Articles

How Pinterestโ€™s Visual Search is Changing the Way We Discover and Shop
3 min. reading

How Pinterestโ€™s Visual Search is Changing the Way We Discover and Shop

Pinterest shows that when it comes to taste and style, words sometimes arenโ€™t enough. An image can hit exactly what youโ€™d struggle to search for with text. Through visual search, it can lead users to the precise product without a single written word. And new data shows that more and more people are actually doing [โ€ฆ]

Veronika Slezรกkovรก Veronika Slezรกkovรก
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
Losing Traffic and Donโ€™t Know Why? Googleโ€™s AI Overviews Are Already Shaping the Future
7 min. reading

Losing Traffic and Donโ€™t Know Why? Googleโ€™s AI Overviews Are Already Shaping the Future

Googleโ€™s AI Overviews are already live and silently stealing 40% of organic traffic from established e-commerce sites. While most businesses think this is โ€œcoming someday,โ€ itโ€™s happening right now in Bulgaria and if youโ€™re not adapting your strategy, youโ€™re about to lose visibility youโ€™ve spent years building.

Martin Zhelyazkov Martin Zhelyazkov
Founder & CEO, Z Consult
Is Your Brand Ready for Generation Alpha?
6 min. reading

Is Your Brand Ready for Generation Alpha?

Children born after 2010 arenโ€™t just the future of e-commerce โ€“ theyโ€™re already here, influencing purchases and reshaping how brands need to think about digital marketing. Most companies are still using strategies that worked for millennials, but Generation Alpha operates completely differently. These kids grew up with YouTube instead of TV, TikTok instead of magazines, [โ€ฆ]

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Project manager, Ecommerce Bridge EU
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