Whats is AEO?

AEO (Answer Engine Optimization) is a methodology focused on optimizing content to provide direct, concise answers to user queries, especially for AI-driven tools like voice assistants and answer boxes. It emphasizes structured data, user intent, and conversational formats to enhance visibility in answer engines.

AEO (Answer Engine Optimization) is a methodology focused on optimizing content to provide direct, concise answers to user queries, especially for AI-driven tools like voice assistants and answer boxes. It emphasizes structured data, user intent, and conversational formats to enhance visibility in answer engines.

Practical Attendee Guide for Balkan Ecommerce Summit Next Week

The highly anticipated Balkan Ecommerce Summit 2025 is just days away, set to transform Sofia into the e-commerce hub of the Balkan region on April 29-30, 2025 at Arena Sofia. As the event approaches, this Attendee Guide for Balkan Ecommerce Summit provides everything you need to know to make the most of this premier digital commerce […]

Katarína Šimčíková
Project manager, Ecommerce Bridge EU

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Instagram Launches Edits: What Does This New Video Editing Tool Offer?

yesterday

3 min. reading

Instagram Launches Edits: What Does This New Video Editing Tool Offer?

Instagram has officially unveiled Edits — its own video editing application. It will be particularly appreciated by content creators and small brands looking to scale their video production. This is a direct response to the popular CapCut tool, which falls under ByteDance. How do these applications differ, and what potential do they have for e-commerce?

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

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Strategic Marketing Planning: The 6 Steps to Business Success

yesterday

13 min. reading

Strategic Marketing Planning: The 6 Steps to Business Success

Marketing research indicates that approximately 50-60% of marketers formally document their marketing strategy. Companies often underestimate marketing planning, even though it has been proven to increase their chances of success (by over 300%!) and ROI (by 60%!) compared to companies that don’t plan. In this article, we will look at the basics of planning in […]

Martin Murza
CEO, Murza

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