Even though fewer products were bought, Dutch ecommerce growth trends show a 6% increase in online retail, hitting €17.5 billion. Services, especially health and damage insurance, were the main drivers of this growth. These results came from the Thuiswinkel Markt Monitor study, which was done by GfK for Thuiswinkel.org and Retail Insiders in collaboration with […]
As the season of eager shopping approaches, Meta Advertising Innovations are set to revolutionize how e-commerce businesses reach customers. With new tools designed to enhance sales and optimize marketing strategies, Meta’s latest features offer more creative ad options, personalized discount highlights, and advanced location-based targeting. These updates promise a more effective approach to engaging potential […]
TikTok has released a comprehensive guide for selling on TikTok as it prepares to launch TikTok Shop in Spain. This extensive resource reveals the inner workings of the TikTok marketplace, offering crucial insights for merchants eager to start selling on the platform. Spanish sellers who master these key features can gain a significant competitive edge […]
Google has enhanced its Demand Gen targeting capabilities with a significant update. The new Google Demand Gen targeting features now include optimised options for specific age groups and genders. This advancement in Google Demand Gen targeting brings advertisers more precise control over their audience, allowing for more effective targeting of specific demographic segments. These improvements […]
Black Friday and Christmas are just around the corner. With the approaching shopping season, Google is rolling out several important updates designed to help maximise success. Google’s new seller tools on Google Merchant Center and Google Ads are crafted to provide sellers with up-to-date information, improve automation, and optimise marketing strategies.
As we approach the 2024 holiday season, a recent study by Acceleration Partners reveals that retailers and marketers should be aware of several significant shifts in the shopping landscape. Understanding these changes and implementing targeted holiday shopping trends and strategies for 2024 will be crucial for businesses looking to maximize their performance during this critical […]
In September 2024, will introduce significant updates to its policies for advertising and video content. The change will affect both advertisers and publishers on YouTube. Take a look at a comprehensive overview of the new features and their impact on e-commerce.
New study from Digital Commerce 360 and Bizrate Insights shows some interesting patterns in how people shop online in the US. The poll of 1,017 people sheds light on consumer motivations, preferences, and concerns regarding online marketplace shopping.
Have you ever felt lost in a physical store without clearly marked aisles, searching for just one or two items? In the online world, we can avoid this frustration thanks to a powerful tool – filters. They are so helpful that they can instantly increase interaction and put the customer needs in the right place.
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