1 min. reading

What are SMART goals?

SMART Goals are a framework for setting effective objectives. The acronym SMART stands for: Specific: Goals should be clear and precise, not vague.

SMART Goals are a framework for setting effective objectives. The acronym SMART stands for:

Specific: Goals should be clear and precise, not vague. Measurable: You should be able to quantify or at least have some way to measure progress.

Achievable: Goals should be realistic and attainable given your resources and constraints.

Relevant: The goal should align with broader objectives and be worthwhile.

Time-bound: There should be a specific timeframe for achieving the goal.

This framework helps in creating well-defined goals that are more likely to be achieved. For example, instead of saying “I want to increase sales,” a SMART goal would be “Increase monthly sales revenue by 15% within the next quarter through launching two new product lines and expanding our email marketing campaign.” Using SMART goals can improve focus, increase motivation, and provide a clear path to success in both personal and professional contexts. They help transform vague intentions into concrete plans of action.

 

Share article
Similar articles
New German Law Lets You Cancel Online Orders With One Click
2 min. reading

New German Law Lets You Cancel Online Orders With One Click

Starting June 2026, every online retailer in Germany must include a prominent “Cancel Contract” button that works with just one click. The German Ministry of Justice calls it consumer protection – but e-commerce businesses are calling it unnecessary bureaucracy.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU
TikTok Grocery Sales Jumped 120% This Year
3 min. reading

TikTok Grocery Sales Jumped 120% This Year

Something wild has been happening on TikTok lately. Lidl, the German discount supermarket, has been dropping limited products on TikTok Shop and they’re selling out faster than ever. Their Dubai chocolate bars – those pistachio-filled ones everyone’s obsessing over – sold 72 bars every second and ran out of stock in 90 minutes. At regular […]

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU