In web search results, a brief excerpt or summary of a webpage’s content, displayed below the page title and URL. Snippets provide users with a quick preview of the page’s relevance to their search query. They can be regular text excerpts, rich snippets with additional data like ratings or prices, or featured snippets prominently displayed at the top of search results. Search engines typically generate snippets automatically, though website owners can influence them through optimization techniques.
The Role of Keyword Research in PPC
In the current competitive environment of digital marketing, researching PPC keywords is a crucial aspect of running effective Google Ads campaigns. Conducting a comprehensive analysis of keywords enables the identification of the most impactful search terms and refines bidding tactics to enhance return on investment (ROI). In this article, we will explore how to build […]