Articles and news on the topic of HR

NPS In Recruitment: When Rejected Candidates Stop Being Customers (Part 1)
18 min. reading

NPS In Recruitment: When Rejected Candidates Stop Being Customers (Part 1)

What if the candidate you rejected yesterday was meant to become your customer tomorrow? In e-commerce and retail, this isn’t a hypothetical question—it’s daily reality. Every selection process leaves an impression that goes far beyond HR. It influences your brand, revenue, and the quality of people you ultimately attract. Yet most companies still don’t measure […]

Petra Kubita Nulickova Petra Kubita Nulickova
HR Manager, Head of HR v Aukro
Behind the HR Doors: What Bulgarian Companies Are Getting Wrong and Right in 2025
5 min. reading

Behind the HR Doors: What Bulgarian Companies Are Getting Wrong and Right in 2025

If 2024 was the year Bulgarian businesses started waking up to workplace change, 2025 is the year they’re being forced to adapt, or get left behind. From e-commerce startups in Sofia to family-run logistics firms in Plovdiv, I’ve spent the last 8 years working behind the scenes in HR departments across the country. And here’s […]

Martina Georgieva Martina Georgieva
Group Human Resources Director, BULMARKET GROUP JSC
E-commerce Talent Magnet: Award-Winning Recruiter Shares Winning Strategies
8 min. reading

E-commerce Talent Magnet: Award-Winning Recruiter Shares Winning Strategies

Getting 5 great CVs instead of 100 average ones – that’s what proper recruitment setup can achieve, according to experienced talent hunter Zdenka Krejčiková. As Recruiter of the Year 2018, she’s seen what separates successful e-commerce companies from those still drowning in average applications.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
She Saw the Same Problem at Every Company – Now She’s Fixing It
5 min. reading

She Saw the Same Problem at Every Company – Now She’s Fixing It

For over a decade, Ventsislava Nikolova kept seeing the same disconnect in companies: businesses wanted results but ignored the employee branding experience behind those results. That’s why she founded WorkVibes and is now organising Bulgaria’s premier Employer Branding Summit.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
5 Talent Acquisition Secrets That Actually Work in 2025 (Not What Everyone Else Is Doing)
8 min. reading

5 Talent Acquisition Secrets That Actually Work in 2025 (Not What Everyone Else Is Doing)

There's a reason why certain companies have candidates lining up while others struggle with talent acquisition for even basic roles. It's not what you think. After working with hundreds of hiring teams, Ventsislava Nikolova identified exactly what separates companies that attract great talent from those that don't. The gap is bigger than you'd expect.

Ventsislava Nikolova Ventsislava Nikolova
Founder and CEO, WorkVibes
Remote Work Strategy That Drives Training & Growth
12 min. reading

Remote Work Strategy That Drives Training & Growth

As remote work becomes standard for companies across Europe, businesses are discovering that success doesn’t come from simply hiring freelancers or building remote teams – it comes from properly managing their remote talent, and most importantly, developing them. With hybrid and remote work options now expected by a large portion of the workforce, companies must […]

Biljana Dimitrievska Biljana Dimitrievska
CEO, SkillSpotterZ® | Global Remote Talent Specialist & Job-Talent Board Owner
The Future of HR in E-commerce: Insights from Award-Winning Czech HR
19 min. reading

The Future of HR in E-commerce: Insights from Award-Winning Czech HR

Petra Kubita Nulíčková is among the most prominent personalities on the Czech HR scene. As the recipient of the Recruiter of the Year 2019 award and HR personality according to the Employers’ Club 2020, she brings a unique combination of expertise and innovative thinking to the field of human resources. Her scope extends beyond the […]

Petra Kubita Nulickova Petra Kubita Nulickova
HR Manager, Head of HR v Aukro