Average Order Value

AOV (Average Order Value) is an important number for e-commerce enterprises because it measures the average amount spent by customers on a single transaction. It is an important KPI (Key Performance Indicator) that allows organizations to better understand their consumers' spending habits, identify areas for development, and optimize their sales strategy. The average order value is calculated by dividing total business revenue by the number of individual orders. For example, if a store makes €10,000 in sales and receives 100 orders in one month, the AOV would be: AOV = €10,000 / 100 = €100