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The email unsubscribe rate measures the percentage of recipients who opt out of future communications from a sender. It’s calculated by dividing the number of unsubscribes by the number of delivered emails, then multiplying by 100. Recipients typically unsubscribe via a link in the email. This metric is crucial for email marketing, alongside open rates, click-through rates, bounce rates, and conversion rates. A high unsubscribe rate may signal issues with content relevance or email frequency. Marketers use this data to refine strategies and improve subscriber retention.
Italy’s E-commerce Market Reaches €90.6 Billion
Italian e-commerce generated €90.6 billion in revenue in 2025, up 6% year-on-year, according to the new Ecommerce in Italy 2026 report from Casaleggio Associati. The study, based on analysis of more than 16,000 e-commerce sites and interviews with over 145 industry professionals, shows a market that is still growing, but at a slower and more […]
