Ecommerce Bridge

A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.

EU Introduces Digital Passports for All Products in 2026
3 min. reading

EU Introduces Digital Passports for All Products in 2026

In 2026, the European Union will require digital passports for products sold across its territory. Often described as a nutrition label for everything you buy, buyers will scan a code and instantly see where items came from, whatโ€™s inside them, and how to handle them after use. According to RetailTouchPoints analysis, industry experts compare this [โ€ฆ]

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
Latest articles
Can AI Find Your Products?ย 
7 min. reading

Can AI Find Your Products?ย 

Just a few years ago, visibility depended on knowing the right keywords. Today, everything has changed โ€“ because your most important shopper isnโ€™t human anymore. Itโ€™s AI. Algorithms now control the majority of product discovery. Whether customers use voice assistants, marketplace search bars, personalised feeds, or visual browsing, shoppers increasingly rely on AI-powered systems to [โ€ฆ]

Stanislav Malinovski Stanislav Malinovski
Senior Project Manager, New Wave Digital
Amazon Faces Raids in Italy: Suspected Tax Fraud Worth Hundreds of Millions of Euros
2 min. reading

Amazon Faces Raids in Italy: Suspected Tax Fraud Worth Hundreds of Millions of Euros

Italian financial police raided two Amazon warehouses on Monday as part of an investigation into customs and tax fraud linked to Chinese goods imports, Reuters reports. Prosecutors claim the e-commerce giant functioned as a โ€œTrojan horseโ€ in bypassing VAT and customs duties payments, with potential damage reaching hundreds of millions of euros.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
ChatGPT Launches AI Shopping Research Tool
3 min. reading

ChatGPT Launches AI Shopping Research Tool

OpenAIย  introduced shopping research โ€“ a feature that transforms ChatGPT into a personal shopping advisor. Instead of browsing dozens of e-shops, you simply describe what youโ€™re looking for, and the chatbot prepares a detailed shopping guide within minutes. During the holiday season, the feature is available with nearly unlimited usage for all users.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
TikTok Introduces AI Content Control: Users Can Now Adjust How Much Generated Content They See
5 min. reading

TikTok Introduces AI Content Control: Users Can Now Adjust How Much Generated Content They See

Social networks have become flooded with generated content. In one video, a dog saves a woman from being hit by a car, in another, you see cats catching midnight madness and jumping on their sleeping ownerโ€™s head. Is it entertaining? Is it educational? One thing is certain: itโ€™s generated. When you wake up and realise [โ€ฆ]

Veronika Slezรกkovรก Veronika Slezรกkovรก
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
LLMs Citation Deep Content, Not Homepages
2 min. reading

LLMs Citation Deep Content, Not Homepages

When customers search for you through ChatGPT or other AI tools, your homepage has minimal chance of appearing. New analysis shows that a third of all citations come from URLs with a folder depth of three or more. For online retailers, this means one thing: invest in detailed content.

Katarรญna ล imฤรญkovรก Katarรญna ล imฤรญkovรก
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU