What is Connected TV (CTV)?

Connected TV (CTV) refers to watching video content on a television connected to the internet – either directly (e.g.

Introduction
/ Dictionary
/ What is Connected TV (CTV)?

Connected TV (CTV) refers to watching video content on a television connected to the internet – either directly (e.g., smart TV), or through devices such as set-top boxes or gaming consoles. It enables streaming content from platforms like YouTube, Netflix, or television archives and also brings new possibilities for targeted advertising similar to digital channels.

WhatsApp Unifies Marketing Across Facebook and Instagram

WhatsApp announced major business updates at its Miami conference that integrate marketing management across WhatsApp, Facebook, and Instagram. Companies can now handle campaigns for all three platforms through a single Ads Manager dashboard.

Katarína Šimčíková
Project manager, Ecommerce Bridge EU

Gen Z More Open to AI Influencers But Cares Less About Authenticity

4. July 2025

4 min. reading

Gen Z More Open to AI Influencers But Cares Less About Authenticity

Something big is happening in influencer marketing. While brands experiment with AI-generated personalities, most people still don’t trust them. The twist? Authenticity might not matter as much as everyone thinks.

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Project manager, Ecommerce Bridge EU

Reddit Launches Quality Score for Ad Campaigns

4. July 2025

3 min. reading

Reddit Launches Quality Score for Ad Campaigns

Reddit just rolled out something every advertiser will recognise – a quality score system for ads, just like Google’s. The new optimisation score rates your account setup and tells you exactly where to improve, making Reddit advertising less of a guessing game.

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge