CPO – Cost per order is a term that refers to the cost of ordering a campaign or internet advertising. This cost is calculated by dividing the cost of the ad by the number of successful orders.
CPO – Cost per order is a term that refers to the cost of ordering a campaign or internet advertising. This cost is calculated by dividing the cost of the ad by the number of successful orders. The purpose of this calculation is to determine how much it costs to get an order. If the main purpose of this form of marketing is simply to generate sales, then cost per order is the preferred way to measure this data.
GPeC SUMMIT returns to Bucharest on May 26, 2026, expecting more than 800 C-level participants from across e-commerce and digital marketing. The event combines a conference, expo, and high-level networking in one venue. Following last year’s anniversary edition, when the event marked its 20th year, it continues to build on its position as a key […]
More than 3,200 people from 35 countries came to Sofia at the end of April for Balkan E-commerce Summit 2026, a noticeable jump from last year. The event is getting bigger fast and with it, so is the region’s role in European e-commerce.
Europe’s cross-border e-commerce market reached €108 billion in 2025, but growth is slowing after years of rapid expansion. According to the latest “TOP 500 B2C Cross-Border Retail Europe” report by Cross-Border Commerce Europe, the sector is shifting towards efficiency and profitability. For years, cross-border e-commerce was one of the fastest growth drivers in retail. The […]
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