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Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Latest news right NOW
Etsy refines its business model, seeking growth amid rising competition.
M&S stops online orders and issues refunds after cyber attack.
TikTok will enter the online shopping industry in Japan within the next few months.
Latest articles
TikTok Shop in Spain Shows Remarkable Results
As reported by ecommerce-news.es, TikTok Shop could reach 500 million euros in revenue in Spain during its first year of operation, just two months after its launch, if it replicates the success it achieved in the United Kingdom.
Understanding Brand Identity and Its Importance
With AI-generated visuals and endless marketing noise, design is becoming commoditisedโand without a strong, distinctive brand identity, brands risk blending into a sea of sameness. For e-shop owners and e-commerce marketers, this matters even more. With countless stores just a click away, your brand identity is what makes ideal customers stop, stay, and remember. Whether [โฆ]
Omnichannel Retail Strategy: Connecting Physical Stores with Mobile Shopping Experiences
Despite e-commerce growth, brick-and-mortar shops remain the dominant shopping channel in the USA. They are anticipated to produce more than $6.3 trillion in revenue by 2025. However, simply opening a shop is not enough to maintain their position. Developing a comprehensive omnichannel retail strategy has become essential for survival in todayโs market. How can traditional [โฆ]
The Role of Personalisation in Content Marketing
Personalisation in e-commerce content marketing has emerged as a powerful strategy for capturing attention, driving engagement, and fostering loyalty. But beyond its practical benefits, personalisation taps deeply into consumer psychology, leveraging human behaviour and cognitive biases to create meaningful experiences that convert.
Online Marketplaces vs. E-shops: Whoโs Winning in Global E-commerce?
The e-commerce industry faces a fundamental question about Marketplaces vs E-shops โ which business model delivers the best results. Recent statistics from the well-known analytics company ECDB offer a definite response: online marketplaces are overtaking traditional online stores, and this trend seems to be more and more obvious.
Navigating Payment Challenges in Global E-commerce
Continuing our exploration of payment processing from last week, we now dive deeper into the challenges merchants face when scaling payment operations globally. From technical integrations and compliance hurdles to fraud management and regional preferences, the payment landscape requires strategic navigation. This article explores the hidden complexities of payment challenges, how banks and fintechs are [โฆ]
