AOV (Average Order Value) is an important number for e-commerce enterprises because it measures the average amount spent by customers on a single transaction. It is an important KPI (Key Performance Indicator) that allows organizations to better understand their consumers' spending habits, identify areas for development, and optimize their sales strategy. The average order value is calculated by dividing total business revenue by the number of individual orders. For example, if a store makes €10,000 in sales and receives 100 orders in one month, the AOV would be: AOV = €10,000 / 100 = €100
German fashion platform About You has made a surprising strategic pivot: while negotiating a €1.2 billion acquisition by Zalando, the company has dramatically lowered entry barriers for sellers. Registration fees are now eliminated, onboarding takes just 3-4 weeks, and requirements for small brands have been slashed – as Ecommerce News EU informed. What’s driving this […]
What if one simple change could transform angry customers into loyal fans before they even complain? At Metrica Ltd., we discovered that the secret isn’t faster shipping or lower prices—it’s knowing your customers so well that problems disappear before they start. Here are 6 proven CRM methods that changed everything for us.
Spanish retail El Corte Inglés has delivered strong financial results for 2024, marking the third consecutive year of significant profitability improvements. According to information from Ecommerce-news.es portal, the company continues its solid post-pandemic recovery with impressive revenue and margin growth.