Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Instagram Introduces New Metrics
Instagram continues to fine-tune its analytics tools to help content creators â and thus e-commerce brands â maximise audience engagement. The platform has introduced new Reels metrics that will enable businesses to better understand audience behaviour and optimise content to achieve maximum reach and conversions.
Chinese DeepSeek Shakes Tech World
In a significant development for the tech and e-commerce sector, Chinese AI chatbot DeepSeek has become the most downloaded free app on Appleâs App Store, sending shock waves throughout the global tech market. The AI assistant, launched on January 20, has captured attention not only because of its capabilities but also because of its potential [âŠ]
Snapchat Study Confirms Content Creators Maintain Longer Attention and Drive Sales
Influencer marketing is primarily associated with brand awareness. Snapchat, in collaboration with media agency OMG and research company eye square, conducted a study examining the impact of creators on e-commerce. The research shows that content creators have a real impact on sales, not just in the upper stages of the marketing funnel but also in [âŠ]
Kaufland Discontinues FBK, Prepares New Logistics Solution
The German online marketplace Kaufland Global Marketplace will no longer offer the Fulfilled by Kaufland (FBK) service. The service will remain available until February 28, 2025, after launching a year ago with expansive plans and reasonable costs. After this date, all inventory will be returned to selling partners at no additional expense.
Threads Launches Advertising: New Opportunity for E-commerce Brands
The parent company of Instagram, Meta, has announced the opening of an advertising platform on Threads, its expanding social network. Given that the platform has reached the impressive milestone of 300 million monthly active users, this presents a significant opportunity for e-commerce brands to reach new audiences.
Instagram Algorithm 2025: Key Ranking Factors by Mosseri
For social media managers, itâs vital to understand and adapt to changes in social media algorithms to improve reach. Adam Mosseri, Head of Instagram, has begun releasing a series of videos explaining how the platform works. Letâs examine whatâs important to incorporate into Instagram strategy in 2025.
Best Digital Marketing Strategies for Small Businesses in 2025
Experience with numerous e-shops shows how technology and relationships drive growth. For 2025, proven strategies include SEO, AI, content marketing, PPC, and community building â most requiring only time and effort, not large budgets. With AI now essential for staying competitive, letâs explore the most effective approaches from Selltoroâs expert, Jan JanouÅ¡kovec.
What are Omnichannel Marketing Trends in 2025?
In 2025, online retailers face an unprecedented challenge: consumer attention is fragmented across countless applications, platforms and devices. Recent studies show a dramatic shift in consumer behaviorâlinear television viewership has dropped below 50% of total screen time.
Trump Threatens the EU With New Tariffs
According to Reuters, U.S. President Donald Trump described EU trade practices as âvery, very badâ for the United States and announced plans to impose new tariffs on the EU on January 21. A potentially major change in US-EU trade could result from Trumpâs declaration at the White House that tariffs are âthe only wayâ to achieve [âŠ]