What is Connected TV (CTV)?

Connected TV (CTV) refers to watching video content on a television connected to the internet – either directly (e.g.

Introduction
/ Dictionary
/ What is Connected TV (CTV)?

Connected TV (CTV) refers to watching video content on a television connected to the internet – either directly (e.g., smart TV), or through devices such as set-top boxes or gaming consoles. It enables streaming content from platforms like YouTube, Netflix, or television archives and also brings new possibilities for targeted advertising similar to digital channels.

How Mobile Commerce Community Marketing Drives Higher ROI Than Traditional Channels

Mobile applications are experiencing one of their most stable and simultaneously most profitable years. After the pandemic boom and subsequent correction, the market has stabilized. The figures show that users’ attention and money are concentrating on mobile more than ever before, making mobile commerce community marketing the key differentiator for brands seeking sustainable growth.

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

Read article

Although B2B Advertising Budgets Are Growing, Marketers Still Struggle with Efficiency

21. May 2025

4 min. reading

Although B2B Advertising Budgets Are Growing, Marketers Still Struggle with Efficiency

Companies are spending more on advertising, but results often lag. Growing digital advertising budgets alone are not enough. Purchasing decisions are becoming more complex, traditional approaches are ceasing to work, and advertising misses the target. A new global survey reveals why a return on investment in B2B marketing is not materialising. Let’s look at what […]

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

Read article

Tips for Optimising Your E-shop for Expansion

21. May 2025

11 min. reading

Tips for Optimising Your E-shop for Expansion

Expanding your e-shop into new markets might sound exciting, but it’s also full of hidden challenges that you might not consider. The truth is, to succeed in international markets, you need more than just ambition: you need preparation. Every market comes with its expectations, shopping habits, and competition. If you want to be accepted by […]

Marcin Pondo
Managing Director, Consulting Hungary

Read article