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Mozilla Acquires Anonym to Boost Ad Privacy
2 min. reading

Mozilla Acquires Anonym to Boost Ad Privacy

Mozilla is making a big move to improve privacy in online advertising by acquiring Anonym, a Silicon Valley start-up. Anonym, founded in 2022 by former Meta execs Brad Smallwood and Graham Mudd, focuses on privacy-preserving digital ads and has support from Griffin Gaming Partners, Norwest Venture Partners, and Heracles Capital.

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How Do You Set Realistic Marketing Expectations?
4 min. reading

How Do You Set Realistic Marketing Expectations?

What can you expect from working with a strategist or agency? In marketing circles, we often encounter unrealistic ideas about campaign effectiveness, performance and budgets. Digital itself is changing incredibly fast. What was hot a few months ago can be very different today. Similarly, the price of media space (paid campaigns on social media, Google, […]

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