The email unsubscribe rate measures the percentage of recipients who opt out of future communications from a sender. It’s calculated by dividing the number of unsubscribes by the number of delivered emails, then multiplying by 100. Recipients typically unsubscribe via a link in the email. This metric is crucial for email marketing, alongside open rates, click-through rates, bounce rates, and conversion rates. A high unsubscribe rate may signal issues with content relevance or email frequency. Marketers use this data to refine strategies and improve subscriber retention.
Gen Z More Open to AI Influencers But Cares Less About Authenticity
Something big is happening in influencer marketing. While brands experiment with AI-generated personalities, most people still don’t trust them. The twist? Authenticity might not matter as much as everyone thinks.