What is Long-tail Keyword?

Long-tail keywords are specific, often longer phrases that users search for, typically consisting of three or more words. They tend to have lower search volume but higher conversion rates due to their specificity.

Here’s a brief overview:

1. Specificity: Long-tail keywords are more detailed and targeted than broad, generic terms.
2. Lower competition: They’re usually easier to rank for in search engines due to less competition.
3. Higher conversion rates: Users searching with long-tail keywords often have clearer intent, leading to better conversion rates.
4. Natural language: They often reflect how people actually speak or type queries.
5. Example: Instead of “shoes”, a long-tail keyword might be “comfortable running shoes for women”