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Cross-Border E-commerce: Amazon Leads $360B Global Race

Worldwide e-commerce data from ECDB shows Amazon and Alibaba stand as the leading entities in cross-border e-commerce. Amazon achieved $360 billion in cross-border GMV in 2023, according to ECDB while maintaining superior global reach and customer satisfaction, which equals Egypt's GDP.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU
Cross-Border E-commerce: Amazon Leads $360B Global Race
Source: Depositphotos

Alibaba controls four of the ten largest cross-border marketplaces according to ECDB data. Their Southeast Asian markets drive substantial cross-border revenue at Taobao and Tmall, which stands at $19.9B and $13.4B respectively in 2023.

Lazada leads the market in Indonesia but AliExpress operates globally. ECDB platform reporting shows there are cross-border e-commerce operations beyond just these titans.

Shopee leads both Southeast Asia and Latin America while eBay together with Zalando concentrates on European market sales.

cross-border e-commerce

Source: ECDB

MercadoLibre controls the market in Latin America while Walmart holds significant power in both Canada and Mexico.

This market trend analysis demonstrates that cross-border e-commerce success derives from selective regional focus instead of worldwide coverage.

As emerging markets expand through improved logistics, the focus strategy continues to deliver effectiveness.

The analysis demonstrates that selective market choice often surpasses general geographic reach as the key success factor across border e-commerce sectors.

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Katarína Šimčíková
Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU

Freelance Digital Marketing Specialist at Ecommerce Bridge with nearly a decade of experience in digital marketing, where I’ve specialised in managing international teams and building strategic partnerships. As former International Team Lead at Groupon, I managed teams across various European countries, handled KPI achievement, and worked daily with agencies in English. These days, I focus on content strategy, link building, and coordinating with international agencies in e-commerce expansion. What truly fulfils me is working with people and seeing everyone happy and satisfied with the results. I’m passionate about researching and writing about the latest trends in e-commerce and digital marketing, bringing fresh insights and industry news to our readers. I hold a Master’s degree in Mass Media Studies and completed international courses in London and Bristol.

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