What is Digital PR?

Digital PR? It’s like traditional PR’s cooler, tech-savvy cousin. Instead of schmoozing at fancy events, we’re talking online buzz and internet fame. Think bloggers, not billboards. Social media mavens instead of TV spots.

It’s all about getting your brand out there in the wild west of the internet. You’ve got to be everywhere – Twitter, Instagram, you name it. And don’t forget those influencers – they’re like digital word-of-mouth on steroids.

But it’s not just about being loud. You’ve got to be smart too. SEO tricks, viral content, the whole shebang. It’s about making Google love you as much as your customers do.

And let’s face it, in this day and age, if you’re not online, you might as well be invisible. Digital PR is how you make sure your brand doesn’t get lost in the internet void.

So yeah, it’s PR for the internet age. Less champagne and caviar, more clicks and shares. That’s the world we live in now.

WhatsApp Unifies Marketing Across Facebook and Instagram

WhatsApp announced major business updates at its Miami conference that integrate marketing management across WhatsApp, Facebook, and Instagram. Companies can now handle campaigns for all three platforms through a single Ads Manager dashboard.

Katarína Šimčíková
Project manager, Ecommerce Bridge EU

Gen Z More Open to AI Influencers But Cares Less About Authenticity

Something big is happening in influencer marketing. While brands experiment with AI-generated personalities, most people still don’t trust them. The twist? Authenticity might not matter as much as everyone thinks.

Katarína Šimčíková
Project manager, Ecommerce Bridge EU

Reddit Launches Quality Score for Ad Campaigns

Reddit just rolled out something every advertiser will recognise – a quality score system for ads, just like Google’s. The new optimisation score rates your account setup and tells you exactly where to improve, making Reddit advertising less of a guessing game.

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge