Articles and news on the topic of E-commerce marketing

Swiss E-commerce Market Growth Reaches $14.2B in 2024
2 min. reading

Swiss E-commerce Market Growth Reaches $14.2B in 2024

According to the ECDB’s most recent report, Switzerland’s e-commerce market is the 28th largest in the world, with projected revenue of US$14.2 billion in 2024. The market saw a 3% decline in revenue in 2022 as a result of strong COVID-driven expansion in previous years.

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German E-commerce Market Faces Major Shift As Chinese Platforms Gain Ground
3 min. reading

German E-commerce Market Faces Major Shift As Chinese Platforms Gain Ground

According to the ECDB (E-commerce Data Base), the European e-commerce landscape is changing dramatically as Chinese platforms capture a larger portion of the market. As domestic e-commerce growth in China slows to just 3.5% in 2023—less than the growth of most of the top 10 global markets—Chinese giants are increasingly looking westward for expansion opportunities.

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58% Share Email for Discounts, But Protect Social Data
2 min. reading

58% Share Email for Discounts, But Protect Social Data

Retailers are finding that while customers love discounts, they’re also concerned about their privacy when sharing personal information. According to a recent study from digital transformation consultancy Daemon, promotional offers and email for discounts remain a strong draw across generations; Millennials lead at 67%, followed by Baby Boomers at 65%, and Gen Z at 61% [
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European Union E-commerce Report 2024: Regional Market Analysis
3 min. reading

European Union E-commerce Report 2024: Regional Market Analysis

Regional Market Analysis reveals the evolving state of the European Union’s digital marketplace. The Eurostat regional yearbook 2024 highlights diverse trends in online commerce across regions. This analysis examines recent developments in digital trade, focusing on consumer behavior and individual selling patterns throughout the EU.

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Nordic E-commerce Growth: Market Set to Reach $56 Billion by 2027
2 min. reading

Nordic E-commerce Growth: Market Set to Reach $56 Billion by 2027

Despite difficult economic conditions, the Nordic e-commerce industry is demonstrating resilience and growth potential, per the most recent Nordics 360 2024 report. With high digital maturity and almost universal internet access across the region, online retail continues to outpace traditional retail growth despite inflation pressures and varying GDP forecasts.

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European Marketplace Leaders Report Shows Local Players Rising
3 min. reading

European Marketplace Leaders Report Shows Local Players Rising

The European marketplace landscape presents a striking contrast in modern e-commerce. While Amazon and eBay command attention, they capture only 31% of European marketplace traffic, leaving room for diverse competitors to thrive. From pure-play platforms to retailer-led ventures, and from broad generalists to category specialists, the European marketplace remains notably fragmented – suggesting both opportunity [
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Digital Wallet Passes: Boost Your Ecommerce Sales with Mobile Coupons
4 min. reading

Digital Wallet Passes: Boost Your Ecommerce Sales with Mobile Coupons

From basic boarding passes to effective marketing tools, digital wallet passes have undergone significant development. Within mobile wallet apps like Apple Wallet, Google Pay, and Samsung Pay, these digital representations can hold anything from boarding passes and tickets to membership cards, loyalty cards, and coupons.

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The Second-Hand Market Goes Mainstream
2 min. reading

The Second-Hand Market Goes Mainstream

The second-hand market is growing faster than ever before, as retail giants like IKEA, Lego, Zara, and H&M jump into the resale game. While young eco-conscious shoppers are pushing the market toward a massive $350 billion by 2028, companies still need to crack the code on challenges like spotting fakes, managing returns, and ensuring quality.

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