LinkedIn is introducing changes from 20 November 2024, primarily concerning generative AI, content distribution, and data protection. What should you know about LinkedIn Updates? Have a look at the overview of the most important changes.
TikTok is expanding its advertising options by launching a new TikTok Search Ads Campaign feature. Its aim is to reach users with a high likelihood of making a purchase through search results within the TikTok app. Increasingly, people are using social platforms to search for products instead of traditional search engines. TikTok wants to enable [âŠ]
As the season of eager shopping approaches, Meta Advertising Innovations are set to revolutionize how e-commerce businesses reach customers. With new tools designed to enhance sales and optimize marketing strategies, Metaâs latest features offer more creative ad options, personalized discount highlights, and advanced location-based targeting. These updates promise a more effective approach to engaging potential [âŠ]
Meta AI UK has gained approval to use public posts from adult Facebook and Instagram users for AI training. This significant development allows the UK-based AI initiative to harness user-generated content for improving its artificial intelligence models.
With the approaching Christmas and Black Friday period, e-commerce firms are preparing for one of the yearâs busiest shopping seasons. Meta and its platforms, particularly Facebook and Instagram, play a crucial role in marketing campaigns throughout the year. During the biggest shopping holidays, marketers understandably cannot omit them. To assist businesses, Meta has created a [âŠ]
New tools on YouTube are revolutionising content protection. The platformâs defences against deepfakes are intensifying as YouTube introduces innovative features to safeguard creators and brands. These new tools on YouTube will alert users to AI-generated content that attempts to piggyback on their original creations. This development opens up fresh opportunities for brand protection and content [âŠ]
TikTok has released a comprehensive guide for selling on TikTok as it prepares to launch TikTok Shop in Spain. This extensive resource reveals the inner workings of the TikTok marketplace, offering crucial insights for merchants eager to start selling on the platform. Spanish sellers who master these key features can gain a significant competitive edge [âŠ]
Despite the growing enthusiasm and significant investments in social media shopping (Social Commerce) across Western markets, this innovative blend of social networking and e-commerce hasnât yet achieved the resounding success that industry experts and platform developers initially anticipated. The concept of purchasing products directly through social media platforms has been met with a mix of [âŠ]
Instagram has launched a new feature allowing users to add music to their profiles, opening up fresh avenues for e-commerce and brand engagement. These Instagram music profiles are set to transform how businesses interact with their audience on the platform.
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