Articles and news on the topic of Video marketing

YouTube Reveals 8 Proven Methods to Generate Endless Video Content Ideas
7 min. reading

YouTube Reveals 8 Proven Methods to Generate Endless Video Content Ideas

Most creators, as well as marketers, know that feeling. You want to stay active on YouTube, but after a few videos, ideas quickly run out. Yet consistent video content can determine whether a customer stays with your brand or looks for something else. How do you come up with videos that truly resonate with your […]

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
CTV, Television, and Social Video: What’s the Difference and Why Does It Matter?
4 min. reading

CTV, Television, and Social Video: What’s the Difference and Why Does It Matter?

Video is everywhere today. But not all video is the same – and they certainly don’t display the same way, aren’t measured the same way, and don’t perform the same way. While marketing discussions often lump together terms like video advertising, TV spots, or social video, in practice these are three distinct worlds: linear television, […]

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
Video SEO Strategy Guide: Double Your E-commerce Conversions
4 min. reading

Video SEO Strategy Guide: Double Your E-commerce Conversions

Including a strong video SEO strategy is not optional in the e-commerce scene; it is rather necessary. Engaging consumers, improving product visibility, and increasing conversions have all been accomplished with great success using video content. This article presents efficient approaches to maximize video content in order to raise general e-commerce performance and enhance search engine […]

YouTube Video Advertising: Boost Your Business Reach
3 min. reading

YouTube Video Advertising: Boost Your Business Reach

With a wide range of ad formats and targeting choices, YouTube video advertising is a great way for businesses to reach new customers. This article goes into great detail about the different kinds of ads you can use, what they offer, and how they can help your business plan.

The Power of Shoppable Videos: How to Boost Sales and Engagement
4 min. reading

The Power of Shoppable Videos: How to Boost Sales and Engagement

As the e-commerce landscape continues to evolve, marketers are increasingly turning to shoppable videos as a way to engage with customers and drive sales. But what makes shoppable videos so effective, and how can you incorporate them into your marketing strategy? In this article, we’ll explore the benefits of shoppable videos, provide tips on how […]

Stand Out from the Crowd: Why Video Matters in Ecommerce
3 min. reading

Stand Out from the Crowd: Why Video Matters in Ecommerce

In today’s digital landscape, video has become the central pillar of marketing strategies, as it has woven itself into the fabric of consumers’ lives. It’s no longer just a component of marketing, but a crucial element in influencing consumer behavior, from learning preferences to purchasing decisions.