1 min. reading

What are SMART goals?

SMART Goals are a framework for setting effective objectives. The acronym SMART stands for: Specific: Goals should be clear and precise, not vague.

SMART Goals are a framework for setting effective objectives. The acronym SMART stands for:

Specific: Goals should be clear and precise, not vague. Measurable: You should be able to quantify or at least have some way to measure progress.

Achievable: Goals should be realistic and attainable given your resources and constraints.

Relevant: The goal should align with broader objectives and be worthwhile.

Time-bound: There should be a specific timeframe for achieving the goal.

This framework helps in creating well-defined goals that are more likely to be achieved. For example, instead of saying “I want to increase sales,” a SMART goal would be “Increase monthly sales revenue by 15% within the next quarter through launching two new product lines and expanding our email marketing campaign.” Using SMART goals can improve focus, increase motivation, and provide a clear path to success in both personal and professional contexts. They help transform vague intentions into concrete plans of action.

 

Share article
Similar articles
Reddit Launches Quality Score for Ad Campaigns
3 min. reading

Reddit Launches Quality Score for Ad Campaigns

Reddit just rolled out something every advertiser will recognise – a quality score system for ads, just like Google’s. The new optimisation score rates your account setup and tells you exactly where to improve, making Reddit advertising less of a guessing game.

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge