AOV (Average Order Value) is an important number for e-commerce enterprises because it measures the average amount spent by customers on a single transaction. It is an important KPI (Key Performance Indicator) that allows organizations to better understand their consumers' spending habits, identify areas for development, and optimize their sales strategy. The average order value is calculated by dividing total business revenue by the number of individual orders. For example, if a store makes €10,000 in sales and receives 100 orders in one month, the AOV would be: AOV = €10,000 / 100 = €100
A shift away from neutrality and a return to bold emotional expression. Pinterest has released Pinterest Palette™ 2026, five trend-driven colours identified through the behaviour of more than 600 million users. The palette reflects how people want to feel, present themselves, and visually express identity in an increasingly chaotic world.
Topshop has launched a standalone European online store covering 23 EU countries, including France, Germany, Italy and Spain. The new site, built on Shopify, gives the brand a direct-to-consumer channel in Europe alongside its existing presence on ASOS. The move was reported by Retail Gazette.
Today’s customers compare more than ever before. In online retail, the winner is the one they trust. For a large share of customers, the online shopping journey now begins on marketplaces. However, new data shows that what ultimately drives a purchase decision is no longer mere presence on a platform but the ability to build […]
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