When parents ignore your emails and SMS gets lost in the noise, what do you do? One toy retailer turned to Viber and transformed busy parents into engaged shoppers with 20% conversion rates through strategic omnichannel messaging. It's just one example of how retailers are rewriting the rulebook on customer engagement and the results will […]
A comprehensive marketing plan is an alpha and omega of every marketing strategy. Whether you are launching a new product or defining a brand’s strategy, you need one to guide you to your business goals. Though creating a marketing plan might seem overwhelming, it doesn’t have to be. With a good marketing plan template, you’re […]
Marketing research indicates that approximately 50-60% of marketers formally document their marketing strategy. Companies often underestimate marketing planning, even though it has been proven to increase their chances of success (by over 300%!) and ROI (by 60%!) compared to companies that don’t plan. In this article, we will look at the basics of planning in […]
Guerrilla marketing is an innovative advertising strategy that leverages surprise and unconventional methods to promote products or services. This approach is particularly effective in capturing consumer attention in a crowded marketplace, often relying on creativity and low-cost tactics rather than traditional media channels. Guerrilla marketing is a way for a company to get the word […]
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