Online shopping is booming, and if youâre running a small or medium-sized business, you canât afford to miss out on the mobile revolution. More and more people are reaching for their phones to browse and buy, so itâs time to get smart about mobile marketing strategies. Donât worry, though â weâve got some tips that [âŠ]
New research from Quantum Metricâs, the Continuous Product Design tool reveals a startling discrepancy in mobile commerce. Though only one in five consumers routinely make purchases on their cellphones, 73% of monthly e-commerce traffic comes from mobile devices.
Recent findings from a Censuswide study highlight a growing trend: younger generations are significantly increasing their social media engagement during popular events such as the Olympics and reality TV shows.
Online buying, which depends more and more on mobile devices, has expanded mobile e-commerce. The shift in customer behavior has changed the way companies interact with e-commerce systems so they may provide simple and quick purchasing experiences.
As e-commerce marketing evolves, Germanyâs mobile app market is experiencing remarkable growth, presenting exciting opportunities for businesses. In 2023, Germans spent an astounding 64 billion hours on mobile apps, highlighting the increasing role of mobile marketing in consumersâ daily lives.
As competition increases, advertisers need to optimise their spend across platforms and experiment with different ad formats. Liftoff analysed trends in four key app verticals: gaming, e-commerce, finance and entertainment.
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