The numbers are staggering. A new study of 24,000 shoppers worldwide reveals that 70% expect to do most of their shopping on social media by 2030. That means the Amazon-style e-commerce sites that dominate today could become relics within five years. The social shopping revolution isn’t coming – it’s already here.
Starting today, July 10th, 2025, something significant happened for e-commerce businesses that use Instagram. Your product posts, behind-the-scenes content, and customer testimonials can now appear when people search on Google – even if they don’t follow you or use Instagram at all.
Most e-commerce businesses lose 90% of their customers after the first purchase. While brands invest heavily in acquiring new customers through ads, they often miss the obvious opportunity sitting right in their existing chat conversations.
WhatsApp announced major business updates at its Miami conference that integrate marketing management across WhatsApp, Facebook, and Instagram. Companies can now handle campaigns for all three platforms through a single Ads Manager dashboard.
Your full-screen X ads are about to get expensive. Elon Musk just announced that larger visuals will cost more to display, fundamentally changing how marketers approach creative strategy on the platform.
Small businesses need to create a strategic plan that matches suitable tools and platforms with appropriate content formats to reach their audience and boost sales. This guide provides practical information about vital social media marketing tools alongside tested strategies and concrete examples to help your e-commerce brand succeed on social media.
Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer […]
Instagram has launched a new feature allowing users to add music to their profiles, opening up fresh avenues for e-commerce and brand engagement. These Instagram music profiles are set to transform how businesses interact with their audience on the platform.
Influencer marketing has become a crucial component of many brands’ marketing strategies, and for good reason. Partnering with influencers can help you reach a wider audience, build brand awareness, and drive conversions. However, making the most of your influencer ads requires more than just throwing money at a popular influencer. In this article, we’ll explore […]
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