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Embracing a Cookieless Future with Mixed Marketing Modeling
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Embracing a Cookieless Future with Mixed Marketing Modeling

For nearly 30 years third party cookies have been the backbone of online and user tracking, giving businesses valuable insights into user behaviour. But with increasing privacy regulations the future of cookies is uncertain. Businesses need to focus on consent, compliant data collection and ways to measure campaign performance as consumers get more worried about […]

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