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What is Email Unsubscribe Rate?

The email unsubscribe rate measures the percentage of recipients who opt out of future communications from a sender. It’s calculated by dividing the number of unsubscribes by the number of delivered emails, then multiplying by 100.

The email unsubscribe rate measures the percentage of recipients who opt out of future communications from a sender. It’s calculated by dividing the number of unsubscribes by the number of delivered emails, then multiplying by 100. Recipients typically unsubscribe via a link in the email. This metric is crucial for email marketing, alongside open rates, click-through rates, bounce rates, and conversion rates. A high unsubscribe rate may signal issues with content relevance or email frequency. Marketers use this data to refine strategies and improve subscriber retention.

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