Articles and news on the topic of Digital & Online Marketing

Best Digital Marketing Strategies for Small Businesses in 2025
19 min. reading

Best Digital Marketing Strategies for Small Businesses in 2025

Experience with numerous e-shops shows how technology and relationships drive growth. For 2025, proven strategies include SEO, AI, content marketing, PPC, and community building – most requiring only time and effort, not large budgets. With AI now essential for staying competitive, let’s explore the most effective approaches from Selltoro’s expert, Jan Janouškovec.

Jan Janouškovec Jan Janouškovec
CEO, Selltoro
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58% Share Email for Discounts, But Protect Social Data
2 min. reading

58% Share Email for Discounts, But Protect Social Data

Retailers are finding that while customers love discounts, they’re also concerned about their privacy when sharing personal information. According to a recent study from digital transformation consultancy Daemon, promotional offers and email for discounts remain a strong draw across generations; Millennials lead at 67%, followed by Baby Boomers at 65%, and Gen Z at 61% [
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Digital Wallet Passes: Boost Your Ecommerce Sales with Mobile Coupons
4 min. reading

Digital Wallet Passes: Boost Your Ecommerce Sales with Mobile Coupons

From basic boarding passes to effective marketing tools, digital wallet passes have undergone significant development. Within mobile wallet apps like Apple Wallet, Google Pay, and Samsung Pay, these digital representations can hold anything from boarding passes and tickets to membership cards, loyalty cards, and coupons.

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88% of Shoppers Want Omnichannel: 5 Key Strategies for Modern Retail Success
4 min. reading

88% of Shoppers Want Omnichannel: 5 Key Strategies for Modern Retail Success

The latest annual Bazaarvoice Shopper Experience Index (SEI) report brings new insights into where current shoppers’ expectations are heading. The survey was conducted on a sample of more than 8,000 customers from countries including the USA, Great Britain, France, Germany, Canada, Australia and India. Why is omnichannel the buzzword of today? And which strategies must [
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Are You Making a Podcast Without Video? You’re Missing Out on Viewers
4 min. reading

Are You Making a Podcast Without Video? You’re Missing Out on Viewers

Podcasts have become a dominant form of entertainment. You might not expect that they’ve been with us for more than two decades. In their early days, they were known as audioblogging – simple audio files shared online. From a specialised medium for tech enthusiasts, they’ve evolved into mainstream entertainment in recent years, with millions of [
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What is Immersive Shopping?
4 min. reading

What is Immersive Shopping?

Immersive shopping is a retail strategy that blends digital innovation with the engaging, tactile aspects of traditional retail. It combines the digital and physical worlds to create memorable and captivating experiences through the use of cutting-edge technologies like virtual reality (VR), augmented reality (AR), and live shopping.

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Black Friday 2024 E-commerce Trends: Part 2
3 min. reading

Black Friday 2024 E-commerce Trends: Part 2

Let’s build on what we covered earlier and explore more trends and strategies that will make a real difference this Black Friday 2024. These next-level approaches will help you create a shopping experience that not only engages customers but also boosts your bottom line.

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European E-commerce Reaches €887B Despite Market Challenges 2023
2 min. reading

European E-commerce Reaches €887B Despite Market Challenges 2023

The European digital e-commerce sector remained resilient in 2023, growing by 3% as total B2C e-commerce turnover increased from €864 billion to €887 billion. However, this expansion masks significant challenges for the industry, according to a new report by E-commerce Europe and the Amsterdam University of Applied Sciences.

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7 Powerful Social Proof Strategies to Boost E-commerce Sales
3 min. reading

7 Powerful Social Proof Strategies to Boost E-commerce Sales

Ever wondered why some online stores seem to effortlessly attract customers while others struggle? The secret might be simpler than you think: it’s all about social proof. In this guide, we’ll dive into the world of e-commerce psychology and explore seven powerful ways to use social proof to your advantage. From harnessing the power of [
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