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Instagram Introduces New Metrics
2 min. reading

Instagram Introduces New Metrics

Instagram continues to fine-tune its analytics tools to help content creators – and thus e-commerce brands – maximise audience engagement. The platform has introduced new Reels metrics that will enable businesses to better understand audience behaviour and optimise content to achieve maximum reach and conversions.

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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Chinese DeepSeek Shakes Tech World
3 min. reading

Chinese DeepSeek Shakes Tech World

In a significant development for the tech and e-commerce sector, Chinese AI chatbot DeepSeek has become the most downloaded free app on Apple’s App Store, sending shock waves throughout the global tech market. The AI assistant, launched on January 20, has captured attention not only because of its capabilities but also because of its potential [
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Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
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Snapchat Study Confirms Content Creators Maintain Longer Attention and Drive Sales
3 min. reading

Snapchat Study Confirms Content Creators Maintain Longer Attention and Drive Sales

Influencer marketing is primarily associated with brand awareness. Snapchat, in collaboration with media agency OMG and research company eye square, conducted a study examining the impact of creators on e-commerce. The research shows that content creators have a real impact on sales, not just in the upper stages of the marketing funnel but also in [
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Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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Kaufland Discontinues FBK, Prepares New Logistics Solution
2 min. reading

Kaufland Discontinues FBK, Prepares New Logistics Solution

The German online marketplace Kaufland Global Marketplace will no longer offer the Fulfilled by Kaufland (FBK) service. The service will remain available until February 28, 2025, after launching a year ago with expansive plans and reasonable costs. After this date, all inventory will be returned to selling partners at no additional expense.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
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Threads Launches Advertising: New Opportunity for E-commerce Brands
2 min. reading

Threads Launches Advertising: New Opportunity for E-commerce Brands

The parent company of Instagram, Meta, has announced the opening of an advertising platform on Threads, its expanding social network. Given that the platform has reached the impressive milestone of 300 million monthly active users, this presents a significant opportunity for e-commerce brands to reach new audiences.

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Instagram Algorithm 2025: Key Ranking Factors by Mosseri
3 min. reading

Instagram Algorithm 2025: Key Ranking Factors by Mosseri

For social media managers, it’s vital to understand and adapt to changes in social media algorithms to improve reach. Adam Mosseri, Head of Instagram, has begun releasing a series of videos explaining how the platform works. Let’s examine what’s important to incorporate into Instagram strategy in 2025.

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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Best Digital Marketing Strategies for Small Businesses in 2025
19 min. reading

Best Digital Marketing Strategies for Small Businesses in 2025

Experience with numerous e-shops shows how technology and relationships drive growth. For 2025, proven strategies include SEO, AI, content marketing, PPC, and community building – most requiring only time and effort, not large budgets. With AI now essential for staying competitive, let’s explore the most effective approaches from Selltoro’s expert, Jan Janouškovec.

Jan Janouškovec Jan Janouškovec
CEO, Selltoro
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What are Omnichannel Marketing Trends in 2025?
2 min. reading

What are Omnichannel Marketing Trends in 2025?

In 2025, online retailers face an unprecedented challenge: consumer attention is fragmented across countless applications, platforms and devices. Recent studies show a dramatic shift in consumer behavior—linear television viewership has dropped below 50% of total screen time.

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Trump Threatens the EU With New Tariffs
2 min. reading

Trump Threatens the EU With New Tariffs

According to Reuters, U.S. President Donald Trump described EU trade practices as “very, very bad” for the United States and announced plans to impose new tariffs on the EU on January 21. A potentially major change in US-EU trade could result from Trump’s declaration at the White House that tariffs are “the only way” to achieve [
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