3 min. reading

Chinese DeepSeek Shakes Tech World

In a significant development for the tech and e-commerce sector, Chinese AI chatbot DeepSeek has become the most downloaded free app on Apple's App Store, sending shock waves throughout the global tech market. The AI assistant, launched on January 20, has captured attention not only because of its capabilities but also because of its potential to change the dynamics of the current AI market.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
Chinese DeepSeek Shakes Tech World
Source: Depositphotos

What makes DeepSeek special is that it is, apparently, much cheaper. While industry leader OpenAI is reported to have spent more than $100 million on the development of GPT-4, DeepSeek developed its model from $6 million. This cost advantage was achieved by the use of high-end Nvidia A100 chips in combination with other relatively cheaper processors.

 Experts argue that this figure is misleading because it does not account for broader research and development costs, data acquisition, personnel expenses, infrastructure costs, and hardware investments.

Performance and Features

Just like ChatGPT, DeepSeek works by providing answers to questions, and it is comparable to the o1 model of OpenAI in mathematics and coding. It is a ‘reasoning’ model that thinks and responds as human beings do, making it particularly useful for business and customer service purposes.

Source: Artificial Analysis Graphic: Jasmine Cui and Joe Murphy / NBC News

Performance compared Source: Artificial Analysis Graphic: Jasmine Cui and Joe Murphy / NBC News

The system is particularly good at demonstrating its reasoning process in solving a problem by breaking down its reasoning process in steps. It can also, like a human solving a puzzle, trace back through its logic and correct earlier steps if needed.

This transparent approach enables users to know how it comes up with its recommendations.

DeepSeek Raises Ethical Concerns

DeepSeek’s rise in the AI landscape is raising important questions about the consequences of its technology, especially given that it was trained on the backbone of expensive hardware that may have been developed to break the US export controls.

While the performance of its R1 model, which is capable of replicating the functionality of OpenAI’s o1 but at a fraction of the cost, is impressive, it also reveals the possibility of unmonitored or unethical practices in the development of AI in the rest of the world.

The company’s capacity to successfully incorporate Nvidia A100 chips, which were previously restricted by US regulations, is a red flag on the authenticity of the company and how such technologies can be used to subvert the international order.

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Moreover, the conformity of DeepSeek’s responses to sensitive historical events to the Chinese government censorship is worrying, as it shows that the model could be used to support state-controlled narratives, which could limit the usefulness and credibility of the model globally.

Thus, as markets respond to this perceived threat to American technological supremacy, the wider implications of DeepSeek’s strategy—innovative yet morally sound—need to be thoroughly analysed.

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Katarína Šimčíková
Project manager, Ecommerce Bridge EU

I lead Ecommerce Bridge magazine for Europe, overseeing our content strategy and European language editions.

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