Most B2B marketing teams today face the same problem – how to explain to the CFO why invest in brand campaigns when their results can’t be measured like performance marketing. According to a new study from LinkedIn, the situation is changing, and companies are looking for new metrics that can connect brand with revenue.
According to LinkedIn’s 2025 benchmark survey, 94% of B2B marketers feel that trust becomes the top priority for a business to be successful. The study, which took place in six countries and involved 1,500 people, demonstrates that organisations are putting more emphasis on techniques that generate credibility than on traditional measurements.
For e-commerce companies trying to properly interact with other companies, developing a successful B2B marketing plan is absolutely vital. While B2C marketing sometimes emphasizes emotional appeals, B2B marketing stresses relationships and value and calls for a more strategic approach. This is a basic guide to enable you create a B2B marketing plan with effectiveness.
B2B social media marketing is now an important tool for companies that want to reach more people, build trust in their brand, and connect with possible customers and business partners. This kind of marketing is more complex than B2C marketing, which focuses on quick sales. It needs to focus on long-term relationship building, thought leadership, […]
A 2024 survey by Akeneo has revealed that nearly all B2B companies face significant challenges in product management, particularly in managing product information. This encompasses the difficulties firms encounter in ensuring their product details are accurate, comprehensive, up-to-date, and consistent across various channels and platforms. The study, which involved 650 B2B professionals from the United […]
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