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The email unsubscribe rate measures the percentage of recipients who opt out of future communications from a sender. It’s calculated by dividing the number of unsubscribes by the number of delivered emails, then multiplying by 100. Recipients typically unsubscribe via a link in the email. This metric is crucial for email marketing, alongside open rates, click-through rates, bounce rates, and conversion rates. A high unsubscribe rate may signal issues with content relevance or email frequency. Marketers use this data to refine strategies and improve subscriber retention.
The Rise of TikTok: Transforming Entertainment, Commerce, and Culture in 2024
As we look at 2024, TikTok has emerged as a powerhouse of digital transformation, reaching an impressive milestone of 170 million American users within its global community of over one billion. The platform’s unique approach to content has revolutionized how businesses engage with their audiences, particularly through TikTok Shop, where monthly LIVE sessions have seen […]
