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Why Is Shein Filing Its IPO in Secret?
After failed attempts in New York and London, the fast fashion giant is taking an unprecedented approach to go public. Hereโs why it matters for the entire retail industry.
Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Latest articles
How Lithuanian Startup Hit $12.5B Without Going Public
Everyone knows Vinted for buying and selling clothes, but few realise how this Lithuanian startup became a $12.5 billion giant. While staying private, theyโve built one of Europeโs biggest e-commerce success stories and their growth journey might surprise you.
Hungary Just Shocked the Retail World With This Payment Rule
Hungary has passed a law that will go into effect on July 1, 2025, that says stores must let customers pay with cash. The law says that people must be able to pay with cash in person at stores, by cash on delivery, or by putting money into an account.
Quality vs Quantity: The Link Building Dilemma Dividing SEO Experts
While Google still rewards quality backlinks, AI-powered search engines like Bing prioritise quantity and most agencies are stuck choosing between two completely different strategies. With half a billion weekly AI search users, the quality vs. quantity debate in link building just became critical for your SEO success.
How Pinterestโs Visual Search is Changing the Way We Discover and Shop
Pinterest shows that when it comes to taste and style, words sometimes arenโt enough. An image can hit exactly what youโd struggle to search for with text. Through visual search, it can lead users to the precise product without a single written word. And new data shows that more and more people are actually doing [โฆ]
Could AliExpress Be Europeโs Quiet E-Commerce Leader in 2025?
New data from ECDB reveals the Chinese marketplace just executed one of e-commerceโs most overlooked victories. While everyone debated Temuโs flashy rise, AliExpress quietly secured top-three positions across Europeโs biggest markets.
Losing Traffic and Donโt Know Why? Googleโs AI Overviews Are Already Shaping the Future
Googleโs AI Overviews are already live and silently stealing 40% of organic traffic from established e-commerce sites. While most businesses think this is โcoming someday,โ itโs happening right now in Bulgaria and if youโre not adapting your strategy, youโre about to lose visibility youโve spent years building.
