1 min. reading

Ad blocking

Ad blocking is software that blocks ads in your browser. It can be installed as a browser extension. It can detect and block advertisements as you browse websites. For example, it can block banner ads or pop-ups, or various animations or videos. One of the most popular software is AdBlock Plus, which can be installed on various browsers.

 

Ad blockers use various techniques to identify and block ads, including DNS filtering, JavaScript manipulation, and content filtering.

Key terms:

  • Adware: Software that displays advertisements on a user’s device.
  • Pop-up blocker: A software tool that prevents unwanted pop-up windows from appearing.
  • Malware: Malicious software that can harm a user’s device.
  • Content filtering: A technique used by ad blockers to identify and block specific content, such as ads.

Example: A user wants to avoid being tracked by advertisers and wants to block ads from loading on their favorite website. They install an ad blocker on their browser, which filters out the ads and allows them to view the website without interruptions.

Share article
Similar articles
Google’s $75B AI Investment Plan for 2025
2 min. reading

Google’s $75B AI Investment Plan for 2025

In a statement from CEO Sundar Pichai on Alphabet’s Q4 2024 earnings release, the company said it intends to spend about $75 billion in capital expenditures in 2025. This is a significant increase from the $32.3 billion that was spent in 2023 and shows how the competition between tech giants to boost their AI capabilities […]

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
Read article
Video on LinkedIn is Gaining More Prominence
3 min. reading

Video on LinkedIn is Gaining More Prominence

Video content captures attention—we see this across virtually all platforms. Reels dominate on Instagram, Facebook is full of videos, and even YouTube, which is built on videos, has its Shorts. And finally, we encounter them in e-commerce when presenting products. The business network LinkedIn reported that video viewership increased by 36% year-over-year and therefore decided […]

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
Read article
Bridge Now

Latest news right NOW

10+ unread

10+