Creating affiliate links that go directly to specific products rather than a homepage. This technique improves user experience by eliminating additional navigation steps and increases conversion rates by landing visitors on the exact product theyโre interested in. Deep links are especially effective for product reviews, comparison articles, and targeted promotions. Many affiliate networks provide tools to generate deep links automatically for any page on a merchantโs website.
Whatโs Next for Balkan E-Commerce in 2026? Insights from Nikola Ilchev
Last yearย Nikola Ilchev,ย shared with us his long-term vision for building the Balkan Ecommerce Summit as a platform that connects the e-commerce community across the region. One year later, the summit continues to evolve โ responding to new challenges, technological shifts, and changing priorities of online businesses. We spoke with Nikola about what the 2026 edition [โฆ]



