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The email unsubscribe rate measures the percentage of recipients who opt out of future communications from a sender. It’s calculated by dividing the number of unsubscribes by the number of delivered emails, then multiplying by 100. Recipients typically unsubscribe via a link in the email. This metric is crucial for email marketing, alongside open rates, click-through rates, bounce rates, and conversion rates. A high unsubscribe rate may signal issues with content relevance or email frequency. Marketers use this data to refine strategies and improve subscriber retention.
The Role of Keyword Research in PPC
In the current competitive environment of digital marketing, researching PPC keywords is a crucial aspect of running effective Google Ads campaigns. Conducting a comprehensive analysis of keywords enables the identification of the most impactful search terms and refines bidding tactics to enhance return on investment (ROI). In this article, we will explore how to build […]
