarded with information. But what if it could be different? What if we could turn passive visitors into active […]

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The 5 Most Common Mistakes Clients Make in Marketing
6 min. reading

The 5 Most Common Mistakes Clients Make in Marketing

To err is human. However, repeating the same mistakes has negative consequences. Let’s take a look at the 5 most common marketing mistakes clients make. Knowing and avoiding them will make your path to business success shorter and less thorny.

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Unlocking the Hidden Potential of Sentiment Analysis in Programmatic Marketing
2 min. reading

Unlocking the Hidden Potential of Sentiment Analysis in Programmatic Marketing

What is actually sentiment analysis? Nowadays, we are increasingly confronted with a variety of solutions to replace cookies as soon as possible. Sentiment analysis and the predictive insights provides an interesting tool to optimise campaigns from within and without the need for cookies. People often respond to ads intermittently – but that doesn’t mean they […]

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Artificial Intelligence is Coming to Google Campaigns
2 min. reading

Artificial Intelligence is Coming to Google Campaigns

Google is integrating generative artificial intelligence into its advertising platform. The new feature will allow you to create visuals for Demand Gen campaigns directly within your ad setup, while adapting to specific campaign types and sizes.

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Which Businesses Benefit Most from Email Marketing?
6 min. reading

Which Businesses Benefit Most from Email Marketing?

Email marketing – or the much-maligned newsletters that often fill our inboxes – is still relevant in today’s age of social networking and instant content. It provides a different form of customer contact that is irreplaceable for most businesses.

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