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What is Connected TV (CTV)?

Connected TV (CTV) refers to watching video content on a television connected to the internet โ€“ either directly (e.g.

Connected TV (CTV) refers to watching video content on a television connected to the internet โ€“ either directly (e.g., smart TV), or through devices such as set-top boxes or gaming consoles. It enables streaming content from platforms like YouTube, Netflix, or television archives and also brings new possibilities for targeted advertising similar to digital channels.

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