Targeting is the process of making an ad relevant to the audience it’s for. This comes after market segmentation which is the process of understanding the market and before positioning which is the differentiator from competition. There are also several other things to consider when targeting such as size of the segment or if it’s attractive for the company and can grow. These parameters will tell you if a market is profitable or beneficial for the company.
Practical Attendee Guide for Balkan Ecommerce Summit Next Week
The highly anticipated Balkan Ecommerce Summit 2025 is just days away, set to transform Sofia into the e-commerce hub of the Balkan region on April 29-30, 2025 at Arena Sofia. As the event approaches, this Attendee Guide for Balkan Ecommerce Summit provides everything you need to know to make the most of this premier digital commerce […]