What is Internal Linking?

Internal linking refers to the practice of creating hyperlinks that connect one page of a website to another page within the same domain. These links help users navigate the site and assist search engines in understanding its structure and hierarchy.

Why is Internal Linking Important?

Internal linking improves SEO by helping search engines index content and distribute ranking power across pages. It enhances user experience by guiding visitors to relevant pages, keeping them engaged longer on the site. Internal links also define site structure, highlighting the most important pages.

Best Practices for Internal Linking

Use descriptive anchor text to clarify link destinations. Link to high-value pages strategically to boost their visibility. Avoid broken links, as they harm user experience and SEO performance.