Just a few years ago, visibility depended on knowing the right keywords. Today, everything has changed – because your most important shopper isn’t human anymore. It’s AI. Algorithms now control the majority of product discovery. Whether customers use voice assistants, marketplace search bars, personalised feeds, or visual browsing, shoppers increasingly rely on AI-powered systems to […]
Instagram has evolved from a purely visual platform into a role previously dominated by search engines. As Google began indexing content from professional accounts, the platform became a source of answers in search results. Brands are therefore naturally reevaluating how they talk about products, how they build their profiles, and what they actually publish. What […]
Imagine Google knowing your company better than your own employees do. It knows who founded it, where it’s based, what it sells, and how it connects to other brands. This isn’t science fiction—it’s the reality of brand entities. And if your company isn’t part of this system yet, you’re losing the most important game in […]
The world’s leading search marketing conference is back with an AI-focused keynote and free access to MeasureFest. Ecommerce Bridge readers get 15% off.
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The phrase “SEO is dead” resurfaces in the industry time and again, usually whenever a breakthrough technology emerges. But the reality is different: SEO isn’t dying—it’s evolving. Over the past two years, AI has become the catalyst of this transformation, fundamentally reshaping how people search for and consume information. So what lies ahead for SEO […]
According to Pew Research Center data from March 2025, only 8% of users who saw AI summaries in search results clicked on traditional links. For classic pages without AI summarization, it was almost twice as much. This difference clearly shows that the rise of generative AI is directly changing user behavior in search engines.
Vienna’s getting another big digital marketing event this fall. SERP Conf is coming back to the Austrian capital on October 14th, bringing some well-known names from the SEO and e-commerce world. This isn’t your typical marketing conference with endless sales pitches. The organisers are pretty upfront about that – they want sessions that people can […]
Google finally figured out something obvious: sites that actually know their stuff should rank better than sites that just spam keywords everywhere. Now they’re rewarding topical authority – basically, being really good at one thing instead of avarage at everything. If you run an online store, this is huge. The days of writing random blog […]
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