Google Unveils New Features, Promises Improved Search

At the recent Google I/O conference, the company unveiled new updates. One of the most important new features is the introduction of AI Overviews, which provide concise answers to complex questions. Unfortunately, it's only available to Google users in the US for now.

The innovation uses generative AI powered by Google Gemini. AI Overviews is designed to add value beyond traditional search results. It provides snippets of information from web content designed for more complex queries. Alongside the news, Google will also introduce a new web filter that will allow users to revert to the traditional view of text links at any time.

When will we see the change? As the company reports:

“Today, AI overviews will start showing up for everyone in the US, with more countries coming soon. That means hundreds of millions of users will have access to AI Stories this week, and we expect more than a billion people to have access by the end of the year.”

GA4 Updates Promise Better Reporting and Insights

Google has unveiled a series of updates to Google Analytics 4 (GA4) that promise to revolutionise the way marketers analyse and use their data. The updates focus on improved cross-channel reporting, advanced AI-driven insights and robust support for privacy-focused tracking.

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Football Fever: How Euro 2024 is Driving Spending in the UK

25. June 2024

2 min. reading

Football Fever: How Euro 2024 is Driving Spending in the UK

As we hit the halfway mark of the UEFA Euro 2024, football fans are getting ready for a summer of fun and spending.

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Do We Need to Track Engagement Rates for Online Campaigns?

24. May 2024

3 min. reading

Do We Need to Track Engagement Rates for Online Campaigns?

What does tracking of this metric give us and what data is behind the name? Traditional advertising (print, TV, radio, billboards, etc.) doesn’t allow customer engage with ads straight away as the customer does not have the opportunity to respond to the ad itself. Digital marketing, on the other hand, has introduced the possibility of […]

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