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Facebook Updates Live Video Storage Policy
3 min. reading

Facebook Updates Live Video Storage Policy

Facebook has made major announcements regarding the way it will manage live videos on its network. A significant change will take effect today, on February 19, 2025: all new live broadcasts will only be accessible on the platform for 30 days following their broadcast. They will be automatically deleted from the company’s servers at the [
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Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
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E-commerce Website Development Process
9 min. reading

E-commerce Website Development Process

Are you considering starting an online store? The presence of e-commerce in today’s digital world is crucial for almost every business sector. Whether you are an established brand or launching a new online business, it is essential to understand how the development of an e-commerce website works across different e-commerce platforms. This knowledge will help [
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Veronika Šafránová Veronika Šafránová
Marketing manager
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Will Pause Ads Transform E-commerce?
2 min. reading

Will Pause Ads Transform E-commerce?

Digital advertising is constantly evolving and adapting to consumer behavior. The latest trend shaping online marketing on streaming platforms is pause ads. This is a new advertising format that appears when viewers pause the content they’re watching.

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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Google Improves GA4 and Search Console Integration
2 min. reading

Google Improves GA4 and Search Console Integration

Google has released new documentation that enhances the integration of data from Google Analytics (GA4) and Search Console for better website performance and SEO analysis. This update will be particularly appreciated by companies looking to increase organic traffic and improve user experience.

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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Key Trends Shaping Performance Marketing in 2025
16 min. reading

Key Trends Shaping Performance Marketing in 2025

Performance marketing is changing right now like never before. With quality-of-life improvements like artificial intelligence, machine learning, and augmented reality, our work lives are evolving daily. Technologically, we already see that big companies like Google, Meta, and Microsoft are implementing solutions that can help their advertisers with creativity, personalization, better targeting, and more. New technologies, [
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Darko Ďurica Darko Ďurica
Business Development Manager
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