What is Social Commerce?

Social Commerce refers to the practice of buying and selling products or services directly within social media platforms.

Here’s a concise explanation: Social Commerce is the integration of e-commerce functionality into social media platforms, allowing users to complete the entire shopping process – from product discovery to purchase – without leaving their preferred social media app. This approach leverages social networks’ user engagement and connectivity to create a more interactive and seamless shopping experience.

Key features of Social Commerce often include:

1. Shoppable posts or ads
2. In-app checkout processes
3. Product recommendations based on user interests and social connections
4. User-generated content like reviews and photos
5. Direct messaging between buyers and sellers

Popular platforms for Social Commerce include Facebook, Instagram, Pinterest, and TikTok. While Facebook leads Social Commerce in many Western markets, the adoption rate varies across different regions and demographics.

Social Commerce aims to reduce friction in the online shopping journey by capitalizing on users’ existing social media habits and trusted networks.

Selling on TikTok: Spain’s Shop Guide Unveiled

TikTok has released a comprehensive guide for selling on TikTok as it prepares to launch TikTok Shop in Spain. This extensive resource reveals the inner workings of the TikTok marketplace, offering crucial insights for merchants eager to start selling on the platform. Spanish sellers who master these key features can gain a significant competitive edge […]

Read article

The Rise of Direct-to-Consumer (DTC) Brands in Europe

6. September 2024

3 min. reading

The Rise of Direct-to-Consumer (DTC) Brands in Europe

In recent years, Direct-to-Consumer (DTC) brands have gained significant traction in Europe. This business model, which involves brands selling directly to customers through their online channels, effectively bypasses traditional retail intermediaries like department stores or marketplaces. Consequently, DTC brands have fundamentally reshaped the retail landscape by focusing on personalized experiences, targeting niche markets, and building […]

Read article

Facebook Leads Social Commerce: Platform Trends in Social Shopping

5. September 2024

5 min. reading

Facebook Leads Social Commerce: Platform Trends in Social Shopping

Despite the growing enthusiasm and significant investments in social media shopping (Social Commerce) across Western markets, this innovative blend of social networking and e-commerce hasn’t yet achieved the resounding success that industry experts and platform developers initially anticipated. The concept of purchasing products directly through social media platforms has been met with a mix of […]

Read article