Demand generation is a strategic process to spark interest in your products or services. It uses various tactics to generate and convert buyer interest, including: 1.
Demand generation is a strategic process to spark interest in your products or services. It uses various tactics to generate and convert buyer interest, including:
1. Content marketing
2. SEO
3. Email campaigns
4. PPC advertising
5. Social media
6. Marketing automation
7. Partnerships
The goal is to engage potential customers and build long-term relationships through valuable content, fostering trust and brand loyalty.
As we look at 2024, TikTok has emerged as a powerhouse of digital transformation, reaching an impressive milestone of 170 million American users within its global community of over one billion. The platform’s unique approach to content has revolutionized how businesses engage with their audiences, particularly through TikTok Shop, where monthly LIVE sessions have seen […]
According to the ECDB (E-commerce Data Base), the European e-commerce landscape is changing dramatically as Chinese platforms capture a larger portion of the market. As domestic e-commerce growth in China slows to just 3.5% in 2023—less than the growth of most of the top 10 global markets—Chinese giants are increasingly looking westward for expansion opportunities.
According to recent data, the TikTok shop has grown in popularity as a destination for holiday shoppers this season. Black Friday and Cyber Monday in 2024 saw unprecedented levels of engagement from both major brands and independent retailers, according to the social media giant.
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