Články a novinky na tému Digital & Online Marketing

Users Reject Targeted Ads in New European Poll
3 min. reading

Users Reject Targeted Ads in New European Poll

Imagine scrolling through your social media feed, and every ad you see feels eerily tailored to you. That’s the reality of today’s internet, powered by personalised ads. While tech giants like Facebook insist we love this “personalized experience,” our recent poll paints a different picture.

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What Do Global Trends From Asia And The Pacific Show?
3 min. reading

What Do Global Trends From Asia And The Pacific Show?

A recent KPMG report on shopping habits and trends in the Asia-Pacific region provides valuable insights that other European e-commerce companies can also utilize. Despite the study’s geographic focus, consumer behavior and preferences exhibit trends that are relevant worldwide. Understanding these can help companies adapt and thrive.

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The 5 Most Common Mistakes Clients Make in Marketing
6 min. reading

The 5 Most Common Mistakes Clients Make in Marketing

To err is human. However, repeating the same mistakes has negative consequences. Let’s take a look at the 5 most common marketing mistakes clients make. Knowing and avoiding them will make your path to business success shorter and less thorny.

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Unlocking the Hidden Potential of Sentiment Analysis in Programmatic Marketing
2 min. reading

Unlocking the Hidden Potential of Sentiment Analysis in Programmatic Marketing

What is actually sentiment analysis? Nowadays, we are increasingly confronted with a variety of solutions to replace cookies as soon as possible. Sentiment analysis and the predictive insights provides an interesting tool to optimise campaigns from within and without the need for cookies. People often respond to ads intermittently – but that doesn’t mean they […]

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