Cause marketing

Cause marketing is marketing that combines business growth with corporate social responsibility. These companies support non-profits for example to look good.

Introduction
/ Dictionary
/ Cause marketing

Cause marketing is marketing that combines business growth with corporate social responsibility. These companies support non-profits for example to look good. They also encourage their customers to donate to the organisations they work with and support them in that. One way is to sell products where the profits go to the organisation or buy one give one where you buy a product and they give another to someone in need.

Why M&S Chose TikTok Shop and Zalando for Growth

British retail giant Marks & Spencer is significantly changing its online sales strategy. According to a ChannelX report, the company has signed a deal with Zalando to handle all logistics in continental Europe and is simultaneously entering TikTok Shop, where one beauty product sells every second in the UK.

Katarína Šimčíková
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU

TikTok Shop Blocked 70 Million Products in Six Months

yesterday

2 min. reading

TikTok Shop Blocked 70 Million Products in Six Months

TikTok Shop released numbers showing the scale of fighting fraud in online commerce. The platform rejected over 70 million products before listing in the first six months of 2025 – that’s 40% more than the previous half-year. On top of that, they declined 1.4 million seller registration applications.

Katarína Šimčíková
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU

Can Deposit Returns Work for Cosmetics? Kaufland Tests the Idea

10. November 2025

2 min. reading

Can Deposit Returns Work for Cosmetics? Kaufland Tests the Idea

German retailer launches pilot that could change the packaging game. Kaufland customers in Munich now return empty cosmetics packaging the same way they’d return a Coke bottle – for 29 cents each at the deposit machine. The details come from Kaufland’s press release published on their corporate newsroom.

Katarína Šimčíková
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU