What is PDP in E-commerce?

In the world of online shopping, a product detail page (PDP) serves as a digital showcase for individual items. It’s a dedicated webpage on an eCommerce platform that acts as a virtual salesperson, offering an in-depth look at a specific product. When potential buyers click on an item that catches their eye, they’re directed to this page, which aims to provide all the essential details they might need to make an informed purchase.

Trump Threatens the EU With New Tariffs

According to Reuters, U.S. President Donald Trump described EU trade practices as “very, very bad” for the United States and announced plans to impose new tariffs on the EU on January 21. A potentially major change in US-EU trade could result from Trump’s declaration at the White House that tariffs are “the only way” to achieve […]

Read article

Understanding Paid Social Media Advertising

yesterday

13 min. reading

Understanding Paid Social Media Advertising

Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer […]

Dávid Krumpár
Head of Performance, Lighthouse Media Solutions

Read article

Why Only 26% Rate Digital Experiences as Excellent and How to Improve

yesterday

3 min. reading

Why Only 26% Rate Digital Experiences as Excellent and How to Improve

Only 26% of customers rate digital experiences as excellent. What can be done? Last year saw a surge in news about unified data and generative AI, both having the potential to transform customer experience. Why does personalisation often fail? And what sets market leaders apart from other companies? The Adobe Digital Trends 2024 report focused […]

Read article